Lamar University
Marketing Coordinator
Lamar University, Beaumont, Texas, us, 77726
Position Information
Posting Number 20112960
Position Title Marketing Coordinator
FTE 1.0
Position Type Staff
Department College of Business Dept
Position Summary Information
Job Summary/Basic Function
About This Role:
This position is responsible for developing, executing, and coordinating the strategic marketing initiatives aligned with the College of Business (CoB) and supporting other university marketing initiatives. This position will lead recruiting and marketing efforts for undergraduate and graduate programs within the College of Business including K-12 outreach and recruitment initiatives.
What You’ll Do – Position Responsibilities:
Serve as the marketing liaison and lead for recruiting activities and initiatives for the College of Business.
Take lead in coordinating College of Business special events and activities, such as Week of Welcome, Business Week, Guest Lecturers and Presenters, and Student/Faculty Awards and Scholarship events.
Take lead in promotion of all College of Business and Student Success programs and offerings, such as Passport events, 7 Habits events, and student organization events.
Serve as point person for all College of Business student organizations and the College of Business Student Advisory Council events.
Coordinate the promotion of College of Business advising campaigns and other scheduled student success events, as appropriate.
Work with the College of Business on branding and messaging strategies for undergraduate and graduate programs through targeted research while complying with overarching universities’ strategies.
Seek out and assist in coordinating recruitment activities with the directors and chairs of College of Business programs and departments. Specifically, University Fall and Spring open house events, College Recruiting Events, Summer Programs and Admitted Student Day Events.
Work closely with the Office of Admissions in recruiting prospective students interested in programs in the College, to include various outreach practices and work within the University CRM (Slate).
Together with the university’s marketing division, develop enrollment templates and procedures to promote programs and departments.
Coordinate and manage social media platforms presenting a cohesive presence for the university and College of Business
Perform the role of college web liaison by updating and maintaining College of Business website; providing training and support in the content management system for other users in the college.
Implement website changes in line with web accessibility and search engine optimization standards.
Communicate effectively with college subject matter experts to develop content for recruiting purposes.
Write and distribute news releases as necessary to highlight students, faculty, staff, events and other notable promotions for departments and programs within the college. · Work with other marketing coordinator liaisons to coordinate joint activities and share related information and best practices.
Work with the Office of Alumni Affairs to promote College of Business products to graduates of Lamar University.
Seek out recruitment opportunities with the directors and chairs of CoB programs and departments.
Ensure compliance with AACSB requirement on publication of school performance, including student achievement, enrollment and graduation rates.
Provides support in the creation of all PowerPoint presentations ensuring that all messaging is consistent and up to date.
Perform other duties as assigned
Key Competencies:
Strong written and verbal communication skills.
Must be able to communicate effectively with a variety of constituents of the college and university.
Ability to multitask and prioritize.
Be a proven self-starter with capacity to work both independently and collaboratively as part of a multi-talented team.
Capacity to think creatively and outside of the box with strong problem-solving skills.
Be a team player by providing quality service to all levels of personnel through a collaborative approach to work with a positive attitude.
Excellent Microsoft Office and Adobe Creative Suite skills.
Must be able to work occasional evenings and weekends.
Physical Requirements:
Works in an office environment for 6 to 8 hours
Work is normally performed in a typical interior work environment that does not subject the employee to any unpleasant elements.
Regularly use desktop and/or laptop computer.
Occasional lifting, pushing, climbing, and pulling may be required. Work environment involves minimal exposure to physical risks.
Occasionally lift 10-15 pounds
Job Conditions:
Office environment with controlled temperature. Moderate exposure to noise.
Who We Are:
Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.
Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.
Benefits:
Health, dental & vision insurance
Life insurance
State of Texas Retirement plans
Tuition covered at 100% for employees, spouses and/or eligible dependents.
Paid time off – vacation, sick, and holidays.
To see more information about the available benefits, please visit: Insurance – Lamar University (https://www.lamar.edu/faculty-staff/human-resources/insurance.html)
Minimum Qualifications
Bachelor’s degree in marketing, advertising, public relations, communication or related field.
Minimum one to two years of work experience in sales, marketing, communications, or related area.
EEO Statement
Lamar University is An Equal Opportunity Employer
Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
Preferred Qualifications
Two to three years of professional, full-time work experience related to marketing and communications involving client or student engagement.
Experience in higher education recruitment, admissions and/or marketing and communications.
Experience managing projects and working within time constraints.
