Rochester Institute of Technology
Marketing Specialist
Rochester Institute of Technology, Rochester, New York, United States, 14600
9109BR
Position Title:
Marketing Specialist
Organization:
Saunders Marketing and Communications
Job Responsibilities:
Communications Research and Writing
Creates written copy for department materials including print and electronic publications, social media, news stories, newsletters, news briefs, event listings, and advertising
Responsible for research, including gathering and fact-checking information to prepare accurate written copy while meeting deadlines. Research includes identifying publication and distribution issues and opportunities.
Provides copywriting, editing, and proofreading of department materials as they are readied for publication. Research includes identifying publication and distribution issues and opportunities.
Content Marketing
Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders strategy. Content management includes executing a content creation calendar covering an optimal mix of marketing outlets including onsite displays, internal and external websites, social media posts and influencers, email distribution, and print and outdoor advertising.
Analyzes digital reports including Google Analytics, Social Media, and email distribution reports for presentations and pulls out key findings to help make decisions for improving the effectiveness of content marketing plans.
Digital Media Management
Serves as primary content webmaster for saunders.rit.edu, applying metrics-driven, goals-orientated planning. Manages look and feel, navigational architecture, and content to optimize SEO and SEM results
Works with Saunders Technical Support, RIT Production Services, and ITS to address programming needs
Develops and maintains a sustainable social media presence for Saunders with consistent branding across sites. Manages an optimal mix of social media sites to maintain coverage of each.
Coordinates content on non-Saunders websites. Maintains catalog of external websites that reference Saunders web pages or contain Saunders information.
Marketing Coordination
Coordinates the dissemination of marketing materials via the website, email, social media, and print
Identifies opportunities on social media, internal distribution lists, and custom or purchased lists
Supports all marketing and communications and objectives including admissions activities, prospect and applicant communications series, and event promotions
Works with recruitment and promotions personnel to support pre- and post-event marketing and promotions to increase attendance and awareness of Saunders events
Maintains on-campus communication assets such as display cases and brochure holders
Administrative Support
Provide administrative and budget support
FLSA Category:
Exempt
Requisition Number:
9109BR
College/Division:
Saunders College of Business
Required Application Documents:
Cover Letter, Curriculum Vitae or Resume, List of References, Writing Samples
Employment Category:
Fulltime
Additional Details:
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Required Minimum Education Level:
BA, BS
How To Apply:
In order to be considered for this position, you must apply for it at, http://careers.rit.edu/staff . Click the link to search openings and in the keyword search field and enter the title of the position or the BR number. In addition to the required application documents, please upload the following attachment:
Two writing samples demonstrating excellent writing skills, ideally covering marketing or public relations pieces (maximum 3MG attachment size)
Wage Band (https://www.rit.edu/fa/humanresources/content/staff-wage-grade-bands) :
117A
Required Qualifications:
Bachelor's Degree
Minimum 1-3 years of related experience
Requires strong writing and communication skills
Must be comfortable working with digital media including website management, social media, and email distribution
Previous experience designing or managing websites. Basic knowledge of HTML and the ability to resize photo and graphic files for web use
Requires strong organizational skills and attention to detail
Ability to work well in a fast-paced, deadline-oriented, and goal-driven environment
Prior work experience in office administration, organization, coordination, facilitation, bookkeeping and/or report writing
Requires proficiency in Microsoft Office
Other duties as assigned
Preferred Qualifications:
Bachelor's Degree preferably in marketing, communication, public relations, English, journalism, or related field
Department/College Description:
THE DEPARTMENT: The Saunders Marketing and Communications Department is responsible for developing and executing marketing strategies, managing communications, and promoting events. In addition to the Director and Marketing Specialist, the team of four includes the Events & Promotions Manager and another Marketing Specialist.
THE COLLEGE: The Saunders College of Business is served by approximately 70 faculty and 40 staff members who value collegiality and teamwork. The college is accredited by AACSB International and offers a bachelor’s degree in business with nine different majors. Graduate programs include an MBA, executive MBA, and several Master of Science programs. The college welcomed its first Ph.D. class in the Fall of 2023. The Saunders College of Business is ranked among the top 100 business schools in the United States by U.S. News and World Report, https://www.rit.edu/business/ .
What do we believe at RIT?:
Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.
As a member of the RIT community, you'll receive a comprehensive employee benefits package (https://www.rit.edu/humanresources/benefits) that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).
Work Location:
Hybrid — Remote/On-campus
Job Summary:
The Saunders College of Business at the Rochester Institute of Technology is accepting applications for the position of Marketing Specialist. The Marketing Specialist position reports to the Director of Marketing and Communications in the Saunders College of Business. The ideal applicant supports or manages the production of a wide range of strategic marketing and communications efforts that effectively advance the mission of Saunders College and its programs. Excellent written communication skills are required for content creation and management of print and electronic publications, social media, and advertising initiatives. Includes research and writing of both original text and editing existing text for department deliverables. Also provides administrative support to the Marketing and Communications Department.
We are seeking an individual to live our values, embrace diverse perspectives, and nurture the RIT community to remain a great place to work for all; who has the ability and interest in leading and contributing to a community committed to student-centeredness; integrity and ethics; respect; innovation and flexibility; and teamwork and collaboration. Select to view links to RIT’s core values (http://www.rit.edu/academicaffairs/policiesmanual/p040) , honor code (http://www.rit.edu/academicaffairs/policiesmanual/p030) , and statement of diversity (http://www.rit.edu/academicaffairs/policiesmanual/p050) .
Please note—this position requires attendance at occasional evening and weekend events and travel to off-campus events.
