New Balance
Associate Manager, Search Marketing
New Balance, Boston, Massachusetts, us, 02298
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Associate Manager, Search Marketing is a critical part of the NA integrated marketing team. This role is crucial to our goals of capturing brand & category search demand. This position is responsible for planning, executing, and optimizing all paid search efforts for New Balance North America (newbalance.com & newbalance.ca).
The ideal candidate will possess extensive knowledge of search engine marketing and an ability to collaborate with a variety of stakeholders across the organization. This role will work closely with key stakeholders in marketing, consumer insights, and ecommerce stakeholders.
MAJOR ACCOUNTABILITIES:Own all aspects of paid search for New Balance.com in the US and Canada. This includes keywords, ad copy, bidding strategies and budgets.Lead and manage paid search agency to monitor and adjust campaigns.Manage timelines, budgets, and deliverables with key partners and agencies.Collaborate with SEO counterpart to align strategies and realize efficiencies.Research and analyze keyword coverage. Identify and act against growth opportunities.Stay abreast of industry trends, both search/category related and educate leadership as needed.Understanding of consumer behavior within the footwear and apparel industry.REQUIREMENTS FOR SUCCESS:
5+ years of experience in SEM, either with a brand or agency.Advanced understanding of paid search marketing channels, including Google Ads and Microsoft Ads.Proven success in managing multimillion-dollar budgets.Strong background in keyword research and ad copywriting.Proactive, resourceful, and driven problem solver.Experience with bid management platforms (SA360).Familiarity with website analytics tools (i.e., Adobe, Google Analytics, etc).Capability to manage multiple projects and timelines simultaneously.Ability to work in a matrixed environment that requires collaboration and consensus building.Curiosity and self-motivation to continuously explore for new insights.Passion for athletic footwear/apparel industry and the New Balance brand.
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Associate Manager, Search Marketing is a critical part of the NA integrated marketing team. This role is crucial to our goals of capturing brand & category search demand. This position is responsible for planning, executing, and optimizing all paid search efforts for New Balance North America (newbalance.com & newbalance.ca).
The ideal candidate will possess extensive knowledge of search engine marketing and an ability to collaborate with a variety of stakeholders across the organization. This role will work closely with key stakeholders in marketing, consumer insights, and ecommerce stakeholders.
MAJOR ACCOUNTABILITIES:Own all aspects of paid search for New Balance.com in the US and Canada. This includes keywords, ad copy, bidding strategies and budgets.Lead and manage paid search agency to monitor and adjust campaigns.Manage timelines, budgets, and deliverables with key partners and agencies.Collaborate with SEO counterpart to align strategies and realize efficiencies.Research and analyze keyword coverage. Identify and act against growth opportunities.Stay abreast of industry trends, both search/category related and educate leadership as needed.Understanding of consumer behavior within the footwear and apparel industry.REQUIREMENTS FOR SUCCESS:
5+ years of experience in SEM, either with a brand or agency.Advanced understanding of paid search marketing channels, including Google Ads and Microsoft Ads.Proven success in managing multimillion-dollar budgets.Strong background in keyword research and ad copywriting.Proactive, resourceful, and driven problem solver.Experience with bid management platforms (SA360).Familiarity with website analytics tools (i.e., Adobe, Google Analytics, etc).Capability to manage multiple projects and timelines simultaneously.Ability to work in a matrixed environment that requires collaboration and consensus building.Curiosity and self-motivation to continuously explore for new insights.Passion for athletic footwear/apparel industry and the New Balance brand.
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.