SW
Marketing Manager
SW, Miami, Florida, us, 33222
Marketing Manager
Location:
Miami, FL (with potential remote flexibility)
Company:
SWCORP (Spa World Corporation)
About Us:
SWCORP, also known as Spa World Corporation, is a leading provider of luxury in-home bath and kitchen fixtures. Our brands, including ANZZI, Atlantis Whirlpools, Meditub, and SteamSpa, are synonymous with high-quality craftsmanship and innovation. We are committed to enriching the lives of our customers by providing aesthetically pleasing and functionally superior products. Our products are available through major home improvement retailers and trusted online stores, including Amazon, Home Depot, and Walmart.
Job Summary:
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts across various channels. The ideal candidate will have a proven track record in the durable goods and e-commerce sectors, with a strong focus on aggregated ratings and reviews. This role requires a strategic thinker who can enhance our brand presence, drive customer engagement, and optimize our marketing strategies to increase sales and brand loyalty.
Key Responsibilities:Develop and execute comprehensive marketing plans that align with SWCORP's business objectives and brand strategy.Manage and optimize digital marketing campaigns across various platforms, including social media, email marketing, PPC, and SEO.Oversee the collection, analysis, and aggregation of ratings and reviews to enhance product credibility and customer trust.Collaborate with the product development team to create compelling product descriptions and promotional materials.Utilize data analytics to track, measure, and report on marketing campaign performance, providing insights and recommendations for improvement.Lead the creation and management of engaging content across all marketing channels.Coordinate with external partners, agencies, and vendors to ensure seamless execution of marketing initiatives.Stay up-to-date with industry trends and competitor activities to identify opportunities and threats.Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.Minimum of 5 years of experience in marketing, with a focus on durable goods and e-commerce.Proven experience in managing digital marketing campaigns, including SEO, SEM, PPC, and social media.Strong understanding of ratings and review platforms and how to leverage them for brand enhancement.Excellent analytical skills with the ability to interpret data and provide actionable insights.Exceptional written and verbal communication skills.Proficiency in marketing software and tools such as Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and email marketing platforms.Creative thinker with a strong attention to detail and the ability to manage multiple projects simultaneously.Strong leadership skills and the ability to work collaboratively with cross-functional teams.Preferred Qualifications:
Experience in the home improvement or luxury goods industry.Familiarity with e-commerce platforms like Amazon, Home Depot, and Walmart.Knowledge of customer feedback management systems and techniques.Why Join SWCORP?
Opportunity to work with a leading brand in the luxury home fixtures industry.Collaborative and innovative work environment.Competitive salary and benefits package, including medical, dental, and vision insurance.Opportunities for professional growth and development.
Application Instructions:
Interested candidates should submit their resume, a cover letter detailing their relevant experience, and any portfolio samples that showcase their marketing expertise.
SWCORP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Location:
Miami, FL (with potential remote flexibility)
Company:
SWCORP (Spa World Corporation)
About Us:
SWCORP, also known as Spa World Corporation, is a leading provider of luxury in-home bath and kitchen fixtures. Our brands, including ANZZI, Atlantis Whirlpools, Meditub, and SteamSpa, are synonymous with high-quality craftsmanship and innovation. We are committed to enriching the lives of our customers by providing aesthetically pleasing and functionally superior products. Our products are available through major home improvement retailers and trusted online stores, including Amazon, Home Depot, and Walmart.
Job Summary:
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts across various channels. The ideal candidate will have a proven track record in the durable goods and e-commerce sectors, with a strong focus on aggregated ratings and reviews. This role requires a strategic thinker who can enhance our brand presence, drive customer engagement, and optimize our marketing strategies to increase sales and brand loyalty.
Key Responsibilities:Develop and execute comprehensive marketing plans that align with SWCORP's business objectives and brand strategy.Manage and optimize digital marketing campaigns across various platforms, including social media, email marketing, PPC, and SEO.Oversee the collection, analysis, and aggregation of ratings and reviews to enhance product credibility and customer trust.Collaborate with the product development team to create compelling product descriptions and promotional materials.Utilize data analytics to track, measure, and report on marketing campaign performance, providing insights and recommendations for improvement.Lead the creation and management of engaging content across all marketing channels.Coordinate with external partners, agencies, and vendors to ensure seamless execution of marketing initiatives.Stay up-to-date with industry trends and competitor activities to identify opportunities and threats.Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.Minimum of 5 years of experience in marketing, with a focus on durable goods and e-commerce.Proven experience in managing digital marketing campaigns, including SEO, SEM, PPC, and social media.Strong understanding of ratings and review platforms and how to leverage them for brand enhancement.Excellent analytical skills with the ability to interpret data and provide actionable insights.Exceptional written and verbal communication skills.Proficiency in marketing software and tools such as Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and email marketing platforms.Creative thinker with a strong attention to detail and the ability to manage multiple projects simultaneously.Strong leadership skills and the ability to work collaboratively with cross-functional teams.Preferred Qualifications:
Experience in the home improvement or luxury goods industry.Familiarity with e-commerce platforms like Amazon, Home Depot, and Walmart.Knowledge of customer feedback management systems and techniques.Why Join SWCORP?
Opportunity to work with a leading brand in the luxury home fixtures industry.Collaborative and innovative work environment.Competitive salary and benefits package, including medical, dental, and vision insurance.Opportunities for professional growth and development.
Application Instructions:
Interested candidates should submit their resume, a cover letter detailing their relevant experience, and any portfolio samples that showcase their marketing expertise.
SWCORP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.