Hilton
Senior Director, Marketing Strategy, Planning, & Performance
Hilton, Mc Lean, Virginia, us, 22107
***This role is based at our corporate office in McLean, VA***
This is your chance to be part of the Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Sr Director of Strategy, Planning, & Performance you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Global Brand Marketing Strategy team reporting to the Senior Vice President of Global Brand Marketing Strategy, you will be the strategic lead for all planning and measurement for the Marketing & Loyalty team, and work on projects including Go-To-Market strategy, campaign strategies, brand strategies, annual strategy & planning processes, campaign and marketing performance, budget management, and Team Member engagement.
What will I be doing?
As the Sr Director of Strategy, Planning, & Performance you will lead a team responsible for the development, execution, and measurement of key strategic priorities and plans for the Marketing & Loyalty organization. On the Global Brand Marketing Strategy team reporting to the Senior Vice President, Global Brand Marketing Strategy, you will work on quarterly and annual strategy and planning processes, the development of strategic plans, measurement of key marketing campaigns and performance, and the socialization and alignment of those plans with leaders across the Hilton enterprise and external agency partners.
Your responsibilities will also include:
Develop and execute long-term strategic plans in alignment with Hilton’s overall business objectivesPartner with the SVP Global Brand Marketing Strategy and Leadership Team to define and prioritize key strategic initiatives, ensuring alignment with the company’s vision and goalsOversee the creation and implementation of detailed project plans, timelines, and budgetsProvide regular performance reports to the CMO and Leadership Team, highlighting key achievements, challenges, and recommendationsDevelop and implement risk mitigation strategies to ensure the achievement of strategic goalsImplementation of strategic initiatives and project plansFacilitate regular strategy and planning meetings, workshops, and presentations to communicate strategic priorities and progressMonitor financial performance, identifying and address variances, and implementing corrective actions as neededLead and mentor a high-performing team of strategy and planning professionals, fostering a culture of excellence, innovation, and continuous improvement.Identify and develop talent within the team, providing coaching, feedback, and professional development opportunities
How you will collaborate with others:
Partner with leaders across the Brands and Commercial Services Teams, Centers of Excellence including Finance, HR, Communications/PR, and Legal, and external Agency partners to align Enterprise and M&L strategies and deliver upon business objectivesPromote Marketing & Loyalty initiatives across the organization and drive a data-driven approach to marketing strategies and plansEnsure effective execution of strategic initiatives by coordinating cross-functional teams and managing resources efficientlyPromote a collaborative and inclusive work environment, encouraging diverse perspectives and ideas.
What initiatives you will take ownership of:
Lead the quarterly, annual, and long-term strategy and planning processes for the Marketing & Loyalty team including the development of strategic goals, objectives, and key performance indicators (KPIs)Oversee the development and management of the Marketing & Loyalty budget in close partnership with Finance and Marketing & Loyalty leadership, ensuring alignment with strategic priorities and efficient use of resourcesDevelop and maintain a comprehensive performance measurement framework, including financial performance, to monitor progress against strategic goals and objectives and implement corrective actions as needed – lead quarterly QBRs to highlight performance
What are we looking for?
Success will demonstrate itself through the following attributes and skills:
Strong people leadership skillsExecutive-level written and verbal communication capabilitiesSignificant experience with strategic planning and implementationConsultative-based approach to uncovering challenges and identifying core business needs
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
Twelve (12) of work experience in project management, strategy, or consultingSeven (7) years of work experience leading teamsTravel up to 25%
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
Experience working in the hospitality industryExperience leading organizational innovation projects, project management teams, or consulting teamsExperience delivering strategic plans to executive-level leadersYou are proficient in AirTable and MS applications including SharePoint, Word, PowerPoint, and Excel
What is it like working for Hilton?
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits (https://jobs.hilton.com/us/en/benefits) such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\_Accommodation\_and\_Accessibility\_Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.
