Florida State University
Program Manager, Media & Communications
Florida State University, Tallahassee, Florida, us, 32318
Department
Opening Nights , Office of the President
Responsibilities
This position will be responsible for directing marketing, media relations, public relations, community relations, market research, and advertising for Opening Nights consistent with policies and procedures operationally within Florida State University Marketing and University Communications.
Create and execute annual season marketing plans as well as those plans for each event while enhancing the Opening Nights brand. Monitor progress of marketing efforts and provide analysis of effectiveness of implemented plans and adjusting as needed to maximize earned revenue goals through event ticket sales while implementing audience diversification strategies to maximize marketing exposure. Leverages a deep understanding of digital advertising to develop robust digital strategies for marketing and advertising Opening Nights performances.
Supervise the department and provide guidance and feedback to marketing staff. Work with show press representatives, artist marketing personnel, and co-promoters to develop and implement advertising budgets for events.
Produce, schedule, and supervise all promotional activities for events. Compile and release press materials and coordinate all press functions.
Maintain a program of market research and disseminate this information to internal and external user groups.
Work with external parties to develop third-party promotional partnerships and sponsorships along with the Opening Nights Director of Development. Cultivating new and sustaining current audience relationships through print, electronic, and other innovative communication, and retentional marketing vehicles.
Review and authorize all payment of event-related advertising and marketing bills.
Qualifications
Bachelor's degree and four years experience related to media, communications, and/or marketing services or a combination of post high school education and experience equal to eight years. (Note: a combination of post high school education and experience equal to eight years.)
Preferred Qualifications
Preferred Master's Degree
University Information
One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there's the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow's news!
Learn more about our university and campuses.
FSU Total Rewards
FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.
Use our interactive too l to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.
How To Apply
If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.
Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.
Considerations
This is an A&P position.
This position requires successful completion of a criminal history background check .
Equal Employment Opportunity
An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.
FSU's Equal Opportunity Statement can be accessed at : https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf .
Opening Nights , Office of the President
Responsibilities
This position will be responsible for directing marketing, media relations, public relations, community relations, market research, and advertising for Opening Nights consistent with policies and procedures operationally within Florida State University Marketing and University Communications.
Create and execute annual season marketing plans as well as those plans for each event while enhancing the Opening Nights brand. Monitor progress of marketing efforts and provide analysis of effectiveness of implemented plans and adjusting as needed to maximize earned revenue goals through event ticket sales while implementing audience diversification strategies to maximize marketing exposure. Leverages a deep understanding of digital advertising to develop robust digital strategies for marketing and advertising Opening Nights performances.
Supervise the department and provide guidance and feedback to marketing staff. Work with show press representatives, artist marketing personnel, and co-promoters to develop and implement advertising budgets for events.
Produce, schedule, and supervise all promotional activities for events. Compile and release press materials and coordinate all press functions.
Maintain a program of market research and disseminate this information to internal and external user groups.
Work with external parties to develop third-party promotional partnerships and sponsorships along with the Opening Nights Director of Development. Cultivating new and sustaining current audience relationships through print, electronic, and other innovative communication, and retentional marketing vehicles.
Review and authorize all payment of event-related advertising and marketing bills.
Qualifications
Bachelor's degree and four years experience related to media, communications, and/or marketing services or a combination of post high school education and experience equal to eight years. (Note: a combination of post high school education and experience equal to eight years.)
Preferred Qualifications
Preferred Master's Degree
University Information
One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there's the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow's news!
Learn more about our university and campuses.
FSU Total Rewards
FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.
Use our interactive too l to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.
How To Apply
If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.
Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.
Considerations
This is an A&P position.
This position requires successful completion of a criminal history background check .
Equal Employment Opportunity
An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.
FSU's Equal Opportunity Statement can be accessed at : https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf .