Fullsight
Senior Director - Marketing Communications
Fullsight, Warrendale, Pennsylvania, us, 15096
ESSENTIAL FUNCTIONS:
Marketing Strategy:
Develop and implement impactful global marketing strategies that align with our organizational objectives and maximize brand visibilityLead the planning and execution of comprehensive marketing campaigns across diverse platforms including digital, print, social media, email, physical mailings, websites, landing pages and eventsGrow SAE's brand awareness and presence on a global stage with particular emphasis on Europe and Asia.Branding and Messaging:
Craft and execute branding strategies that authentically reflect our mission, vision, and valuesOversee the overall company and product branding, including design, logo, and messaging, both internally and externallyCollaborate with stakeholders for cohesive and accurate communication.Performance Monitoring:
Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership to enable data-driven decision-makingDrive the promotion of our resources and brand to maximize visibility, engagement, and overall impactContent Oversight:
Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goalsCollaborate with content creators to unify and amplify marketing messagesWebsite Management:
Responsible for leading a coordinated web strategy across SAE International, leading the strategy for implementation of websites, mobile apps, and/or other digital productsOversee the e-commerce strategy to drive web retail sales, ensuring alignment with branding and strategic objectivesManaging External Marketing Agencies:
Manage relationships with external marketing agencies, ensuring their strategies and efforts align with SAE International's goals and standardsNegotiate contracts and agreements with agencies to secure advantageous termsMonitor the performance of external agencies and provide feedback to ensure goal attainment, continuous improvement, and alignment with SAE's goals and missionBudget and Staff Management:
Achieve financial objectives by preparing an annual budget, schedule expenditures, analyzing variances, and initiating corrective actionsMaintain marketing staff by recruiting, selecting, orienting, and training employeesDevelop marketing staff by providing information, educational opportunities, and experiential growth opportunitiesMINIMUM REQUIREMENTS:
15+ years of professional experience in developing and executing successful integrated marketing plans.10+ of developing and executing digital/social/mobile marketing plans, managing marketing project, and managing staffProven experience as a Senior Marketing Director or similar role, preferably in a relevant industryStrong understanding of market research and data analysis methodsExcellent communication and interpersonal skillIn-depth knowledge of various marketing platforms and best practicesAbility to lead and inspire a teamStrong project management and organizational skillsStrong problem-solving skills with a “can-do” attitudeStrong quantitative and metrics development skillsAbility to travel 30% of the time
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Marketing Strategy:
Develop and implement impactful global marketing strategies that align with our organizational objectives and maximize brand visibilityLead the planning and execution of comprehensive marketing campaigns across diverse platforms including digital, print, social media, email, physical mailings, websites, landing pages and eventsGrow SAE's brand awareness and presence on a global stage with particular emphasis on Europe and Asia.Branding and Messaging:
Craft and execute branding strategies that authentically reflect our mission, vision, and valuesOversee the overall company and product branding, including design, logo, and messaging, both internally and externallyCollaborate with stakeholders for cohesive and accurate communication.Performance Monitoring:
Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership to enable data-driven decision-makingDrive the promotion of our resources and brand to maximize visibility, engagement, and overall impactContent Oversight:
Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goalsCollaborate with content creators to unify and amplify marketing messagesWebsite Management:
Responsible for leading a coordinated web strategy across SAE International, leading the strategy for implementation of websites, mobile apps, and/or other digital productsOversee the e-commerce strategy to drive web retail sales, ensuring alignment with branding and strategic objectivesManaging External Marketing Agencies:
Manage relationships with external marketing agencies, ensuring their strategies and efforts align with SAE International's goals and standardsNegotiate contracts and agreements with agencies to secure advantageous termsMonitor the performance of external agencies and provide feedback to ensure goal attainment, continuous improvement, and alignment with SAE's goals and missionBudget and Staff Management:
Achieve financial objectives by preparing an annual budget, schedule expenditures, analyzing variances, and initiating corrective actionsMaintain marketing staff by recruiting, selecting, orienting, and training employeesDevelop marketing staff by providing information, educational opportunities, and experiential growth opportunitiesMINIMUM REQUIREMENTS:
15+ years of professional experience in developing and executing successful integrated marketing plans.10+ of developing and executing digital/social/mobile marketing plans, managing marketing project, and managing staffProven experience as a Senior Marketing Director or similar role, preferably in a relevant industryStrong understanding of market research and data analysis methodsExcellent communication and interpersonal skillIn-depth knowledge of various marketing platforms and best practicesAbility to lead and inspire a teamStrong project management and organizational skillsStrong problem-solving skills with a “can-do” attitudeStrong quantitative and metrics development skillsAbility to travel 30% of the time
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)