Knowledge of Adobe CS Suite and HTML
Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Salary $37,330-$48,529
Work Hours
Application Information
Posting Date 08/12/2024
Close Date 11/12/2024
Open Until Filled No
Special Instructions
Posting Number 20112960
Position Title Marketing Coordinator
FTE 1.0
Position Type Staff
Department College of Business Dept
Position Summary Information
Job Summary/Basic Function
About This Role:
This position is responsible for developing, executing, and coordinating the strategic marketing initiatives aligned with the College of Business (CoB) and supporting other university marketing initiatives. This position will lead recruiting and marketing efforts for undergraduate and graduate programs within the College of Business including K-12 outreach and recruitment initiatives.
What You’ll Do – Position Responsibilities:
Serve as the marketing liaison and lead for recruiting activities and initiatives for the College of Business.
Take lead in coordinating College of Business special events and activities, such as Week of Welcome, Business Week, Guest Lecturers and Presenters, and Student/Faculty Awards and Scholarship events.
Take lead in promotion of all College of Business and Student Success programs and offerings, such as Passport events, 7 Habits events, and student organization events.
Serve as point person for all College of Business student organizations and the College of Business Student Advisory Council events.
Coordinate the promotion of College of Business advising campaigns and other scheduled student success events, as appropriate.
Work with the College of Business on branding and messaging strategies for undergraduate and graduate programs through targeted research while complying with overarching universities’ strategies.
Seek out and assist in coordinating recruitment activities with the directors and chairs of College of Business programs and departments. Specifically, University Fall and Spring open house events, College Recruiting Events, Summer Programs and Admitted Student Day Events.
Work closely with the Office of Admissions in recruiting prospective students interested in programs in the College, to include various outreach practices and work within the University CRM (Slate).
Together with the university’s marketing division, develop enrollment templates and procedures to promote programs and departments.
Coordinate and manage social media platforms presenting a cohesive presence for the university and College of Business
Perform the role of college web liaison by updating and maintaining College of Business website; providing training and support in the content management system for other users in the college.
Implement website changes in line with web accessibility and search engine optimization standards.
Communicate effectively with college subject matter experts to develop content for recruiting purposes.
Write and distribute news releases as necessary to highlight students, faculty, staff, events and other notable promotions for departments and programs within the college. · Work with other marketing coordinator liaisons to coordinate joint activities and share related information and best practices.
Work with the Office of Alumni Affairs to promote College of Business products to graduates of Lamar University.
Seek out recruitment opportunities with the directors and chairs of CoB programs and departments.
Ensure compliance with AACSB requirement on publication of school performance, including student achievement, enrollment and graduation rates.
Provides support in the creation of all PowerPoint presentations ensuring that all messaging is consistent and up to date.
Perform other duties as assigned
Key Competencies:
Strong written and verbal communication skills.
Must be able to communicate effectively with a variety of constituents of the college and university.
Ability to multitask and prioritize.
Be a proven self-starter with capacity to work both independently and collaboratively as part of a multi-talented team.
Capacity to think creatively and outside of the box with strong problem-solving skills.
Be a team player by providing quality service to all levels of personnel through a collaborative approach to work with a positive attitude.
Excellent Microsoft Office and Adobe Creative Suite skills.
Must be able to work occasional evenings and weekends.
Physical Requirements:
Works in an office environment for 6 to 8 hours
Work is normally performed in a typical interior work environment that does not subject the employee to any unpleasant elements.
Regularly use desktop and/or laptop computer.
Occasional lifting, pushing, climbing, and pulling may be required. Work environment involves minimal exposure to physical risks.
Occasionally lift 10-15 pounds
Job Conditions:
Office environment with controlled temperature. Moderate exposure to noise.
Who We Are:
Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.
Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.
Benefits:
Health, dental & vision insurance
Life insurance
State of Texas Retirement plans
Tuition covered at 100% for employees, spouses and/or eligible dependents.
Paid time off – vacation, sick, and holidays.
To see more information about the available benefits, please visit: Insurance – Lamar University (https://www.lamar.edu/faculty-staff/human-resources/insurance.html)
Minimum Qualifications
Bachelor’s degree in marketing, advertising, public relations, communication or related field.
Minimum one to two years of work experience in sales, marketing, communications, or related area.
EEO Statement
Lamar University is An Equal Opportunity Employer
Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
Preferred Qualifications
Two to three years of professional, full-time work experience related to marketing and communications involving client or student engagement.
Experience in higher education recruitment, admissions and/or marketing and communications.
Experience managing projects and working within time constraints.
Knowledge of Adobe CS Suite and HTML
Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Salary $37,330-$48,529
Work Hours
Application Information
Posting Date 08/12/2024
Close Date 11/12/2024
Open Until Filled No
Special Instructions