Hourly/Salary Minimum:
41600
Hourly/Salary Maximum:
69700
Position Title:
Marketing Specialist
Organization:
Saunders Marketing and Communications
Job Responsibilities:
Communications Research and Writing
Creates written copy for department materials including print and electronic publications, social media, news stories, newsletters, news briefs, event listings, and advertising
Responsible for research, including gathering and fact-checking information to prepare accurate written copy while meeting deadlines. Research includes identifying publication and distribution issues and opportunities.
Provides copywriting, editing, and proofreading of department materials as they are readied for publication. Research includes identifying publication and distribution issues and opportunities.
Content Marketing
Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders strategy. Content management includes executing a content creation calendar covering an optimal mix of marketing outlets including onsite displays, internal and external websites, social media posts and influencers, email distribution, and print and outdoor advertising.
Analyzes digital reports including Google Analytics, Social Media, and email distribution reports for presentations and pulls out key findings to help make decisions for improving the effectiveness of content marketing plans.
Digital Media Management
Serves as primary content webmaster for saunders.rit.edu, applying metrics-driven, goals-orientated planning. Manages look and feel, navigational architecture, and content to optimize SEO and SEM results
Works with Saunders Technical Support, RIT Production Services, and ITS to address programming needs
Develops and maintains a sustainable social media presence for Saunders with consistent branding across sites. Manages an optimal mix of social media sites to maintain coverage of each.
Coordinates content on non-Saunders websites. Maintains catalog of external websites that reference Saunders web pages or contain Saunders information.
Marketing Coordination
Coordinates the dissemination of marketing materials via the website, email, social media, and print
Identifies opportunities on social media, internal distribution lists, and custom or purchased lists
Supports all marketing and communications and objectives including admissions activities, prospect and applicant communications series, and event promotions
Works with recruitment and promotions personnel to support pre- and post-event marketing and promotions to increase attendance and awareness of Saunders events
Maintains on-campus communication assets such as display cases and brochure holders
Administrative Support
Provide administrative and budget support
FLSA Category:
Exempt
Requisition Number:
9109BR
College/Division:
Saunders College of Business
Required Application Documents:
Cover Letter, Curriculum Vitae or Resume, List of References, Writing Samples
Employment Category:
Fulltime
Additional Details:
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Required Minimum Education Level:
BA, BS
How To Apply:
In order to be considered for this position, you must apply for it at, http://careers.rit.edu/staff . Click the link to search openings and in the keyword search field and enter the title of the position or the BR number. In addition to the required application documents, please upload the following attachment:
Two writing samples demonstrating excellent writing skills, ideally covering marketing or public relations pieces (maximum 3MG attachment size)
Wage Band (https://www.rit.edu/fa/humanresources/content/staff-wage-grade-bands) :
117A
Required Qualifications:
Bachelor's Degree
Minimum 1-3 years of related experience
Requires strong writing and communication skills
Must be comfortable working with digital media including website management, social media, and email distribution
Previous experience designing or managing websites. Basic knowledge of HTML and the ability to resize photo and graphic files for web use
Requires strong organizational skills and attention to detail
Ability to work well in a fast-paced, deadline-oriented, and goal-driven environment
Prior work experience in office administration, organization, coordination, facilitation, bookkeeping and/or report writing
Requires proficiency in Microsoft Office
Other duties as assigned
Preferred Qualifications:
Bachelor's Degree preferably in marketing, communication, public relations, English, journalism, or related field
Department/College Description:
THE DEPARTMENT: The Saunders Marketing and Communications Department is responsible for developing and executing marketing strategies, managing communications, and promoting events. In addition to the Director and Marketing Specialist, the team of four includes the Events & Promotions Manager and another Marketing Specialist.
THE COLLEGE: The Saunders College of Business is served by approximately 70 faculty and 40 staff members who value collegiality and teamwork. The college is accredited by AACSB International and offers a bachelor’s degree in business with nine different majors. Graduate programs include an MBA, executive MBA, and several Master of Science programs. The college welcomed its first Ph.D. class in the Fall of 2023. The Saunders College of Business is ranked among the top 100 business schools in the United States by U.S. News and World Report, https://www.rit.edu/business/ .
What do we believe at RIT?:
Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.
As a member of the RIT community, you'll receive a comprehensive employee benefits package (https://www.rit.edu/humanresources/benefits) that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).
Work Location:
Hybrid — Remote/On-campus
Job Summary:
The Saunders College of Business at the Rochester Institute of Technology is accepting applications for the position of Marketing Specialist. The Marketing Specialist position reports to the Director of Marketing and Communications in the Saunders College of Business. The ideal applicant supports or manages the production of a wide range of strategic marketing and communications efforts that effectively advance the mission of Saunders College and its programs. Excellent written communication skills are required for content creation and management of print and electronic publications, social media, and advertising initiatives. Includes research and writing of both original text and editing existing text for department deliverables. Also provides administrative support to the Marketing and Communications Department.
We are seeking an individual to live our values, embrace diverse perspectives, and nurture the RIT community to remain a great place to work for all; who has the ability and interest in leading and contributing to a community committed to student-centeredness; integrity and ethics; respect; innovation and flexibility; and teamwork and collaboration. Select to view links to RIT’s core values (http://www.rit.edu/academicaffairs/policiesmanual/p040) , honor code (http://www.rit.edu/academicaffairs/policiesmanual/p030) , and statement of diversity (http://www.rit.edu/academicaffairs/policiesmanual/p050) .
Please note—this position requires attendance at occasional evening and weekend events and travel to off-campus events.
Hourly/Salary Minimum:
41600
Hourly/Salary Maximum:
69700