Wayfair
Retail Marketing Associate, Perigold
Wayfair, Boston, Massachusetts, us, 02298
OVERVIEW
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.Perigold is seeking a Retail Marketing Associate to join the Perigold Marketing team. In this role, you’ll be responsible for creating and executing a robust marketing playbook to drive traffic to our first-ever Perigold retail stores and enabling a cohesive omnichannel shopping experience. You will drive our local marketing campaigns and activations for our physical retail stores and lead the ongoing coordination and optimization as store locations scale.This role is based in Boston and reports to Perigold’s Head of Brand, Editorial, and Partnerships, with significant cross-functional exposure across our Retail, Field, Marketing, Content, Creative, and Category Management teams.What You’ll DoIn partnership with manager and CMO, lead our retail marketing efforts that help blend our ecommerce strategy with hyperlocal media strategies to drive customers to visit Perigold storesDevelop and own retail marketing plan & ongoing calendarsOwn the process of executing end-to-end physical retail marketing campaigns: from planning to communication, execution, briefing our field teams, and reporting through completion. This includes regular collaboration with key stakeholders on deliverables and schedulesOwn communication workflow with our store field teams to ensure seamless execution of marketing tactics in-store; develop and iterate on processes to aid the communication flowSupport strategy for local mall marketing, community & influencer marketing, in partnership with corporate retail team and local store teamsWrite creative briefs and enter tickets for the creative team, ensuring a customer-first lens to our creative executionsDevelop and manage creative learning agenda to accelerate results for retail marketing. Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improveLiaise with core marketing channels (e.g. e-mail, to develop store marketing strategies and drive cohesion across omni-channel experiencesLiaise with store signage team and contribute to briefs to ensure cohesion across digital and store experiencesCreate tools and processes to enable scalability of retail marketing playbook in preparation for future store expansionContribute to team budget management including submission of POs, invoices, and monitoring of spend on a regular basis to ensure we are managing to our budget goalsBuild and maintain team project planning and progress tracking toolsTravel to store locations to implement, pressure test, and evolve retail marketing and brand playbook in partnership with field teamsWhat You’ll NeedBachelor's degree in a relevant field with a strong academic record6 months - 2 years of experience in corporate retail, e-commerce, or CPG ideally in a marketing activation or integrated marketing roleExceptional project and time management skills. Comfortable in a fast-paced, dynamic environment with competing priorities and time-sensitive milestonesExcellent communications skills, both written and verbal, for internal and partner facing communicationsAn ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitudeComfort in drawing conclusions from data; proficiency in Excel, SQL, or other analytical tool a plusHighly organized with the ability to context switch and manage multiple projects simultaneouslyWillingness to learn and attitude of a true team player- positive, enthusiastic, and self motivatedExperience in providing creative direction and working with creative teams to develop assetsInterest, familiarity with or experience in the interior design industry, with a strong taste level and ability to identify strong creative through both a subjective and analytical (data-driven) lensPassionate about the customer with an interest in delivering an exceptional customer experienceCollaborative team player who wants to see themselves and others thrivePrior retail experience is a plus
#J-18808-Ljbffr
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.Perigold is seeking a Retail Marketing Associate to join the Perigold Marketing team. In this role, you’ll be responsible for creating and executing a robust marketing playbook to drive traffic to our first-ever Perigold retail stores and enabling a cohesive omnichannel shopping experience. You will drive our local marketing campaigns and activations for our physical retail stores and lead the ongoing coordination and optimization as store locations scale.This role is based in Boston and reports to Perigold’s Head of Brand, Editorial, and Partnerships, with significant cross-functional exposure across our Retail, Field, Marketing, Content, Creative, and Category Management teams.What You’ll DoIn partnership with manager and CMO, lead our retail marketing efforts that help blend our ecommerce strategy with hyperlocal media strategies to drive customers to visit Perigold storesDevelop and own retail marketing plan & ongoing calendarsOwn the process of executing end-to-end physical retail marketing campaigns: from planning to communication, execution, briefing our field teams, and reporting through completion. This includes regular collaboration with key stakeholders on deliverables and schedulesOwn communication workflow with our store field teams to ensure seamless execution of marketing tactics in-store; develop and iterate on processes to aid the communication flowSupport strategy for local mall marketing, community & influencer marketing, in partnership with corporate retail team and local store teamsWrite creative briefs and enter tickets for the creative team, ensuring a customer-first lens to our creative executionsDevelop and manage creative learning agenda to accelerate results for retail marketing. Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improveLiaise with core marketing channels (e.g. e-mail, to develop store marketing strategies and drive cohesion across omni-channel experiencesLiaise with store signage team and contribute to briefs to ensure cohesion across digital and store experiencesCreate tools and processes to enable scalability of retail marketing playbook in preparation for future store expansionContribute to team budget management including submission of POs, invoices, and monitoring of spend on a regular basis to ensure we are managing to our budget goalsBuild and maintain team project planning and progress tracking toolsTravel to store locations to implement, pressure test, and evolve retail marketing and brand playbook in partnership with field teamsWhat You’ll NeedBachelor's degree in a relevant field with a strong academic record6 months - 2 years of experience in corporate retail, e-commerce, or CPG ideally in a marketing activation or integrated marketing roleExceptional project and time management skills. Comfortable in a fast-paced, dynamic environment with competing priorities and time-sensitive milestonesExcellent communications skills, both written and verbal, for internal and partner facing communicationsAn ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitudeComfort in drawing conclusions from data; proficiency in Excel, SQL, or other analytical tool a plusHighly organized with the ability to context switch and manage multiple projects simultaneouslyWillingness to learn and attitude of a true team player- positive, enthusiastic, and self motivatedExperience in providing creative direction and working with creative teams to develop assetsInterest, familiarity with or experience in the interior design industry, with a strong taste level and ability to identify strong creative through both a subjective and analytical (data-driven) lensPassionate about the customer with an interest in delivering an exceptional customer experienceCollaborative team player who wants to see themselves and others thrivePrior retail experience is a plus
#J-18808-Ljbffr