vanleeuwenicecream
Director of Retail Marketing
vanleeuwenicecream, New York, New York, us, 10261
We started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good.
Nowadays, people can spend so much time on what's "healthy" they don't stop to consider what's healthy. As far as we're concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand.
Van Leeuwen Ice Cream is hiring a full-time Director of Retail Marketing This is a great opportunity for a highly experienced individual to work closely with the founding team of Van Leeuwen Ice Cream as the company embarks on the next stage of growth. The ideal candidate is someone who is passionate about restaurant marketing, has experience launching new restaurants across multiple markets, enjoys leading teams, and can thrive in a fast-paced environment.
As Director of Retail Marketing, you will be responsible for developing, implementing and executing strategic marketing plans for our existing and new scoop shops in order to grow brand awareness and drive customer acquisition and retention.
JOB RESPONSIBILITIES
Develop and implement the Van Leeuwen marketing and sales-driving strategy for launching scoop shops in both new and existing marketsWork closely with Store Operations on sales building at the local level, including building awareness and driving sales for new store openingsExpand and implement the marketing playbook for existing scoop shop support, define store-specific community marketing plans to drive new customer awareness and acquisitionDevelop and implement the sales-driving strategy for growing sales and building customer value in existing scoop shopsBuild sustainable communities at the regional level to grow brand awareness in our existing and future store locationsLead and oversee new store opening marketing efforts across all marketing verticalsLeverage sales data, consumer insights, guest relations data, and digital data to inform our retail marketing strategyIdentify and execute strategic and impactful initiatives related to partnerships, experiences and events that are catered to the market and neighborhood of our scoop shopsBuild relationships with the community and neighboring businessesBuild and maintain retail marketing campaign calendarJOB REQUIREMENTS
8+ years professional experience in the marketing field supporting brick and mortar retail growth (preferably in the food space)Passion for community building and people managementDeeply knowledgeable of the evolving consumer communications and brand environmentSeasoned manager with experience building and implementing strategic plans, leading teams, and driving resultsA pro at networking, pitching and influencing across media, brand, and community partners (with the track record to prove it!), armed with strong existing relationships across food and retail outletsExperience in agency managementProficiency in MS Office and Google-suite toolsExcellent communication and problem-solving skillsAbility to produce and present clear status reports in a convincing and clear mannerAbility to multitaskWillingness to travelPERKS + BENEFITS
Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide)Medical, Dental + Vision Insurance with 70% Employer Contribution401k with up to 4% Employer MatchCell Phone Reimbursement PlanWellness Reimbursement PlanPaid Time Off - 3 Weeks / 120 Hours TotalPaid Sick TimeYearly Performance Reviews
VL123
Van Leeuwen Ice Cream is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. Van Leeuwen Ice Cream complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity.
The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held.
Salary Range
$140,000-$170,000 USD
Here at Van Leeuwen, Good Ice Cream Is For Everyone! As an equal opportunity employer, we strive to foster a welcoming, diverse environment for every employee and customer. We pride ourselves on the creativity that goes into our ice cream and is built in our stores (by YOU) that help us meet our missions and values.
Nowadays, people can spend so much time on what's "healthy" they don't stop to consider what's healthy. As far as we're concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand.
Van Leeuwen Ice Cream is hiring a full-time Director of Retail Marketing This is a great opportunity for a highly experienced individual to work closely with the founding team of Van Leeuwen Ice Cream as the company embarks on the next stage of growth. The ideal candidate is someone who is passionate about restaurant marketing, has experience launching new restaurants across multiple markets, enjoys leading teams, and can thrive in a fast-paced environment.
As Director of Retail Marketing, you will be responsible for developing, implementing and executing strategic marketing plans for our existing and new scoop shops in order to grow brand awareness and drive customer acquisition and retention.
JOB RESPONSIBILITIES
Develop and implement the Van Leeuwen marketing and sales-driving strategy for launching scoop shops in both new and existing marketsWork closely with Store Operations on sales building at the local level, including building awareness and driving sales for new store openingsExpand and implement the marketing playbook for existing scoop shop support, define store-specific community marketing plans to drive new customer awareness and acquisitionDevelop and implement the sales-driving strategy for growing sales and building customer value in existing scoop shopsBuild sustainable communities at the regional level to grow brand awareness in our existing and future store locationsLead and oversee new store opening marketing efforts across all marketing verticalsLeverage sales data, consumer insights, guest relations data, and digital data to inform our retail marketing strategyIdentify and execute strategic and impactful initiatives related to partnerships, experiences and events that are catered to the market and neighborhood of our scoop shopsBuild relationships with the community and neighboring businessesBuild and maintain retail marketing campaign calendarJOB REQUIREMENTS
8+ years professional experience in the marketing field supporting brick and mortar retail growth (preferably in the food space)Passion for community building and people managementDeeply knowledgeable of the evolving consumer communications and brand environmentSeasoned manager with experience building and implementing strategic plans, leading teams, and driving resultsA pro at networking, pitching and influencing across media, brand, and community partners (with the track record to prove it!), armed with strong existing relationships across food and retail outletsExperience in agency managementProficiency in MS Office and Google-suite toolsExcellent communication and problem-solving skillsAbility to produce and present clear status reports in a convincing and clear mannerAbility to multitaskWillingness to travelPERKS + BENEFITS
Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide)Medical, Dental + Vision Insurance with 70% Employer Contribution401k with up to 4% Employer MatchCell Phone Reimbursement PlanWellness Reimbursement PlanPaid Time Off - 3 Weeks / 120 Hours TotalPaid Sick TimeYearly Performance Reviews
VL123
Van Leeuwen Ice Cream is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. Van Leeuwen Ice Cream complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity.
The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held.
Salary Range
$140,000-$170,000 USD
Here at Van Leeuwen, Good Ice Cream Is For Everyone! As an equal opportunity employer, we strive to foster a welcoming, diverse environment for every employee and customer. We pride ourselves on the creativity that goes into our ice cream and is built in our stores (by YOU) that help us meet our missions and values.