SCL Health
Communications Program Mgr_COFR
SCL Health, Lafayette, Colorado, United States, 80026
Job Description:As part of the Marketing and Communications team reporting to the Director of , this position works closely with other Intermountain Healthcare professionals, as well as with other internal and external audiences to manage approved marketing and communications projects and functions system-wide. This position creates and implements marketing and communications plans, helps manage the organization, response to emerging local and national issues, and manages assigned communication channels, portfolios, or functions. This position builds mutually positive and constructive relationships among Intermountain Healthcare, its stakeholders, and the community and works with traditional and social media to place stories and respond to inquiries as assigned.
The Peaks Communications team is an innovative, dedicated, and mission-driven group who is committed to living our enterprise and team values daily. As a team we are:
Patient-Focused: we create empowering healthcare content that inspires a better everyday life for people.
Caregiver First: we communicate to inform staff of our plans in advance of external stakeholders and to empower their growth in the organization.
Open and Transparent: we strive to be transparent and timely with all stakeholder and audience communications.
Create Once, Publish Everywhere: we are efficient and consistent with our messaging and reach as many audiences as possible on multiple platforms.
Creative and Collaborative: we look for partnership opportunities, always start with 'yes", and are resourceful in our approach to storytelling.
Team Focused: we win together by working together as one team.
The typical shift is M-F 8:00 a.m. - 5:00 p.m. with weekend and holiday work not usually required.
However, this is an on-call position (once every two months) and there will be occasions when after-hours response is needed.
This position can work remotely one day a week after an initial 90-day assessment period.
Scope
1.Develops internal and external communications and media relations plans that raise awareness and increase stakeholder engagement for care site, regional and system strategic priorities. 2. Manages media relations for care site and/or region. Monitors regional and national media and alerts Marcom colleagues and senior leadership of issues and opportunities. Proactively works to place stories on local, regional and national levels to generate exposure across the spectrum of digital, social and traditional channels. Tracks and reports media stories and social media engagement. Develops and manages speakers bureau comprised of care site thought leaders, clinical experts, etc. to provide visibility for the care sites services, physicians and educational/health programs. 3. Contributes content and story ideas to leverage across the system in different communication channels, including in e-newsletters, social media and associate forums. Writes, edits and proofs materials to ensure quality and accuracy of care site/regional/system content. 4. Serves as lead communications advisor and strategist to care site leadership teams, ensuring system and care site messages are compelling, relevant and effectively shared with all levels of associates and providers. 5. Collaborates with care site marketing manager to find opportunities to leverage content for integrated Marcom strategies and tactics. Assists in developing annual plans and budgets for assigned communication areas and monitoring spend for efficiency, effectiveness and stewardship. 6. Promotes mission, vision, and values of SCL Health, and abides by service behavior standards. 7. Performs other duties as assigned.
Minimum Qualifications
Required Bachelors Degree in communications, journalism, marketing or related field is required
Five (5) years of experience is required
Preferred
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements list must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 1. Proven results in developing and internal communications and media relations programs. Demonstrated competence in written, oral and electronic communication skills; Demonstrated project management skills and ability to manage multiple priorities and meet deadlines effectively. Working knowledge of market dynamics, current marketing/ communication principles, digital, social and traditional formats.
Physical Requirements:Interact with others by effectively communicating, both orally and in writing.- and -Operate computers and other office equipment requiring the ability to move fingers and hands.- and -See and read computer monitors and documents.- and -Remain sitting or standing for long periods of time to perform work on a computer, telephone, or other equipment.- and -May require lifting and transporting objects and office supplies, bending, kneeling and reaching.
The Peaks Communications team is an innovative, dedicated, and mission-driven group who is committed to living our enterprise and team values daily. As a team we are:
Patient-Focused: we create empowering healthcare content that inspires a better everyday life for people.
Caregiver First: we communicate to inform staff of our plans in advance of external stakeholders and to empower their growth in the organization.
Open and Transparent: we strive to be transparent and timely with all stakeholder and audience communications.
Create Once, Publish Everywhere: we are efficient and consistent with our messaging and reach as many audiences as possible on multiple platforms.
Creative and Collaborative: we look for partnership opportunities, always start with 'yes", and are resourceful in our approach to storytelling.
Team Focused: we win together by working together as one team.
The typical shift is M-F 8:00 a.m. - 5:00 p.m. with weekend and holiday work not usually required.
However, this is an on-call position (once every two months) and there will be occasions when after-hours response is needed.
This position can work remotely one day a week after an initial 90-day assessment period.
Scope
1.Develops internal and external communications and media relations plans that raise awareness and increase stakeholder engagement for care site, regional and system strategic priorities. 2. Manages media relations for care site and/or region. Monitors regional and national media and alerts Marcom colleagues and senior leadership of issues and opportunities. Proactively works to place stories on local, regional and national levels to generate exposure across the spectrum of digital, social and traditional channels. Tracks and reports media stories and social media engagement. Develops and manages speakers bureau comprised of care site thought leaders, clinical experts, etc. to provide visibility for the care sites services, physicians and educational/health programs. 3. Contributes content and story ideas to leverage across the system in different communication channels, including in e-newsletters, social media and associate forums. Writes, edits and proofs materials to ensure quality and accuracy of care site/regional/system content. 4. Serves as lead communications advisor and strategist to care site leadership teams, ensuring system and care site messages are compelling, relevant and effectively shared with all levels of associates and providers. 5. Collaborates with care site marketing manager to find opportunities to leverage content for integrated Marcom strategies and tactics. Assists in developing annual plans and budgets for assigned communication areas and monitoring spend for efficiency, effectiveness and stewardship. 6. Promotes mission, vision, and values of SCL Health, and abides by service behavior standards. 7. Performs other duties as assigned.
Minimum Qualifications
Required Bachelors Degree in communications, journalism, marketing or related field is required
Five (5) years of experience is required
Preferred
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements list must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 1. Proven results in developing and internal communications and media relations programs. Demonstrated competence in written, oral and electronic communication skills; Demonstrated project management skills and ability to manage multiple priorities and meet deadlines effectively. Working knowledge of market dynamics, current marketing/ communication principles, digital, social and traditional formats.
Physical Requirements:Interact with others by effectively communicating, both orally and in writing.- and -Operate computers and other office equipment requiring the ability to move fingers and hands.- and -See and read computer monitors and documents.- and -Remain sitting or standing for long periods of time to perform work on a computer, telephone, or other equipment.- and -May require lifting and transporting objects and office supplies, bending, kneeling and reaching.