Walmart
Senior Product Manager, Ad Measurement - Walmart Connect
Walmart, California, Missouri, United States, 65018
As a part of Walmart Connect’s Product team, you’ll build industry defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products to enhance their shopping journey.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.If you are motivated by complex, purposeful challenges, this role at WalmartConnect is the fit you’ve been looking for. We’re looking for a Staff Product Manager, Ad Measurement to help reimagine the way we empower advertisers with best-in-class omni-channel measurement and reporting platforms to drive measurement at scale and inform media optimization.This role will lead the effort on building platforms that measure the effectiveness of advertising in driving customer engagement, brand lift, attribution/ROAS, and Sales Lift measurement.You’ll sweep us off our feet if you have…You’re customer-centric in spirit and in executionYou’re able to use metrics to improve performanceYou’re excited about solving complex challengesYou’re comfortable influencing others, leading cross-functional teams, managing stakeholders, and communicating clearlyYou have a test and learn mentality and an agile way of working to improve your productYou have knowledge in Ad Tech, Ad Measurement, and Retail Media AdvertisingYou’ll make an impact by:Driving product lifecycle
from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs, and other launch effortsWorking with data science, engineering, and other Walmart partners to define the data requirements, measurement methodologies, APIs, and UX for reporting dashboards.Conducting industry and competitive analysis
to understand the emerging trends in the advertising industry to identify new opportunities. Conduct customer research to define customer segments and identify needs to inform the product roadmap.Developing and enhancing products
– you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risksDefining vision and strategies
for your product family, using domain expertise, internal and external best practices, identifying market opportunities, building business cases, and approving objectivesPartnering
with internal advertising sales team and Walmart retail teams to create unique, compelling experiences that benefit shoppers and our advertising clientsBuilding collaborative relationships
with key stakeholders by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadershipMinimum QualificationsBachelor's degree in computer science, engineering, or related field5 to 7 years of experience in product management in advertising/ad tech, data analytics, and/or business intelligence/reporting. Experience in advertising measurement (MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred.Sound business judgment as well as the ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritizeMust be able and willing to think and act strategically and tacticallyStrong oral and written communication skills are crucial, proven ability to influence others internally and externallyTest and learn mentality and an agile way of working to improve your team’s products.Preferred QualificationsMaster’s degree in a quantitative field (e.g., engineering, computer science, data science, mathematics, or the equivalent)8+ years of experience leading product teams at an Online Advertising / Ad Tech businessDeep understanding of ad measurement solutions, including Incrementality, Attribution, MMMs, MTAs, Brand Lift, strongly preferredExperience developing product partnerships with external partnersExperience defining product strategy involving cross-functional stakeholders
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.If you are motivated by complex, purposeful challenges, this role at WalmartConnect is the fit you’ve been looking for. We’re looking for a Staff Product Manager, Ad Measurement to help reimagine the way we empower advertisers with best-in-class omni-channel measurement and reporting platforms to drive measurement at scale and inform media optimization.This role will lead the effort on building platforms that measure the effectiveness of advertising in driving customer engagement, brand lift, attribution/ROAS, and Sales Lift measurement.You’ll sweep us off our feet if you have…You’re customer-centric in spirit and in executionYou’re able to use metrics to improve performanceYou’re excited about solving complex challengesYou’re comfortable influencing others, leading cross-functional teams, managing stakeholders, and communicating clearlyYou have a test and learn mentality and an agile way of working to improve your productYou have knowledge in Ad Tech, Ad Measurement, and Retail Media AdvertisingYou’ll make an impact by:Driving product lifecycle
from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs, and other launch effortsWorking with data science, engineering, and other Walmart partners to define the data requirements, measurement methodologies, APIs, and UX for reporting dashboards.Conducting industry and competitive analysis
to understand the emerging trends in the advertising industry to identify new opportunities. Conduct customer research to define customer segments and identify needs to inform the product roadmap.Developing and enhancing products
– you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risksDefining vision and strategies
for your product family, using domain expertise, internal and external best practices, identifying market opportunities, building business cases, and approving objectivesPartnering
with internal advertising sales team and Walmart retail teams to create unique, compelling experiences that benefit shoppers and our advertising clientsBuilding collaborative relationships
with key stakeholders by driving priorities aligned to business goals, communicating and prioritizing product roadmaps, and gaining buy-in from executive leadershipMinimum QualificationsBachelor's degree in computer science, engineering, or related field5 to 7 years of experience in product management in advertising/ad tech, data analytics, and/or business intelligence/reporting. Experience in advertising measurement (MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred.Sound business judgment as well as the ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritizeMust be able and willing to think and act strategically and tacticallyStrong oral and written communication skills are crucial, proven ability to influence others internally and externallyTest and learn mentality and an agile way of working to improve your team’s products.Preferred QualificationsMaster’s degree in a quantitative field (e.g., engineering, computer science, data science, mathematics, or the equivalent)8+ years of experience leading product teams at an Online Advertising / Ad Tech businessDeep understanding of ad measurement solutions, including Incrementality, Attribution, MMMs, MTAs, Brand Lift, strongly preferredExperience developing product partnerships with external partnersExperience defining product strategy involving cross-functional stakeholders
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