Blue Yonder
Senior Director, Influencer Marketing
Blue Yonder, Coppell, Texas, United States, 75019
Blue Yonder Job Title:
Senior Director, Influencer Marketing
Synonymous Job Title:
Sr. Marketing Director
Location:
US - Remote
Position Overview:As the Senior Director of Influencer Marketing at Blue Yonder, you'll be responsible for influencer and social media strategy, governance, and execution. Reporting to the VP of Influencer and Content Marketing, you will help create and drive strategies that amplify Blue Yonder's thought leadership, increase brand awareness, and positively shape our presence in the market.
What you will do:
Develop a strategic, global influencer marketing strategy, negotiate and oversee marketing partnerships, secure speaking opportunities for Blue Yonder executives, etc.Cultivate and nurture relationships with a wide range of influencers - social influencers, paid media influencers, technology and transformation advisors, professors, etc.Regularly engage global influencers through briefings and event participation to deliver the latest Blue Yonder news and content and drum up interest.Own the development and implementation of our organic social media strategy across various platforms.Guide and collaborate with the broader marketing organization to drive social engagement and growth through compelling content and innovative social campaigns.Develop and execute strategies to boost our executive and employee social advocacy programs.Monitor social media trends and industry developments to stay relevant and timely.Measure and analyze the impact of influencer and social strategies to optimize and drive continuous improvement.Ensure all external-facing content is on brand and aligns with our corporate messaging.Collaborate closely with the extended marketing leadership team including PR, Content Marketing, Demand Generation, Events, etc.
What we are looking for:
Bachelor's degree in Communications, Journalism, Marketing, Business, Supply Chain Management, or a related field.10 + years of experience in influencer marketing, PR, journalism, or social media.Strong track record of building partnerships with influencers.Strong understanding of the evolving social and media landscapes.Passionate about storytelling with the ability to uplevel product narratives, simplify complex technology topics, and create compelling business content.Prior experience managing teams and agencies.Soft Skills: Excellent communication, strategic thinking, project management, and problem-solving skills#LI-REMOTE
The salary range for this position is: $152,311.10- 197,688.89 USD
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
Comprehensive Medical, Dental and Vision401K with MatchingFlexible Time OffCorporate Fitness ProgramWellbeing DaysA variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values
Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
Comprehensive Medical, Dental and Vision401K with MatchingFlexible Time OffCorporate Fitness ProgramWellbeing DaysA variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values
Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Senior Director, Influencer Marketing
Synonymous Job Title:
Sr. Marketing Director
Location:
US - Remote
Position Overview:As the Senior Director of Influencer Marketing at Blue Yonder, you'll be responsible for influencer and social media strategy, governance, and execution. Reporting to the VP of Influencer and Content Marketing, you will help create and drive strategies that amplify Blue Yonder's thought leadership, increase brand awareness, and positively shape our presence in the market.
What you will do:
Develop a strategic, global influencer marketing strategy, negotiate and oversee marketing partnerships, secure speaking opportunities for Blue Yonder executives, etc.Cultivate and nurture relationships with a wide range of influencers - social influencers, paid media influencers, technology and transformation advisors, professors, etc.Regularly engage global influencers through briefings and event participation to deliver the latest Blue Yonder news and content and drum up interest.Own the development and implementation of our organic social media strategy across various platforms.Guide and collaborate with the broader marketing organization to drive social engagement and growth through compelling content and innovative social campaigns.Develop and execute strategies to boost our executive and employee social advocacy programs.Monitor social media trends and industry developments to stay relevant and timely.Measure and analyze the impact of influencer and social strategies to optimize and drive continuous improvement.Ensure all external-facing content is on brand and aligns with our corporate messaging.Collaborate closely with the extended marketing leadership team including PR, Content Marketing, Demand Generation, Events, etc.
What we are looking for:
Bachelor's degree in Communications, Journalism, Marketing, Business, Supply Chain Management, or a related field.10 + years of experience in influencer marketing, PR, journalism, or social media.Strong track record of building partnerships with influencers.Strong understanding of the evolving social and media landscapes.Passionate about storytelling with the ability to uplevel product narratives, simplify complex technology topics, and create compelling business content.Prior experience managing teams and agencies.Soft Skills: Excellent communication, strategic thinking, project management, and problem-solving skills#LI-REMOTE
The salary range for this position is: $152,311.10- 197,688.89 USD
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
Comprehensive Medical, Dental and Vision401K with MatchingFlexible Time OffCorporate Fitness ProgramWellbeing DaysA variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values
Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:
Comprehensive Medical, Dental and Vision401K with MatchingFlexible Time OffCorporate Fitness ProgramWellbeing DaysA variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values
Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.