Search for Common Ground
Social Media Associate
Search for Common Ground, Washington, District of Columbia, us, 20022
Search for Common Ground
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.In a world often divided, Search for Common Ground stands for the power of bringing diverse people together to find solutions. By meeting this moment with Search, you join a powerful global peace movement that believes in the profound impact of courageous multipartiality - that all voices should be heard and respected in shaping a better, more connected world and collaborative vision is essential for lasting peace.Search for Common Ground takes a dynamic approach by building solutions that are based on the needs of communities. We engage with leaders and elected officials to advance dialogue and collaboration. We are community leaders. We are youth activists. We are women. We are Peacebuilders. We have been doing this work for over 40 years, we have developed our understanding of what peace looks like, being able to quantify our impact and design more effective programming. Peace moves at the speed of trust, so we invest for the long haul. When we’re no longer needed, we leave, leaving behind people and institutions with the ability to manage future conflicts.Common Ground USAInformed by lessons learned as the world’s largest and oldest peacebuilding organization, Common Ground-USA (CG-USA) is a bold initiative of Search for Common Ground (Search) building the conditions for a more inclusive, equitable, and peaceful society. We envision an America where we engage in collaboration across differences to address our greatest challenges, and where we can all belong and thrive. We see disagreement as an opportunity to transform conflict into cooperation on our daily and most pernicious problems.About the ProjectThe objective of this project is to significantly enhance CG-USA’s social media presence through a well-crafted strategy that aligns with our brand identity and organizational goals. The social media associate will be tasked with developing and executing a comprehensive social media plan, which includes creating a detailed content calendar, generating engaging content, and managing interactions across various platforms using tools such as Canva, Later, Buffer, etc. Success in this role will be measured by increased brand visibility, higher engagement rates, and effective campaign management. The associate will also monitor performance metrics and provide insights to continuously refine our social media strategy.Background to the request for technical supportCG-USA requires technical support to optimize our social media operations and elevate our digital marketing efforts. This request is driven by the need for specialized expertise to develop and execute a robust social media strategy that meets our organizational objectives. The support will facilitate the creation of high-quality content, efficient management of multiple social media platforms, and effective use of analytics tools to track performance. By integrating these elements, we aim to boost engagement, enhance brand visibility, and align social media activities with our broader marketing goals.Objectives of the assignmentCraft and execute a comprehensive social media strategy aligned with the company's brand identity, goals, and target audience.Plan and develop social media campaigns with the marketing department exclusively for CG-USA, and create a social media calendar.Craft compelling content or coordinate its development, and post it across various social media accounts.Engage with customers and followers on different channels, using tools like Buffer or Hootsuite to streamline efforts.Monitor campaigns, analyze data, and track SEO and web traffic metrics to measure performance.Stay updated on the latest social media trends and manage multiple social media platforms effectively.Create graphics for social media posts.Expected resultsAchieve a significant increase in brand visibility and awareness across all social media platforms.Attain higher engagement rates through consistent, high-quality content and active interaction with the audience.Successfully plan, execute, and monitor social media campaigns that align with CG-USA's marketing goals.Utilize social media analytics to track performance metrics and derive actionable insights.Maintain a consistent and well-organized social media calendar, ensuring regular and timely content posting.Collaborate with the marketing team to align social media activities with broader marketing initiatives.Leverage social media management tools like Buffer, Hootsuite, or others to streamline and optimize social media operations.Ensure efficient and effective management of multiple social media platforms.DeliverablesComprehensive Social Media StrategyContent CalendarContent CreationEngagement ReportsSEO and Traffic ReportsExpert profileEducation: Bachelor’s Degree in Marketing, Communications, Journalism, Public Relations, or a related field.Relevant Certifications in social media marketing, digital marketing, or related areas are a plus (e.g., HubSpot Social Media Certification, Google Analytics Certification).Continuous Learning: Demonstrated commitment to ongoing professional development and staying updated on the latest trends and best practices in social media and digital marketing.CriteriaProven ExperienceMinimum of 3-5 years of experience managing social media platforms for a brand or organization.Demonstrated success in developing and executing social media strategies that drive engagement and achieve business objectives.Content Creation and CurationStrong ability to create engaging, high-quality content tailored to different social media platforms.Experience with multimedia content creation, including graphics, videos, and infographics.Analytical SkillsProficiency in using social media analytics tools (e.g., Hootsuite, Buffer) to track performance metrics and generate reports.Strong ability to analyze data, derive insights, and adjust strategies based on performance metrics.Platform ExpertiseIn-depth knowledge of major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube) and their best practices.Experience with paid social media advertising and campaign management.Duration of the assignmentFull Days of work anticipated 120 over the course of 6 months.To apply, interested candidates (individuals or teams) are requested to submit the following documents:A sample content calendar (these can be from past projects)Sample graphicsAn expression of intent outlining the following:A budget and/or proposed pay rateRelevant experience related to these terms of reference, including any accounts you've managed and associated analytics. Please also specify the platforms you are familiar with and the scheduling apps you use.Please note that job descriptions are not exhaustive, and the position holder may be required to undertake additional duties that align with the key responsibilities outlined above.
