DocuSign
Sr. Product Marketing Manager
DocuSign, San Francisco, California, United States, 94199
Company Overview
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll doOur Global Solutions Marketing team is responsible for crafting compelling narratives and assets that illustrate how Docusign Intelligent Agreement Management (IAM) empowers customers in our core industries, lines of business, and international regions to transform their agreement processes - and their businesses - with our suite of tailored agreement management applications. As Senior Product Marketing Manager - Financial Services (FINS), you will be responsible for communicating the value and increasing marketing effectiveness for Docusign’s products and solutions targeted at the Financial Services and Insurance industries. You’ll be responsible for developing a deep understanding of our customers, their challenges, and how our portfolio of solutions can help them deliver better results. This is a highly cross-functional role, in which you’ll partner closely with our Marketing, Sales, Product Management, and Field Enablement teams to arm stakeholders with compelling messaging that helps to generate and convert demand at various stages of the sales cycle.This position is an individual contributor role reporting to Sr. Director, Global Solutions Marketing.ResponsibilityOwn messaging and assets that highlight the value of Docusign IAM applications and solutions, targeting the Financial Services and Insurance industriesPartner with Sales and Marketing stakeholders to generate demand, convert opportunities, and drive awareness by activating your solutions messagingSupport the development and prioritization of our GTM strategy and product roadmap for applications targeting the Financial Services and Insurance industriesConduct market analysis and research to identify customer needs, refine messaging, and prioritize go-to-market opportunities in the FINS industryDevelop and maintain feedback loops with key stakeholders to ensure their needs are being met and content is performing with key customer audiencesMonitor and report on product performance and key trends in the FINS verticalPartner with International Solutions Marketing team members in-region to support localization and transcreation of priority content for international markets
What you bringBasic8+ years product marketing or equivalent GTM experience in the B2B SaaS spaceBS/BA degree or equivalent in relevant experienceExperience partnering with cross-functional teams in Sales, Marketing, Product Management, and Field Enablement, in a B2B settingProven ability to understand and distill complex topics into simple, compelling messaging that is understandable for non-technical audiencesPreferredExcellent verbal and written communication skillsSelf-starter who can drive cross-functional initiatives with minimal guidanceExperience working in or marketing to the Financial Services and Insurance industryExperience in one or more of the following categories: eSignature, Contract Lifecycle Management, Configure-Price-Quite (CPQ), Customer Relationship Management (CRM), or other business process automation toolsExperience marketing or selling multi-product solutionsExperience partnering with Product Management teams to develop long-term product roadmaps for software solutions
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Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll doOur Global Solutions Marketing team is responsible for crafting compelling narratives and assets that illustrate how Docusign Intelligent Agreement Management (IAM) empowers customers in our core industries, lines of business, and international regions to transform their agreement processes - and their businesses - with our suite of tailored agreement management applications. As Senior Product Marketing Manager - Financial Services (FINS), you will be responsible for communicating the value and increasing marketing effectiveness for Docusign’s products and solutions targeted at the Financial Services and Insurance industries. You’ll be responsible for developing a deep understanding of our customers, their challenges, and how our portfolio of solutions can help them deliver better results. This is a highly cross-functional role, in which you’ll partner closely with our Marketing, Sales, Product Management, and Field Enablement teams to arm stakeholders with compelling messaging that helps to generate and convert demand at various stages of the sales cycle.This position is an individual contributor role reporting to Sr. Director, Global Solutions Marketing.ResponsibilityOwn messaging and assets that highlight the value of Docusign IAM applications and solutions, targeting the Financial Services and Insurance industriesPartner with Sales and Marketing stakeholders to generate demand, convert opportunities, and drive awareness by activating your solutions messagingSupport the development and prioritization of our GTM strategy and product roadmap for applications targeting the Financial Services and Insurance industriesConduct market analysis and research to identify customer needs, refine messaging, and prioritize go-to-market opportunities in the FINS industryDevelop and maintain feedback loops with key stakeholders to ensure their needs are being met and content is performing with key customer audiencesMonitor and report on product performance and key trends in the FINS verticalPartner with International Solutions Marketing team members in-region to support localization and transcreation of priority content for international markets
What you bringBasic8+ years product marketing or equivalent GTM experience in the B2B SaaS spaceBS/BA degree or equivalent in relevant experienceExperience partnering with cross-functional teams in Sales, Marketing, Product Management, and Field Enablement, in a B2B settingProven ability to understand and distill complex topics into simple, compelling messaging that is understandable for non-technical audiencesPreferredExcellent verbal and written communication skillsSelf-starter who can drive cross-functional initiatives with minimal guidanceExperience working in or marketing to the Financial Services and Insurance industryExperience in one or more of the following categories: eSignature, Contract Lifecycle Management, Configure-Price-Quite (CPQ), Customer Relationship Management (CRM), or other business process automation toolsExperience marketing or selling multi-product solutionsExperience partnering with Product Management teams to develop long-term product roadmaps for software solutions
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