Sam Houston State University
Director of Marketing
Sam Houston State University, Huntsville, Texas, us, 77344
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Named after Texas' legendary hero, General Sam Houston, the university boasts a rich historical legacy that resonates with the spirit of Texas, which provides a balance between a peaceful, natural setting and proximity to urban amenities. With a student population of over 21,000, SHSU offers a vibrant and dynamic community. SHSU has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas and just an hour drive north of Houston, Huntsville provides area residents with a sense of community and belonging.
SHSU offers compelling options for individuals seeking a fulfilling and impactful career including a superior benefit package, competitive salaries and a flexible work environment fostering work/life balance. SHSU offers programs that support a healthy work-life balance, contributing to employee well-being and job satisfaction, as well as, professional development opportunities with our educational assistance and dependent assistance programs.
Posting Information
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Requisition 202400038ESTitle Director of MarketingFLSA status ExemptHiring SalaryCommensurate with education and experience.
Department IMC Marketing for Enrollment/AcademicsDivision Integrated Marketing CommunicationsOpen Date 07/26/2024Open Until Filled YesEducational and Experience RequirementBachelor’s degree in marketing, journalism, mass communications, or a related field is required. Master’s degree is preferred. The candidate must have a minimum of five years of professional experience in marketing, communications, public relations, or a related field, with at least three years in a management or supervisory role and a minimum of one year in marketing for higher education.
Nature & Purpose of PositionThe Director of Marketing will report to the Chief Marketing Officer (CMO). This position is responsible for the planning, coordination, and management of Sam Houston State University’s (SHSU) strategic marketing campaigns in collaboration with all other Integrated Marketing Communications (IMC) departments, including Creative, Digital, Athletics, and Communications/Executive Communications. The Director will enhance the university’s public presence through comprehensive marketing campaigns and planning, utilizing SHSU’s brand standards and writing style for guidance. The Director will serve as the primary IMC collaborator with the Strategic Enrollment and Innovation (SEI) team and will develop and oversee the Admissions Communication Plan as principal. This role includes oversight (management), guidance, and coaching for SHSU’s embedded Marketing Communicators.
Primary ResponsibilitiesProvides direction, integration, and implementation of marketing campaigns and strategic marketing direction for all undergraduate enrollment audiences and communicates across all modes (print, digital, etc.). Maintains and enacts a comprehensive enrollment communications plan to all relevant audiences (including prospective students, parents, school counselors, independent consultants, and campus audiences). Creates and approves traditional and digital communications and marketing products that support marketing products that support Enrollment/Admissions activities and programs and engage identified target audiences. Reviews, manages, and approves enrollment content across traditional and digital channels with content providers and edits/tracks for consistency, accuracy, and timeliness. Assures the integrity, high quality, and consistency of the university’s image, tone, style, narrative, visual identity, and brand. Oversees and directs College Marketing Communicators, organizes and delegates work assignments, and communicates with the university community. Responsible for budget preparation and planning for marketing initiatives and manages projects to ensure timely and accurate implementation. This includes overseeing campaign development and marketing project management for publications, advertising, social media, digital/online communications, marketing automation, and print services. Performs other related duties as assigned.
Other SpecificationsThe Director of Marketing must have experience in strategic planning for enrolling undergraduate, transfer, and graduate students. An integrated approach to branding, marketing, and communications is essential. This role requires teamwork, project leadership/management, and a collaborative approach to working with external/internal cross-functional teams. The Director must possess excellent written and verbal communication skills and a working knowledge of AP style guidelines.
The role demands strong interpersonal, speaking, and written communication skills, proficiency in computer and related technology skills, and the ability to maintain composure under pressure. The Director will be involved with executive contacts, including university administrators, Deans, Vice Presidents, faculty, committees, the Texas Higher Education Coordinating Board, and various state, regional, and national agencies and organizations. Relationship building, motivational and team skills are crucial, along with the ability to utilize electronic media in communication efforts.
This position may be designated as a Campus Security Authority (CSA).
Up to 20% of this position, over the fiscal year during off-peak periods, may be performed remotely as determined by the supervisor.
Full Time Part Time Full TimePosition NumberQuicklink postings/40251EEO Statement
EEO StatementSam Houston State University is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215.
