Exelon Corporation
Assoc, Social Media Content & Analyst
Exelon Corporation, Washington, District of Columbia, us, 20022
Job Description - Assoc, Social Media Content & Analyst (254142)We're powering a cleaner, brighter future.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.
We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).
In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.
Are you in?
PRIMARY PURPOSE OF POSITIONExelon's Digital, Social and Content team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. A key member of the social media team, the Social Media Content and Analytics Specialist position provides social media and digital communication's support to Exelon's companywide brand strategy, advertising and integrated marketing campaigns. Together with agency support, the position helps drive Exelon's social media content strategy and routinely collaborates across other Exelon BSC stakeholders, Exelon Utilities functions and operating companies to develop social content designed to drive channel growth, positively influence key stakeholders, support issue and messaging priorities, and ensure consistency in voice and messaging across channels. The Social Media Content and Analytics Specialist regularly analyzes and reports on social media campaign performance and real-time monitoring requests as needed. The position also reports on campaign performance and makes recommendations to optimize strategy based on multiple data sources including social listening, KPI performance and internal analytics. The position will also assist in the deployment of enterprise-wide social media software as well as the establishment of governance and support protocols to help ensure successful implementation company wide. This position reports to the Sr. Social Media Specialist.PRIMARY DUTIES AND ACCOUNTABILITIESServe as primary point of contact for social media content development based on company needs. (15%)Grow, track and organize channel audiences across all owned social media platforms, maintain the cross-company content calendar. (15%)Create and execute organic and paid social media campaigns and interpret analytics to positively contribute to and influence the success of social content. (20%)Actively monitor, listen, triage and respond to inbound messages and wall posts on owned social media profiles. Ensure both private and public social communications reflect brand values and messaging priorities. Post on channels real-time, as needed (20%)Establish and manage regular reporting cadence and provide recommendations for content and strategy optimization based on KPIs, benchmarks and further analysis of content for channels (20%)Monitor trends in social media tools, applications, channels, design and strategy and synchronize enterprise campaigns to important external events. (5%)Brainstorm ideas for digital and social media stories and third-party media partnerships (5%)MINIMUM QUALIFICATIONS4-year relevant degree and 0-2 years' professional experience in social media for a Fortune 200 brand, marketing, PR or advertising agency.Demonstrated ability to produce comprehensive and innovative social media strategies and content in support of high-profile initiatives and campaigns.Demonstrated knowledge and ability to pull social media analytics, both natively and via a publishing platform and interpret data to make strategy recommendations and create comprehensive, actionable reports.Experience with enterprise social media listening and management software.Experience creating and executing paid social media plans on Facebook, Instagram, X (formerly Twitter), and LinkedIn.Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms.Excellent interpersonal communications. Proven ability to work effectively in a collaborative team environment.Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis.Experience managing or interacting with digital agencies and internal IT stakeholders.Familiarity with design and web development processes and guiding principles.Experience interfacing with management personnel.Demonstrated commitment to continuous personal and professional growth and development.PREFERRED QUALIFICATIONSAbility to translate complex industry issues into rich and engaging digital and social content.Proficiency with Facebook Business Manager and Power Editor, including the ability to place campaigns, manage delivery and budgets and analyze results.Experience with Sprinklr, Spredfast, Crimson Hexagon, Talkwalker or Radian 6.Highly motivated individual who demonstrates commitment to continuous personal and professional growth and development.Energy business/industry knowledge.Primary Location US-DC-WASHINGTONOther Locations US-DE-Newark, US-NJ-Carneys PointJob CommunicationsOrganization BSC Communications, Public Advocacy and Corporate RelationsSchedule Full-timeEmployee Status RegularJob Posting Aug 5, 2024, 6:39:37 PMUnposting Date Aug 20, 2024, 4:59:00 AMExelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. If you are an individual with a disability and need an accommodation to complete the application, please email us at DandI@exeloncorp.com
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.
We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).
In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.
Are you in?
PRIMARY PURPOSE OF POSITIONExelon's Digital, Social and Content team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. A key member of the social media team, the Social Media Content and Analytics Specialist position provides social media and digital communication's support to Exelon's companywide brand strategy, advertising and integrated marketing campaigns. Together with agency support, the position helps drive Exelon's social media content strategy and routinely collaborates across other Exelon BSC stakeholders, Exelon Utilities functions and operating companies to develop social content designed to drive channel growth, positively influence key stakeholders, support issue and messaging priorities, and ensure consistency in voice and messaging across channels. The Social Media Content and Analytics Specialist regularly analyzes and reports on social media campaign performance and real-time monitoring requests as needed. The position also reports on campaign performance and makes recommendations to optimize strategy based on multiple data sources including social listening, KPI performance and internal analytics. The position will also assist in the deployment of enterprise-wide social media software as well as the establishment of governance and support protocols to help ensure successful implementation company wide. This position reports to the Sr. Social Media Specialist.PRIMARY DUTIES AND ACCOUNTABILITIESServe as primary point of contact for social media content development based on company needs. (15%)Grow, track and organize channel audiences across all owned social media platforms, maintain the cross-company content calendar. (15%)Create and execute organic and paid social media campaigns and interpret analytics to positively contribute to and influence the success of social content. (20%)Actively monitor, listen, triage and respond to inbound messages and wall posts on owned social media profiles. Ensure both private and public social communications reflect brand values and messaging priorities. Post on channels real-time, as needed (20%)Establish and manage regular reporting cadence and provide recommendations for content and strategy optimization based on KPIs, benchmarks and further analysis of content for channels (20%)Monitor trends in social media tools, applications, channels, design and strategy and synchronize enterprise campaigns to important external events. (5%)Brainstorm ideas for digital and social media stories and third-party media partnerships (5%)MINIMUM QUALIFICATIONS4-year relevant degree and 0-2 years' professional experience in social media for a Fortune 200 brand, marketing, PR or advertising agency.Demonstrated ability to produce comprehensive and innovative social media strategies and content in support of high-profile initiatives and campaigns.Demonstrated knowledge and ability to pull social media analytics, both natively and via a publishing platform and interpret data to make strategy recommendations and create comprehensive, actionable reports.Experience with enterprise social media listening and management software.Experience creating and executing paid social media plans on Facebook, Instagram, X (formerly Twitter), and LinkedIn.Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms.Excellent interpersonal communications. Proven ability to work effectively in a collaborative team environment.Strong organizational skills to effectively manage resources and the execution of multiple projects on an ongoing basis.Experience managing or interacting with digital agencies and internal IT stakeholders.Familiarity with design and web development processes and guiding principles.Experience interfacing with management personnel.Demonstrated commitment to continuous personal and professional growth and development.PREFERRED QUALIFICATIONSAbility to translate complex industry issues into rich and engaging digital and social content.Proficiency with Facebook Business Manager and Power Editor, including the ability to place campaigns, manage delivery and budgets and analyze results.Experience with Sprinklr, Spredfast, Crimson Hexagon, Talkwalker or Radian 6.Highly motivated individual who demonstrates commitment to continuous personal and professional growth and development.Energy business/industry knowledge.Primary Location US-DC-WASHINGTONOther Locations US-DE-Newark, US-NJ-Carneys PointJob CommunicationsOrganization BSC Communications, Public Advocacy and Corporate RelationsSchedule Full-timeEmployee Status RegularJob Posting Aug 5, 2024, 6:39:37 PMUnposting Date Aug 20, 2024, 4:59:00 AMExelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. If you are an individual with a disability and need an accommodation to complete the application, please email us at DandI@exeloncorp.com
#J-18808-Ljbffr