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Indiana University

Marketing Strategist, Licensing, Trademarks, and Corporate Sponsorships (Marketi

Indiana University, Indianapolis, IN, United States


Department

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

Job Summary

Indiana University is seeking a Marketing Strategist to support Licensing and Trademarks, and Corporate Sponsorships within University Communications and Marketing. This is an opportunity for a marketing strategist to establish and successfully execute multi-faceted marketing and communications strategies to advance the university's success.

Department-Specific Responsibilities
  • Serves as a member of the marketing strategy team and working closely with the Licensing and Trademarks, and Corporate Sponsorship team.
  • Develops and implements strategic plans focused on driving revenue through retail promotion and maximizing the university's existing corporate sponsorships activations and promotions.
  • Develops and activates marketing plans with a digital emphasis, creating messaging for specific target audiences, over-seeing the creation of campaign assets, and reporting on campaign success.
  • Works may involve multiple consecutive projects and collaboration with other departments, employees, university stakeholders and vendors.
  • Develops and implements comprehensive marketing strategies to support licensing and trademarks, and corporate sponsorship programs including, development of project timelines, sourcing of promotional materials and marketing content creation.
  • Develops marketing campaigns to promote licensed merchandise and enhance brand visibility.
  • Monitors market trends and industry developments to identify appropriate opportunities to advance the University¿s retail presence.
  • Possesses and demonstrates the ability to support the creation of compelling sponsorship proposals and presentations to attract and retain corporate partners.
  • Supports sponsorship activation plans, ensuring alignment with both sponsor and university goals.
  • Works cross-functionally within a matrixed organization including communications, content strategy, design, media, social media, and web.
  • Utilizes digital marketing tools and platforms to enhance campaign reach and effectiveness.
  • Measures and reports on campaign performance, providing insights and recommendations for improvement.
  • Responds to inquiries, requests from stakeholders, and explains information regarding policies, procedures, and programs.
  • Manages relationships with various internal and external stakeholders, including vendors and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
  • Regularly research relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, e-mail, social media, and direct mail).
  • May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
  • Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
General Responsibilities
  • Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
  • Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
  • Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
  • Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
  • May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
  • Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
  • May provide guidance to lower-level Marketing Generalists.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required
  • Bachelor's degree in communications, marketing, English, public relations, or related field
WORK EXPERIENCE

Required
  • 2 years in relevant field
Preferred
  • 3 years of experience with strong knowledge and experience in marketing and communications principles and strategy
  • Experience in creating and successfully implementing marketing and communications plans, especially content strategy and digital plans that drive revenue
  • Experience in brand-building initiatives, including creating highly engaging digital paid media experiences
  • Background in multi-marketing with strong communications and brand strategy experience
  • Experience with paid social media campaigns
SKILLS

Required
  • Proficient communication skills
  • Maintains a high degree of professionalism
  • Demonstrates time management and priority setting skills
  • Demonstrates a high commitment to quality
  • Possesses flexibility to work in a fast paced, dynamic environment
  • Seeks to acquire knowledge in area of specialty
  • Highly thorough and dependable
  • Demonstrates a high level of accuracy, even under pressure
Preferred
  • Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role
  • Understanding the full marketing mix across paid, owned and earned channels
  • Ability to work adeptly in a constantly evolving digital environment
  • Exceptional prioritization, problem-solving, and project management skills
  • Adept at working in a fast-paced environment and can successfully juggle multiple assignments at once with tight deadlines
  • Self-starter and ability to build initiatives from scratch
  • Excellent communications skills
  • Track record of success

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Bloomington, Indiana or Indianapolis, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:
  • Multiple plan options for medical insurance
  • Dental insurance
  • Health Savings Account with generous IU contribution
  • Life insurance, LTD, and AD&D options
  • Base retirement plan contribution from IU, subject to vesting
  • Additional supplemental retirement plan options
  • Tuition benefit for IU classes
  • 10 paid holidays per year
  • Generous Paid Time Off
  • Paid Parental Leave
  • Employee Assistance Program (EAP)
Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at or by visiting IUPD.

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