Digital Marketing Manager

Overview

Affiliated Engineers, Inc. (AEI) is a leading, multidisciplinary consulting engineering firm and collaborative community of over 850 employees who plan, design, and deliver high-performance, innovative, and holistic engineering solutions - positively impacting society and advancing humankind.

Recognized in the Top 20 Engineering Firms and Top 3 Science and Technology Firms since 2000 by Building Design + Construction Magazine, AEI is dedicated to enhancing public health and improving patient outcomes, advancing revolutionary biomedical research, and enabling the next generation of scientific discovery and technological innovation through remarkable design and award-winning projects.

From collaborating with the California Air Resources Board to transform air quality in the world's largest, zero net energy emissions testing facility to creating human-centric, technically advanced clinical environments that elevate communities - such as Healthcare Design Magazine's 2022 Design Showcase Winner, Sarasota Memorial Hospital in Venice, Florida - our work reflects the highest standards in sustainable design practices.

As a Digital Marketing Manager in our Chicago, IL office, you will help us empower our clients to achieve energy-efficient building solutions, save global environments, and create a greener future for all.

Responsibilities

Here's why we need you:

Join our growing team as a Digital Marketing Manager and play a key role in shaping our digital landscape. We are seeking a dynamic individual who thrives in a fast-paced environment and is passionate about leveraging digital channels to drive business growth. As the Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies that encompass SEO/SEM, website optimization, marketing automation, social media, and performance reporting. Working closely with the Director of Marketing and firm leadership, you will translate business objectives into actionable digital initiatives, ensuring a seamless digital experience for our target audience. Your analytical skills will be leveraged as you track and analyze key metrics, providing insights that drive informed decision-making across the organization.

Primary Accountabilities and Responsibilities

The following job functions are typical of the position but are not all-encompassing.

• Develop and implement comprehensive digital marketing strategies to drive business growth and achieve organizational objectives.
• Lead the optimization of our website, ensuring it adheres to branding standards and guidelines while maximizing user experience and conversion rates.
• Oversee all aspects of SEO/SEM initiatives, including keyword research, on-page optimization, and performance monitoring to improve search engine rankings and visibility.
• Manage marketing automation platforms to streamline processes, nurture leads, and deliver personalized content to target audiences, partnering with Marketing Database counterparts.
• Collaborate with Marketing Communications specialists and Content Writer in our marketing team to develop and implement social media initiatives, crafting compelling content, orchestrating campaigns, and cultivating community engagement across pertinent platforms.
• Generate detailed digital marketing performance reports and dashboards, providing actionable insights and recommendations to key stakeholders.
• Collaborate with the Director of Marketing and cross-functional teams to align digital marketing strategies with overall business objectives and priorities.
• Stay abreast of industry trends, emerging technologies, and best practices to continuously optimize digital marketing efforts and drive innovation.
• Mentor and support team members, fostering a culture of learning, growth, and collaboration within the marketing team.

Qualifications

Experience of our most successful Digital Marketing Managers:

• Bachelor's degree in marketing, Business, or related field required.
• Minimum of 10 years of progressive experience in Digital Marketing demonstrating increasing levels of responsibility and leadership.
• 3+ years' experience in Business-to-Business marketing required.
• 3+ years of experience in the engineering, architecture, construction, or related industry firm with a solid understanding of industry-specific marketing challenges and opportunities, preferred.
• Proven track record of hands-on experience in website development and management, with experience in coding and development practices. Knowledge of Content Management Systems (CMS) Craft, WordPress, HubSpot, or similar platforms for website content updates and management.
• Proficient in developing and implementing email nurture programs using marketing automation platforms such as Pardot, Constant Contact, HubSpot, Marketo, or similar platforms.
• Proficiency in creating trigger and drip campaigns tailored to specific segments of the database, along with demonstrated experience in managing database creation and segmentation to enhance campaign effectiveness and performance optimization.
• Experience in coding languages such as HTML, CSS, and possibly JavaScript, with the ability to apply these skills to both email template customization and website development tasks, including issue resolution and customization.
• Strong familiarity with CRM systems, preferably Deltek Vantagepoint, for lead management and customer relationship management.
• Extensive experience in reporting and performance analysis, particularly using Google Analytics to track and measure the effectiveness of digital marketing initiatives and drive data-informed decision-making.
• Deep expertise in managing and leveraging social media platforms such as LinkedIn, Instagram, Facebook to enhance brand visibility, engage with audiences, and drive targeted campaigns.
• Exceptional knowledge and experience in SEO strategies and best practices, including keyword research, on-page optimization, link building, and technical SEO to improve organic search visibility and drive website traffic and conversions.
• Proven track record of effectively collaborating with diverse teams and stakeholders, fostering trust, and building credibility within the team.
• Previous experience managing projects, coordinating tasks, and meeting deadlines in a professional setting, demonstrating strong organizational and time management skills.
• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for content creation and analysis, and experience with virtual meeting platforms such as WebEx and Microsoft Teams.

Effective skills to help you flourish:

• Strategic Thinking: Ability to develop and execute digital marketing strategies aligned with business objectives, leveraging data-driven insights to drive results and stay ahead of the competition.
• Technical Proficiency: Strong understanding of digital marketing tools and platforms, including SEO/SEM, marketing automation, social media management, and web analytics, with the capability to implement and optimize campaigns effectively.
• Analytical Acumen: Proficiency in analyzing complex data sets, generating actionable insights, and translating metrics into meaningful recommendations to drive continuous improvement and ROI.
• Communication Skills: Excellent verbal and written communication skills with the ability to effectively convey complex ideas and concepts to diverse audiences, including senior leadership, stakeholders, and cross-functional teams.
• Collaboration: Proven track record of collaborating effectively with internal and external stakeholders, fostering positive relationships, and driving alignment to achieve shared goals and objectives.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment, adapting quickly to changing priorities and market conditions while maintaining a high level of performance and delivering results.
• Proactive Self-Starter: Demonstrated ability to take initiative and drive projects forward independently, with a proactive approach to problem-solving and a results-driven mindset.

Our dedication to you:

• Our flexible and collaborative work environment demonstrates our dedication to employee appreciation and collective commitment to excellence.
• Our culture encourages professional development, guided by core values that drive company and team decisions. Our dedication to innovation, integrity, communication, quality, responsibility, opportunity, and growth informs our project decisions and interactions with colleagues and clients.
• We provide the opportunity to serve the greater good of humanity and your local community through work on cutting-edge, state-of-the-art projects like Promega Corporation's Kornberg Center, University of Wisconsin-Madison Veterinarian Medicine Building, American Family Insurance The Spark, and Overture Center.
• AEI passionately invests in our brilliant talent by allowing for personal and professional growth through supporting clients like NASA; the National Institutes of Health; the US Department of Homeland Security and US Department of Energy; and Stanford University and the California Institute of Technology.
• We offer a comprehensive benefits package (health, dental, vision) and a year-end bonus based on company profits, individual contributions, and performance.

Estimated Starting Salary Range: $85,000 to $105,000

We provide the tools and a support system to ensure a thriving career. If this environment and opportunity to work on world-changing projects align with your goals, we would be thrilled to meet you.

Come and collaborate with us!

To be considered, apply online at https://aeieng.com/about/careers/.

If you know other candidates who would excel at this position, please share this posting with them directly via email or to your network on LinkedIn.

AEI is proud to be an EEO/AA Employer/Vet/Disabled.