Annual Security and Fire Safety Report %{{advertiserId}}% %%{{category}}%%
Named after Texas' legendary hero, General Sam Houston, the university boasts a rich historical legacy that resonates with the spirit of Texas, which provides a balance between a peaceful, natural setting and proximity to urban amenities. With a student population of over 21,000, SHSU offers a vibrant and dynamic community. SHSU has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas and just an hour drive north of Houston, Huntsville provides area residents with a sense of community and belonging.
SHSU offers compelling options for individuals seeking a fulfilling and impactful career including a superior benefit package, competitive salaries and a flexible work environment fostering work/life balance. SHSU offers programs that support a healthy work-life balance, contributing to employee well-being and job satisfaction, as well as, professional development opportunities with our educational assistance and dependent assistance programs.
Posting Information
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Requisition 202400038ESTitle Director of MarketingFLSA status ExemptHiring SalaryCommensurate with education and experience.
Department IMC Marketing for Enrollment/AcademicsDivision Integrated Marketing CommunicationsOpen Date 07/26/2024Open Until Filled YesEducational and Experience RequirementBachelor’s degree in marketing, journalism, mass communications, or a related field is required. Master’s degree is preferred. The candidate must have a minimum of five years of professional experience in marketing, communications, public relations, or a related field, with at least three years in a management or supervisory role and a minimum of one year in marketing for higher education.
Nature & Purpose of PositionThe Director of Marketing will report to the Chief Marketing Officer (CMO). This position is responsible for the planning, coordination, and management of Sam Houston State University’s (SHSU) strategic marketing campaigns in collaboration with all other Integrated Marketing Communications (IMC) departments, including Creative, Digital, Athletics, and Communications/Executive Communications. The Director will enhance the university’s public presence through comprehensive marketing campaigns and planning, utilizing SHSU’s brand standards and writing style for guidance. The Director will serve as the primary IMC collaborator with the Strategic Enrollment and Innovation (SEI) team and will develop and oversee the Admissions Communication Plan as principal. This role includes oversight (management), guidance, and coaching for SHSU’s embedded Marketing Communicators.
Primary ResponsibilitiesProvides direction, integration, and implementation of marketing campaigns and strategic marketing direction for all undergraduate enrollment audiences and communicates across all modes (print, digital, etc.). Maintains and enacts a comprehensive enrollment communications plan to all relevant audiences (including prospective students, parents, school counselors, independent consultants, and campus audiences). Creates and approves traditional and digital communications and marketing products that support marketing products that support Enrollment/Admissions activities and programs and engage identified target audiences. Reviews, manages, and approves enrollment content across traditional and digital channels with content providers and edits/tracks for consistency, accuracy, and timeliness. Assures the integrity, high quality, and consistency of the university’s image, tone, style, narrative, visual identity, and brand. Oversees and directs College Marketing Communicators, organizes and delegates work assignments, and communicates with the university community. Responsible for budget preparation and planning for marketing initiatives and manages projects to ensure timely and accurate implementation. This includes overseeing campaign development and marketing project management for publications, advertising, social media, digital/online communications, marketing automation, and print services. Performs other related duties as assigned.
Other SpecificationsThe Director of Marketing must have experience in strategic planning for enrolling undergraduate, transfer, and graduate students. An integrated approach to branding, marketing, and communications is essential. This role requires teamwork, project leadership/management, and a collaborative approach to working with external/internal cross-functional teams. The Director must possess excellent written and verbal communication skills and a working knowledge of AP style guidelines.
The role demands strong interpersonal, speaking, and written communication skills, proficiency in computer and related technology skills, and the ability to maintain composure under pressure. The Director will be involved with executive contacts, including university administrators, Deans, Vice Presidents, faculty, committees, the Texas Higher Education Coordinating Board, and various state, regional, and national agencies and organizations. Relationship building, motivational and team skills are crucial, along with the ability to utilize electronic media in communication efforts.
This position may be designated as a Campus Security Authority (CSA).
Up to 20% of this position, over the fiscal year during off-peak periods, may be performed remotely as determined by the supervisor.
Full Time Part Time Full TimePosition NumberQuicklink postings/40251EEO Statement
EEO StatementSam Houston State University is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215.
Annual Security and Fire Safety Report %{{advertiserId}}% %%{{category}}%%