BluZinc
Growth Marketing Manager Director Online Training Courses
BluZinc, Los Angeles, California, United States, 90079
Job DescriptionRemote USA based Chief Marketing Officer or VP Growth Marketing job opening for a successful online and in person events training courses, coaching, mentoring and membership community headquartered in Southern California. Compensation: $200K - $350K base + bonus + benefits.
Reporting to and partnering with the CEO / COO, through leading your team of around 8-10+ brilliant professionals, as a hands on CMO with high leadership knowledge in direct to customer digital media marketing customer acquisition, and online sales funnels including webinars, you will be responsible for and have a profile and interests that represent this opening.
We need your experience, knowledge, needs and aspirations to reflect:
Visionary leadership & innovative digital strategies of marketing and sales / business development; strategic yet hands on, inspires people, manages change and projects for continued, exponential growthMust have a least 1-2 successful long term tenure (eg 3-4+ full years), from direct to customer, online courses and training, membership community brand or from the media performance marketing growth agency with those types of clients (mandatory)Examples of scaling the company you were employed by (or clients) approximately somewhere within $30MM through $100MM+Proven ability with online product launch strategy & D2C demand generation campaigns into high converting webinars that have generated $3MM-$10MM+ revenues each launch campaign (eg annual enrollment periods or boot camp training events) targeting individual B2C type consumers with Facebook and other Paid Social MediaExperience of generating conversions to high ticket new client sales to begin this training program or masterminds and join the private members community; with upsells to LTV of $20K-$40K over circa 1-2+ yearExcellent project management and campaign management abilities (organized, attention to detail, great planner)Oversee suppliers, partners / prospect generators, VIPs, affiliates, full service / integrated in-house marketing teamsBranding, corporate affairs, M&A, fund raising playbook, major expansionData & Analytics to ensure the best decisions, budget management & ROISolid higher education eg Degree or MBASelf-confident, resilient, calm under pressure, with excellent communication and interpersonal skills in all mediums, formats and methods including a remote team
Apply soon to be considered and for those with an ideal profile we will arrange an initial meeting with our CEO, Jonathan Pearson during the next 1-2 weeks to discuss your experiences, needs, aspirations and brief you on everything you need to know to establish if this client is an ideal career move and culture fit. If the advert is published, we are still encouraging applications.
Reporting to and partnering with the CEO / COO, through leading your team of around 8-10+ brilliant professionals, as a hands on CMO with high leadership knowledge in direct to customer digital media marketing customer acquisition, and online sales funnels including webinars, you will be responsible for and have a profile and interests that represent this opening.
We need your experience, knowledge, needs and aspirations to reflect:
Visionary leadership & innovative digital strategies of marketing and sales / business development; strategic yet hands on, inspires people, manages change and projects for continued, exponential growthMust have a least 1-2 successful long term tenure (eg 3-4+ full years), from direct to customer, online courses and training, membership community brand or from the media performance marketing growth agency with those types of clients (mandatory)Examples of scaling the company you were employed by (or clients) approximately somewhere within $30MM through $100MM+Proven ability with online product launch strategy & D2C demand generation campaigns into high converting webinars that have generated $3MM-$10MM+ revenues each launch campaign (eg annual enrollment periods or boot camp training events) targeting individual B2C type consumers with Facebook and other Paid Social MediaExperience of generating conversions to high ticket new client sales to begin this training program or masterminds and join the private members community; with upsells to LTV of $20K-$40K over circa 1-2+ yearExcellent project management and campaign management abilities (organized, attention to detail, great planner)Oversee suppliers, partners / prospect generators, VIPs, affiliates, full service / integrated in-house marketing teamsBranding, corporate affairs, M&A, fund raising playbook, major expansionData & Analytics to ensure the best decisions, budget management & ROISolid higher education eg Degree or MBASelf-confident, resilient, calm under pressure, with excellent communication and interpersonal skills in all mediums, formats and methods including a remote team
Apply soon to be considered and for those with an ideal profile we will arrange an initial meeting with our CEO, Jonathan Pearson during the next 1-2 weeks to discuss your experiences, needs, aspirations and brief you on everything you need to know to establish if this client is an ideal career move and culture fit. If the advert is published, we are still encouraging applications.