24 Seven Talent
Global Brand Marketing Manager
24 Seven Talent, Mc Lean, Virginia, us, 22107
McKinley Marketing Partners is working alongside a well known hospitality brand and together we are seeking a
Global Brand Marketing Manager.
You will be responsible for driving and leading marketing strategy for an exciting portfolio of brands. As a Manager in Global Brand Marketing, you will support the Senior Director and Senior Manager in developing and executing marketing strategies and activities that drive brand health and commercial performance.This role is a 5+ month contract.Responsibilities :
• Assist and sometimes lead the development and implementation of marketing plans, strategies, and tactics, focusing on social media and digital channels.• Manage activities of internal and external agency partners to ensure timely and strategic execution of high-impact brand marketing, including crafting clear briefs and providing strategic feedback.• Manage cross-functional projects to support brand marketing objectives.• Oversee photo and video shoots in support of business and marketing objectives.• Identify and support new opportunities to drive awareness and attract target customer groups.• Enable local marketing efforts by creating centralized tools and resources aligned with brand identity guidelines.• Collaborate with the Brand Management team and cross-functional partners to implement brand positioning across the organization.• Utilize core research, analytics, and metrics to inform consumer trends and develop strong, engaging creative.• Monitor success and opportunities for improvement to enhance return on investment.• Collaborate with key partners and manage relationships with stakeholders at all levels.• Present findings and recommendations with effective visuals and persuasive communication tailored to each audience.• Manage a significant marketing budget, including forecasting and budget allocation.• Participate in category and department-wide initiatives and represent the brands in interdepartmental efforts.• Promote sustainability and DE&I goals in all marketing efforts.
Qualifications :
• BA/BS in Marketing, Communications or similar• Marketing experience within the hospitality or CPG industry• Knowledge of franchise organizations and/or experience working within a franchise organization• Five years of experience in marketing, advertising, brand management, or related field.• Three years of experience working with and providing strategic direction to agency partners.• Experience working on a global brand and/or within a global company• Experience crafting distinctive consumer campaigns in digital and social channels• Experience managing photo and video shoots.• Experience managing a multi-million-dollar budget.• Experience working across multiple brands within a portfolio.• Willing and able to travel up to 20%, domestically and internationally.
McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.
Global Brand Marketing Manager.
You will be responsible for driving and leading marketing strategy for an exciting portfolio of brands. As a Manager in Global Brand Marketing, you will support the Senior Director and Senior Manager in developing and executing marketing strategies and activities that drive brand health and commercial performance.This role is a 5+ month contract.Responsibilities :
• Assist and sometimes lead the development and implementation of marketing plans, strategies, and tactics, focusing on social media and digital channels.• Manage activities of internal and external agency partners to ensure timely and strategic execution of high-impact brand marketing, including crafting clear briefs and providing strategic feedback.• Manage cross-functional projects to support brand marketing objectives.• Oversee photo and video shoots in support of business and marketing objectives.• Identify and support new opportunities to drive awareness and attract target customer groups.• Enable local marketing efforts by creating centralized tools and resources aligned with brand identity guidelines.• Collaborate with the Brand Management team and cross-functional partners to implement brand positioning across the organization.• Utilize core research, analytics, and metrics to inform consumer trends and develop strong, engaging creative.• Monitor success and opportunities for improvement to enhance return on investment.• Collaborate with key partners and manage relationships with stakeholders at all levels.• Present findings and recommendations with effective visuals and persuasive communication tailored to each audience.• Manage a significant marketing budget, including forecasting and budget allocation.• Participate in category and department-wide initiatives and represent the brands in interdepartmental efforts.• Promote sustainability and DE&I goals in all marketing efforts.
Qualifications :
• BA/BS in Marketing, Communications or similar• Marketing experience within the hospitality or CPG industry• Knowledge of franchise organizations and/or experience working within a franchise organization• Five years of experience in marketing, advertising, brand management, or related field.• Three years of experience working with and providing strategic direction to agency partners.• Experience working on a global brand and/or within a global company• Experience crafting distinctive consumer campaigns in digital and social channels• Experience managing photo and video shoots.• Experience managing a multi-million-dollar budget.• Experience working across multiple brands within a portfolio.• Willing and able to travel up to 20%, domestically and internationally.
McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.