Consumer Marketing Manager

Job Description:As part of the Customer Marketing team, the Consumer Marketing Manager will be responsible for developing and executing marketing plans to retain and win back clients, as well as increase revenues through cross sell and referral programs. This position will focus on managing marketing programs in email, calling, referral, local, and direct mail channels for the Consumer Tax product line. Responsibilities include coordinating plan development, audience definition, creative development, approvals, quality assurance, and reporting. The Consumer Marketing Manager will collaborate with Senior Marketing Managers to ensure strategy execution and will identify and implement cross channel opportunities for integration and process consistency.Job Duties:Manage Customer Marketing program activities including development, production, delivery and analysisEnsure marketing campaigns align with strategy and track towards key KPIsRegularly report on performance to Senior Leadership and provide recommendations for enhancementsCollaborate and communicate with agency and internal teams to ensure successful executionEnsure projects are completed on time and within budgetary guidelinesDevelop program feasibility studies and provide ad-hoc program analysis/reportsPreferred Requirements:Familiarity with franchised, multi-unit retail servicesFinancial services and/or seasonal business experienceHands on experience with Salesforce Marketing Cloud (SFMC) or similar tool