Job: Sales and Marketing
Title: Senior Director, Marketing Strategy, Planning, & Performance
Location: null
Requisition ID: COR014PX
EOE/AA/Disabled/Veterans
This is your chance to be part of the Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Sr Director of Strategy, Planning, & Performance you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Global Brand Marketing Strategy team reporting to the Senior Vice President of Global Brand Marketing Strategy, you will be the strategic lead for all planning and measurement for the Marketing & Loyalty team, and work on projects including Go-To-Market strategy, campaign strategies, brand strategies, annual strategy & planning processes, campaign and marketing performance, budget management, and Team Member engagement.
What will I be doing?
As the Sr Director of Strategy, Planning, & Performance you will lead a team responsible for the development, execution, and measurement of key strategic priorities and plans for the Marketing & Loyalty organization. On the Global Brand Marketing Strategy team reporting to the Senior Vice President, Global Brand Marketing Strategy, you will work on quarterly and annual strategy and planning processes, the development of strategic plans, measurement of key marketing campaigns and performance, and the socialization and alignment of those plans with leaders across the Hilton enterprise and external agency partners.
Your responsibilities will also include:
Develop and execute long-term strategic plans in alignment with Hilton’s overall business objectivesPartner with the SVP Global Brand Marketing Strategy and Leadership Team to define and prioritize key strategic initiatives, ensuring alignment with the company’s vision and goalsOversee the creation and implementation of detailed project plans, timelines, and budgetsProvide regular performance reports to the CMO and Leadership Team, highlighting key achievements, challenges, and recommendationsDevelop and implement risk mitigation strategies to ensure the achievement of strategic goalsImplementation of strategic initiatives and project plansFacilitate regular strategy and planning meetings, workshops, and presentations to communicate strategic priorities and progressMonitor financial performance, identifying and address variances, and implementing corrective actions as neededLead and mentor a high-performing team of strategy and planning professionals, fostering a culture of excellence, innovation, and continuous improvement.Identify and develop talent within the team, providing coaching, feedback, and professional development opportunities
How you will collaborate with others:
Partner with leaders across the Brands and Commercial Services Teams, Centers of Excellence including Finance, HR, Communications/PR, and Legal, and external Agency partners to align Enterprise and M&L strategies and deliver upon business objectivesPromote Marketing & Loyalty initiatives across the organization and drive a data-driven approach to marketing strategies and plansEnsure effective execution of strategic initiatives by coordinating cross-functional teams and managing resources efficientlyPromote a collaborative and inclusive work environment, encouraging diverse perspectives and ideas.
What initiatives you will take ownership of:
Lead the quarterly, annual, and long-term strategy and planning processes for the Marketing & Loyalty team including the development of strategic goals, objectives, and key performance indicators (KPIs)Oversee the development and management of the Marketing & Loyalty budget in close partnership with Finance and Marketing & Loyalty leadership, ensuring alignment with strategic priorities and efficient use of resourcesDevelop and maintain a comprehensive performance measurement framework, including financial performance, to monitor progress against strategic goals and objectives and implement corrective actions as needed – lead quarterly QBRs to highlight performance
What are we looking for?
Success will demonstrate itself through the following attributes and skills:
Strong people leadership skillsExecutive-level written and verbal communication capabilitiesSignificant experience with strategic planning and implementationConsultative-based approach to uncovering challenges and identifying core business needs
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
Twelve (12) of work experience in project management, strategy, or consultingSeven (7) years of work experience leading teamsTravel up to 25%
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
Experience working in the hospitality industryExperience leading organizational innovation projects, project management teams, or consulting teamsExperience delivering strategic plans to executive-level leadersYou are proficient in AirTable and MS applications including SharePoint, Word, PowerPoint, and Excel
What is it like working for Hilton?
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits (https://jobs.hilton.com/us/en/benefits) such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\_Accommodation\_and\_Accessibility\_Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.
Job: Sales and Marketing
Title: Senior Director, Marketing Strategy, Planning, & Performance
Location: null
Requisition ID: COR014PX
EOE/AA/Disabled/Veterans