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Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.In a world often divided, Search for Common Ground stands for the power of bringing diverse people together to find solutions. By meeting this moment with Search, you join a powerful global peace movement that believes in the profound impact of courageous multipartiality - that all voices should be heard and respected in shaping a better, more connected world and collaborative vision is essential for lasting peace.Search for Common Ground takes a dynamic approach by building solutions that are based on the needs of communities. We engage with leaders and elected officials to advance dialogue and collaboration. We are community leaders. We are youth activists. We are women. We are Peacebuilders. We have been doing this work for over 40 years, we have developed our understanding of what peace looks like, being able to quantify our impact and design more effective programming. Peace moves at the speed of trust, so we invest for the long haul. When we’re no longer needed, we leave, leaving behind people and institutions with the ability to manage future conflicts.Common Ground USAInformed by lessons learned as the world’s largest and oldest peacebuilding organization, Common Ground-USA (CG-USA) is a bold initiative of Search for Common Ground (Search) building the conditions for a more inclusive, equitable, and peaceful society. We envision an America where we engage in collaboration across differences to address our greatest challenges, and where we can all belong and thrive. We see disagreement as an opportunity to transform conflict into cooperation on our daily and most pernicious problems.About the ProjectThe objective of this project is to significantly enhance CG-USA’s social media presence through a well-crafted strategy that aligns with our brand identity and organizational goals. The social media associate will be tasked with developing and executing a comprehensive social media plan, which includes creating a detailed content calendar, generating engaging content, and managing interactions across various platforms using tools such as Canva, Later, Buffer, etc. Success in this role will be measured by increased brand visibility, higher engagement rates, and effective campaign management. The associate will also monitor performance metrics and provide insights to continuously refine our social media strategy.Background to the request for technical supportCG-USA requires technical support to optimize our social media operations and elevate our digital marketing efforts. This request is driven by the need for specialized expertise to develop and execute a robust social media strategy that meets our organizational objectives. The support will facilitate the creation of high-quality content, efficient management of multiple social media platforms, and effective use of analytics tools to track performance. By integrating these elements, we aim to boost engagement, enhance brand visibility, and align social media activities with our broader marketing goals.Objectives of the assignmentCraft and execute a comprehensive social media strategy aligned with the company's brand identity, goals, and target audience.Plan and develop social media campaigns with the marketing department exclusively for CG-USA, and create a social media calendar.Craft compelling content or coordinate its development, and post it across various social media accounts.Engage with customers and followers on different channels, using tools like Buffer or Hootsuite to streamline efforts.Monitor campaigns, analyze data, and track SEO and web traffic metrics to measure performance.Stay updated on the latest social media trends and manage multiple social media platforms effectively.Create graphics for social media posts.Expected resultsAchieve a significant increase in brand visibility and awareness across all social media platforms.Attain higher engagement rates through consistent, high-quality content and active interaction with the audience.Successfully plan, execute, and monitor social media campaigns that align with CG-USA's marketing goals.Utilize social media analytics to track performance metrics and derive actionable insights.Maintain a consistent and well-organized social media calendar, ensuring regular and timely content posting.Collaborate with the marketing team to align social media activities with broader marketing initiatives.Leverage social media management tools like Buffer, Hootsuite, or others to streamline and optimize social media operations.Ensure efficient and effective management of multiple social media platforms.DeliverablesComprehensive Social Media StrategyContent CalendarContent CreationEngagement ReportsSEO and Traffic ReportsExpert profileEducation: Bachelor’s Degree in Marketing, Communications, Journalism, Public Relations, or a related field.Relevant Certifications in social media marketing, digital marketing, or related areas are a plus (e.g., HubSpot Social Media Certification, Google Analytics Certification).Continuous Learning: Demonstrated commitment to ongoing professional development and staying updated on the latest trends and best practices in social media and digital marketing.CriteriaProven ExperienceMinimum of 3-5 years of experience managing social media platforms for a brand or organization.Demonstrated success in developing and executing social media strategies that drive engagement and achieve business objectives.Content Creation and CurationStrong ability to create engaging, high-quality content tailored to different social media platforms.Experience with multimedia content creation, including graphics, videos, and infographics.Analytical SkillsProficiency in using social media analytics tools (e.g., Hootsuite, Buffer) to track performance metrics and generate reports.Strong ability to analyze data, derive insights, and adjust strategies based on performance metrics.Platform ExpertiseIn-depth knowledge of major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube) and their best practices.Experience with paid social media advertising and campaign management.Duration of the assignmentFull Days of work anticipated 120 over the course of 6 months.To apply, interested candidates (individuals or teams) are requested to submit the following documents:A sample content calendar (these can be from past projects)Sample graphicsAn expression of intent outlining the following:A budget and/or proposed pay rateRelevant experience related to these terms of reference, including any accounts you've managed and associated analytics. Please also specify the platforms you are familiar with and the scheduling apps you use.Please note that job descriptions are not exhaustive, and the position holder may be required to undertake additional duties that align with the key responsibilities outlined above.
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