Logo
Spectrum Brands

Sr. Manager Digital Media

Spectrum Brands, Middleton, Wisconsin, United States, 53562


JOB REQUIREMENTS: Division Information Spectrum Brands\' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.Job Summary As the Sr. Digital Media Manager, you will own the strategic planning, execution and management of \$15MM+ in paid media across Spectrum Brands. This will be a role focused on Display, paid/organic social and Search, but also responsible for programmatic media, direct publisher media, and Streaming/Connected TV buying. You will be a leader within an internal digital agency team that is innovative, fast-growing and focused on revolutionizing digital media and content strategy for 25+ SPB brands. This position is a people leader role with three (3) direct reports.Primary Duties & Responsibilities (50%) Campaign Strategy, Planning, Execution & Reporting Plan, develop, execute, and measure digital media plans that support a variety of marketing goals across the purchase funnel. Translate business objectives into measurable KPIs and contextualize those KPIs against industry, vertical and/or historical benchmarks. Communicate forward-thinking strategies and plan details effectively to key stakeholders at varying levels of digital media knowledge across the organization. Manage a campaign and testing calendar in collaboration with business unit marketing and Dynamic Consumer Experience (DCX) teams to establish a cohesive narrative across all paid and owned channels. Negotiate and optimize to make the most efficient use of every dollar across varying levels of brand budgets. Leverage statistical and analytical competency to effectively communicate outcomes to clients via dashboards and monthly reporting. Manage invoices & accruals process while overseeing client budgets and pacing. Report weekly/bi-weekly and monthly on media pacing actuals vs... For full info follow application link. Spectrum Brands is an Equal Opportunity Employer that is committed to Inclusion and Diversity. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Spectrum Brands complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Spectrum welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. Priority may be given to current employees or local candidates. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/7D24C61C695D4B6A Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.