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Sheppard Pratt

Content Manager (Towson)

Sheppard Pratt, Towson, Maryland, United States, 21286


General Summary

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The Content Manager is responsible for developing and implementing content strategy for Sheppard Pratt's owned channels, including but not limited to magazines, video, intranet, website and blog, email and e-newsletters, brochures/flyers.Coordinates efforts to ensure that content educates and engages consumer, internal, and clinical audiences, through diverse and appealing formats and topics.For web-based content, works to meet the goals of improved SEO, web traffic, time spent, and conversions.Works with digital marketing team and internal communications team to disseminate and promote content through Sheppard Pratt's channels.The Content Manager assures that all written communications and stories reflect the goals, brand, style and standards of the organization.The Content Manager works to ensure that Sheppard Pratt is creating ample educational content and is engaging its internal and external audiences.Knowledge, Skills, and Abilities Required

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Position requires

Bachelor's degree

in Marketing, Communications, or closely related field.5 years' experience

including proven leadership and excellence in content marketing strategy, exceptional attention to editorial detail, Search Engine Optimization (SEO) keyword research experience, and familiarity with content management systems.Work requires communication skills to successfully utilize marketing content to educate and engage others, express complex, abstract ideas in a straightforward, accessible way for patients and community members, and build consensus and work effectively within a cross-departmental team.Work requires analytical skills to work on problems of diverse scope where analysis of data requires evaluation of identifiable factors; achieve key business metrics (page views, bounce rates, form submissions), effectively use SEO; analyze available performance information to determine the impact of created content; and generally bring a thoughtful and strategic approach to problem solving.