Life Time Fitness
Marketing Manager
Life Time Fitness, Chanhassen, Minnesota, United States, 55317
Position SummaryThe Marketing Manager leads the development of moderately-complex member-centric, multi-channel marketing and communication strategies driving improved membership acquisition and engagement.
This position works autonomously on assigned strategies, may have up to two direct reports, and proficiently collaborates within marketing and across the organization.Job Duties and ResponsibilitiesGathers and leverages consumer or member insights from multiple sources to identify strategic opportunitiesDevelops moderately-complex multi-channel strategies to drive membership acquisition, retention, or product engagementCollaborates with business & technology partners to align marketing strategy with product, pricing, & operational strategiesPartners with internal marketing channel owners to optimize and execute strategies in context of channel best practicesPartners with internal creative team, directing marketing asset creation from concept through deliveryDevelops, executes and reports on testing plans that drive improved performanceMeasures marketing performance against defined metrics, partnering with internal channel and analytics teamsPackages and delivers campaign results to key stakeholders in an effective, timely mannerHires, manages, coaches and develops direct report(s) & broader team in a caring, effective mannerPosition RequirementsBachelor's Degree in a related field6+ years relevant marketing experienceProven ability to develop moderately-complex omni-channel strategiesExcellent customer service and project management skillsWorking knowledge of Microsoft ExcelKnowledge of standard office procedures and computer softwareProficiency in directing work, coaching, and developing teamAbility to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions Preferred RequirementsCRM proficiency
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.
This position works autonomously on assigned strategies, may have up to two direct reports, and proficiently collaborates within marketing and across the organization.Job Duties and ResponsibilitiesGathers and leverages consumer or member insights from multiple sources to identify strategic opportunitiesDevelops moderately-complex multi-channel strategies to drive membership acquisition, retention, or product engagementCollaborates with business & technology partners to align marketing strategy with product, pricing, & operational strategiesPartners with internal marketing channel owners to optimize and execute strategies in context of channel best practicesPartners with internal creative team, directing marketing asset creation from concept through deliveryDevelops, executes and reports on testing plans that drive improved performanceMeasures marketing performance against defined metrics, partnering with internal channel and analytics teamsPackages and delivers campaign results to key stakeholders in an effective, timely mannerHires, manages, coaches and develops direct report(s) & broader team in a caring, effective mannerPosition RequirementsBachelor's Degree in a related field6+ years relevant marketing experienceProven ability to develop moderately-complex omni-channel strategiesExcellent customer service and project management skillsWorking knowledge of Microsoft ExcelKnowledge of standard office procedures and computer softwareProficiency in directing work, coaching, and developing teamAbility to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions Preferred RequirementsCRM proficiency
Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.