Director, Brand & Digital Marketing

The Director of Brand & Digital Marketing is responsible for overseeing brand strategy, integrated media strategy and planning, performance marketing and customer journey development. This role will lead both our internal marketing team and internal/external creative teams through campaign development and advertising and execution, will be responsible for creating connections with our fans to strengthen our brand affinity and drive acquisition strategies including ticket product architecture, strategy and planning to maximize revenue and ROI.RESPONSIBILITIES:

(including but not limited to)Brand Strategy:Lead annual brand and marketing strategy and budget processWork collaboratively with Fan experience, Game Entertainment, Promotions, Social, Strategy and Creative departments to develop annual/seasonal marketing campaignsCollaborate on the brand framework development and assist with the roll out across organizationCollaborate with analytics team to conduct consumer research to strengthen our fan insightsTurn consumer insights into actionable marketing strategy and executionLead integrated media strategy and planningOversee advertising and planningDigital Marketing Planning & Execution:Apply a data driven approach. Develop systems and process for planning, executing, and optimizing performance marketing plans.Oversee team that leads execution of digital media trafficking, reporting, and optimizing to drive acquisition and maximize ROI. This includes strong collaboration with MLBMeasure the success of marketing programs and campaigns to deliver on both short and long-term goalsWork with cross functional department leaders to evolve and optimize the organizations digital fan experience to strengthen our brand connection and differentiate vs competitionCustomer Journey Development:Work with the strategy and analytics team to build out a data structure that facilitates one view of the CXLead strategic planning sessions to create Customer Journey(s) and triggered campaignsCollaborate with the broader marketing team to effectively execute across touchpoints. Oversee execution, reporting and optimization.Participate in Ticket strategy group planning, including product architecture development, consumer targeting alignment and launch/renewal planning and executionTeam Development & Coaching:Lead the brand department with a focus on operational excellence, ROI and fostering a culture of collaboration and creative curiosityHelp to accelerate the organizations evolution from product and event focused marketing to data-driven, fan-centric campaign planningStrengthen and build on the teams’ capabilities, including ongoing training, coaching and developmentHire and manage department team members, lead business planning activities and oversee budgetQUALIFICATIONS:Bachelor’s degree in related field (MBA or other graduate degree preferred)Minimum 8+ years of leading a B2C marketing teamExperience establishing brand strategy and driving brand growthKnowledge of brand tracking methodology and ability to interpret data and translate insights to actionA passion for marketing and knowledge of industry trendsResults driven with significant experience in digital advertising across paid search, social and programmatic buying as well as CX journey development and execution.Strong leader that coaches and develops their team in a meaningful wayCreative thinker with a strategic approach to campaign development. Agency experience is an assetAgility and willingness to flex to a fast paced and often changing environmentCollaborative leader who thrives in a collaborative work environmentPassionate sports and baseball fan that understands the industryLegally able to work in Canada and travel internationally for business as required (approx. 10% of time)Ability to work evenings, weekends, holidays as required to support a live sports event businessBlue Jays has a strong commitment to diversity, accessibility and inclusion. Everyone who applies for a job will be considered. We encourage individuals from underrepresented groups to apply and join us in shaping the future of our club. Together, we will build a team that reflects the richness of the game and the communities that we represent.Throughout the recruitment process, we are dedicated to working with candidates who have accessibility needs to ensure they have the necessary support to perform at their best. Questions regarding accessibility throughout the recruitment process can be directed to tbj.careers@bluejays.com .Maintain your mental health with #SameHere SolutionsStay up to date with the Clubhouse newsletterBecome a Clubhouse PRO Member!

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