Softeq
Director of Marketing
Softeq, Houston, Texas, United States, 77246
ABOUT SOFTEQEstablished in 1997, Softeq was built from the ground up to specialize in new product development and R&D, tackling the most difficult problems in the tech sphere. Now we've expanded to offer early-stage innovation and ideation plus digital transformation business consulting. Our superpower is to deliver all of this under one roof on a global scale. So let's get started and build a better future together.OUR VALUES:Softeq employees are guided by values - every day, in every decision and action. We crystallized what we believe into five core values:- Trust- Empathy- Collaboration- Commitment- InnovationSUMMARY OF POSITION:We're looking for a
Director of Marketing
to lead and oversee our marketing function who can provide thought leadership on all facets of marketing including content development, lead generation and social media. This position will report to our President and will be based in
Houston, Texas . This role is hybrid and offers the flexibility to work remotely and the office as required.JOB RESPONSIBILITIES:Develop and execute comprehensive marketing plans and strategies to promote Softeq.Develop a GTM strategy that supports revenue and pipeline growth targets.Forecast impact of marketing campaigns on revenue and pipeline targets.Lead a small team of marketing professionals, providing guidance and support to ensure the successful execution of marketing initiatives.Manage and coordinate project related or outsourced activities in partnership with external marketing agencies.Manage content strategy and execution calendar working with our Germany team to translate a cohesive Western European strategy.Manage brand and all expressions of the Softeq brand digital and print.Lead the execution of marketing programs from start to finish, uniting a cross-functional sales and marketing team, leveraging internal support, and driving collaboration.Oversee all marketing social media campaigns across channels and platforms.Lead content development to create compelling content, including articles, case studies, videos, social content etc.Contribute to the creation and management of content for the website, blog, social media, and other marketing channels.Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and KPIs.Measure and report on the performance of marketing campaigns, using data to refine strategies and improve results.Stay up-to-date with the latest marketing trends and technologies to keep Softeq at the forefront of the industry.QUALIFICATIONS:12+ years of experience in B2B marketing, with a focus in Technology or Services industry preferred.3+ years prior experience in a Marketing leadership role.Min. Bachelor's degree in Marketing, Communications or related field.Proficiency in marketing technology tools and platforms, including CRM, marketing automation, and analytics systems.Excellent communication skills with the confidence to provide expert professional marketing advice to senior leadership.Proven track record of developing and executing successful marketing campaigns.Strong project management skills, with the ability to manage multiple projects simultaneously.Experience in developing and implementing successful marketing strategies that align with the wider corporate goals of the business.Excellent interpersonal and customer service skills.Strong analytical and problem-solving skills to understand consumers and the wider market as well as to analyze and review marketing metrics and trends to identify opportunities and threatsAbility to develop strong relationships and work closely with marketing, sales and other departments and external multi-disciplinary teams.Ability to excel in a fast-paced, dynamic environment and adapt to changing priorities.Excellent organizational skills and attention to detailStrong analytical skills and expertise in data-driven decision-making.Demonstrated experience in managing marketing budgets and achieving ROI targets.Excellent communication, presentation, and interpersonal skills.Creative thinker with a passion for marketing and technology.Working understanding of account-based experiences and account-based marketing.LEADERSHIP CHARACTERISTICS:The ideal candidate will be comfortable in an environment that is open, direct, team oriented, results oriented and will specifically:Communicate frequently, truthfully, candidly, and openly with our President, CSO, Sales organization, and client liaisons.Be an effective listener.Has a growth mindset understanding that a person's capacities and talents can be improved over time.Be a servant leader that prioritizes the growth, well-being, and empowerment of employees.Demonstrate through action, a performance driven mentality, demanding accountability personally as well as from others.Be a consummate Professional: aggressive, accountable, and resourceful with a positive attitude and able to create opportunities through intelligence, influence and focus.Tools We Use:GoogleSuiteHubspotSeamlessLinkedIn Sales NavigatorEEO STATEMENT:Softeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. In addition to federal law requirements, Softeq complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
Director of Marketing
to lead and oversee our marketing function who can provide thought leadership on all facets of marketing including content development, lead generation and social media. This position will report to our President and will be based in
Houston, Texas . This role is hybrid and offers the flexibility to work remotely and the office as required.JOB RESPONSIBILITIES:Develop and execute comprehensive marketing plans and strategies to promote Softeq.Develop a GTM strategy that supports revenue and pipeline growth targets.Forecast impact of marketing campaigns on revenue and pipeline targets.Lead a small team of marketing professionals, providing guidance and support to ensure the successful execution of marketing initiatives.Manage and coordinate project related or outsourced activities in partnership with external marketing agencies.Manage content strategy and execution calendar working with our Germany team to translate a cohesive Western European strategy.Manage brand and all expressions of the Softeq brand digital and print.Lead the execution of marketing programs from start to finish, uniting a cross-functional sales and marketing team, leveraging internal support, and driving collaboration.Oversee all marketing social media campaigns across channels and platforms.Lead content development to create compelling content, including articles, case studies, videos, social content etc.Contribute to the creation and management of content for the website, blog, social media, and other marketing channels.Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and KPIs.Measure and report on the performance of marketing campaigns, using data to refine strategies and improve results.Stay up-to-date with the latest marketing trends and technologies to keep Softeq at the forefront of the industry.QUALIFICATIONS:12+ years of experience in B2B marketing, with a focus in Technology or Services industry preferred.3+ years prior experience in a Marketing leadership role.Min. Bachelor's degree in Marketing, Communications or related field.Proficiency in marketing technology tools and platforms, including CRM, marketing automation, and analytics systems.Excellent communication skills with the confidence to provide expert professional marketing advice to senior leadership.Proven track record of developing and executing successful marketing campaigns.Strong project management skills, with the ability to manage multiple projects simultaneously.Experience in developing and implementing successful marketing strategies that align with the wider corporate goals of the business.Excellent interpersonal and customer service skills.Strong analytical and problem-solving skills to understand consumers and the wider market as well as to analyze and review marketing metrics and trends to identify opportunities and threatsAbility to develop strong relationships and work closely with marketing, sales and other departments and external multi-disciplinary teams.Ability to excel in a fast-paced, dynamic environment and adapt to changing priorities.Excellent organizational skills and attention to detailStrong analytical skills and expertise in data-driven decision-making.Demonstrated experience in managing marketing budgets and achieving ROI targets.Excellent communication, presentation, and interpersonal skills.Creative thinker with a passion for marketing and technology.Working understanding of account-based experiences and account-based marketing.LEADERSHIP CHARACTERISTICS:The ideal candidate will be comfortable in an environment that is open, direct, team oriented, results oriented and will specifically:Communicate frequently, truthfully, candidly, and openly with our President, CSO, Sales organization, and client liaisons.Be an effective listener.Has a growth mindset understanding that a person's capacities and talents can be improved over time.Be a servant leader that prioritizes the growth, well-being, and empowerment of employees.Demonstrate through action, a performance driven mentality, demanding accountability personally as well as from others.Be a consummate Professional: aggressive, accountable, and resourceful with a positive attitude and able to create opportunities through intelligence, influence and focus.Tools We Use:GoogleSuiteHubspotSeamlessLinkedIn Sales NavigatorEEO STATEMENT:Softeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. In addition to federal law requirements, Softeq complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.