Temple Health
MANAGER, TACTICAL MARKETING
Temple Health, Phila, Pennsylvania, United States, 19117
Reporting to the Director of Integrated & Digital Marketing, designs, implements and measures marketing tactical programs across all channels, to meet Temple Health clinical, research and academic objectives.
Education
Bachelors Degree : in relevant field (Required)
Experience
5 Years experience developing, implementing, tracking and optimizing multi-channel marketing tactics (Required)
5 years of experience in a health care marketing environment (Required)
General Experience with physician and consumer referral behavior (Required)
Proficiency with CRM and marketing automation applications (Required)
Proficiency with a variety of digital marketing tactics (such as paid search, paid social, programmatic, etc.) (Required)
Proficiency in planning and evaluating multi-channel media campaigns (Required)
40 Hours Per Week / 8:30 am to 5:30 pm
Responsibilities:
Tactical Marketing - Manager
- Designs tactical plans based on objectives, audiences, creative assets and budget.
- Oversees implementation of and/or directly implements tactical plans, in collaboration with clinical, administrative, marketing, communications, key account managers and business development teams, to ensure timeline and budget compliance, messaging consistency, and customer focus.
- Develops and/or contributes to development of digital marketing campaigns in order to ensure best practices are followed.
- Measures, analyzes and reports on impact of tactical plans.
- Adjusts tactical programs based on results measurement to continually improve marketing ROI performance.
- Identifies, assesses, implements and evaluates new marketing tactics to improve marketing mix and marketing lead generation/ROI performance.
- Oversees the Customer Relationship Management application on behalf of the marketing department.
- Functions as the organization's subject expert on the attributes and weaknesses of all marketing channels.
- Oversees relationships with various traditional and digital media agencies.
- Manages all digital marketing programs for services lines and entities including paid search, paid social media, digital display, online video, and other emerging tactics.
- Works together with marketing leadership, Temple Access Center, and other scheduling resources to support a positive experience for new patients.
- Under the supervision of the director, builds and tracks annual service line budgets.
- Supports other projects as assigned, such as Marketing Project Management System oversight and administration.
Your Tomorrow is Here!
Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals. Temple Health consists of Temple University Hospital (TUH), Fox Chase Cancer Center, TUH-Jeanes Campus, TUH-Episcopal Campus, TUH-Northeastern Campus, Temple Physicians, Inc., and Temple Transport Team. Temple Health is proudly affiliated with the Lewis Katz School of Medicine at Temple University.
To support this mission, Temple University Health System is continuously recruiting top talent to join its diverse, 10,000 strong workforce that fosters a healthy, safe and productive environment for its patients, visitors, students and colleagues alike. At Temple Health, your tomorrow is here!
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Your Tomorrow is Here!
Temple Health is committed to setting new standards for preventing, diagnosing and treating major diseases in our community and across the nation. Achieving that goal means investing in our employees' success through staff and leadership development. Our recruitment strategy is to attract and retain a diverse, high performing workforce that fosters a healthy, safe and productive environment for our patients and colleagues alike.
Education
Bachelors Degree : in relevant field (Required)
Experience
5 Years experience developing, implementing, tracking and optimizing multi-channel marketing tactics (Required)
5 years of experience in a health care marketing environment (Required)
General Experience with physician and consumer referral behavior (Required)
Proficiency with CRM and marketing automation applications (Required)
Proficiency with a variety of digital marketing tactics (such as paid search, paid social, programmatic, etc.) (Required)
Proficiency in planning and evaluating multi-channel media campaigns (Required)
40 Hours Per Week / 8:30 am to 5:30 pm
Responsibilities:
Tactical Marketing - Manager
- Designs tactical plans based on objectives, audiences, creative assets and budget.
- Oversees implementation of and/or directly implements tactical plans, in collaboration with clinical, administrative, marketing, communications, key account managers and business development teams, to ensure timeline and budget compliance, messaging consistency, and customer focus.
- Develops and/or contributes to development of digital marketing campaigns in order to ensure best practices are followed.
- Measures, analyzes and reports on impact of tactical plans.
- Adjusts tactical programs based on results measurement to continually improve marketing ROI performance.
- Identifies, assesses, implements and evaluates new marketing tactics to improve marketing mix and marketing lead generation/ROI performance.
- Oversees the Customer Relationship Management application on behalf of the marketing department.
- Functions as the organization's subject expert on the attributes and weaknesses of all marketing channels.
- Oversees relationships with various traditional and digital media agencies.
- Manages all digital marketing programs for services lines and entities including paid search, paid social media, digital display, online video, and other emerging tactics.
- Works together with marketing leadership, Temple Access Center, and other scheduling resources to support a positive experience for new patients.
- Under the supervision of the director, builds and tracks annual service line budgets.
- Supports other projects as assigned, such as Marketing Project Management System oversight and administration.
Your Tomorrow is Here!
Temple Health is a dynamic network of outstanding hospitals, specialty centers, and physician practices that is advancing the fight against disease, pushing the boundaries of medical science, and educating future healthcare professionals. Temple Health consists of Temple University Hospital (TUH), Fox Chase Cancer Center, TUH-Jeanes Campus, TUH-Episcopal Campus, TUH-Northeastern Campus, Temple Physicians, Inc., and Temple Transport Team. Temple Health is proudly affiliated with the Lewis Katz School of Medicine at Temple University.
To support this mission, Temple University Health System is continuously recruiting top talent to join its diverse, 10,000 strong workforce that fosters a healthy, safe and productive environment for its patients, visitors, students and colleagues alike. At Temple Health, your tomorrow is here!
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Your Tomorrow is Here!
Temple Health is committed to setting new standards for preventing, diagnosing and treating major diseases in our community and across the nation. Achieving that goal means investing in our employees' success through staff and leadership development. Our recruitment strategy is to attract and retain a diverse, high performing workforce that fosters a healthy, safe and productive environment for our patients and colleagues alike.