Manpower Group Inc.
Director of Marketing
Manpower Group Inc., Georgetown, Texas, United States, 78628
Position: Director of Marketing
Location: Georgetown, TX (in office 3 days per week, 2 days remote)
The Director of Marketing – Loyalty and Retention leads the planning, strategy, deployment, testing and execution of direct communication channels (including Email, SMS, App and 1:1 digital marketing) to drive Client loyalty, retention, frequency and win back. This position is data driven, committed to results and rapid execution of initiatives to drive business results.
Scope:
The Director of Marketing – Loyalty and Retention is responsible for the targeted 1:1 communications (in particular Email, SMS, App and targeted digital marketing) between the company and its Clients. Success in the position will entail someone who is a self-starter, hands-on practitioner, data and metric oriented and can balance many tasks and projects at once. They will have experience in a test and learn environment, performance reporting, and integrating with other marketing channels to drive Client retention and loyalty. The role will also oversee 2 marketing Team Members and agency partners who help us execute these efforts. This team also provides customer support to Team Leaders (franchisees) and their use of marketing emails. This position will drive Client frequency, retention and win backs while reducing lapsed and one and done Clients.
Key Criteria/Requirements:
Bachelor’s degree with directly relevant experience
Minimum 15+ years’ experience dedicated to CRM and Loyalty management with some of those years leading loyalty and retention teams, preferably in a B:C retail environment with large (millions) of Clients; experience with Salesforce Service Cloud and Marketing Cloud or equivalent platform is necessary
This role oversees daily marketing email, trigger emails and drip campaigns planning/sends while advancing testing, data ingestion, best practices and the customer lifecycle management
Data integration experience to personalize and customize communication and create transaction opportunities with Clients
Responsible for working with the creative team to deliver content that increases engagement, open rates, coupon redemptions and visits
Creation and management of a CRM roadmap to improve upon program performance and Salesforce utilization
Ability to work at a fast pace while maintaining strong attention to details
Project management skills and history of flawless execution
Highly analytical with the ability to look at data and develop insights and actionable communications strategies
Understanding of customer journey building
Understand and report on all KPIs weekly, monthly, quarterly, and daily as needed
Highly organized and excellent written and oral communicator; can explain complex subject matter to a broad audience
Ability to think strategically, execute quickly, and drive multiple objectives
Strong knowledge of email and SMS best practices and UX design principles
Familiarity with HTML, AMPscript, and web content management system
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
Minimum of 3 days at the Support Center and 2 days working remote
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.
Location: Georgetown, TX (in office 3 days per week, 2 days remote)
The Director of Marketing – Loyalty and Retention leads the planning, strategy, deployment, testing and execution of direct communication channels (including Email, SMS, App and 1:1 digital marketing) to drive Client loyalty, retention, frequency and win back. This position is data driven, committed to results and rapid execution of initiatives to drive business results.
Scope:
The Director of Marketing – Loyalty and Retention is responsible for the targeted 1:1 communications (in particular Email, SMS, App and targeted digital marketing) between the company and its Clients. Success in the position will entail someone who is a self-starter, hands-on practitioner, data and metric oriented and can balance many tasks and projects at once. They will have experience in a test and learn environment, performance reporting, and integrating with other marketing channels to drive Client retention and loyalty. The role will also oversee 2 marketing Team Members and agency partners who help us execute these efforts. This team also provides customer support to Team Leaders (franchisees) and their use of marketing emails. This position will drive Client frequency, retention and win backs while reducing lapsed and one and done Clients.
Key Criteria/Requirements:
Bachelor’s degree with directly relevant experience
Minimum 15+ years’ experience dedicated to CRM and Loyalty management with some of those years leading loyalty and retention teams, preferably in a B:C retail environment with large (millions) of Clients; experience with Salesforce Service Cloud and Marketing Cloud or equivalent platform is necessary
This role oversees daily marketing email, trigger emails and drip campaigns planning/sends while advancing testing, data ingestion, best practices and the customer lifecycle management
Data integration experience to personalize and customize communication and create transaction opportunities with Clients
Responsible for working with the creative team to deliver content that increases engagement, open rates, coupon redemptions and visits
Creation and management of a CRM roadmap to improve upon program performance and Salesforce utilization
Ability to work at a fast pace while maintaining strong attention to details
Project management skills and history of flawless execution
Highly analytical with the ability to look at data and develop insights and actionable communications strategies
Understanding of customer journey building
Understand and report on all KPIs weekly, monthly, quarterly, and daily as needed
Highly organized and excellent written and oral communicator; can explain complex subject matter to a broad audience
Ability to think strategically, execute quickly, and drive multiple objectives
Strong knowledge of email and SMS best practices and UX design principles
Familiarity with HTML, AMPscript, and web content management system
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
Minimum of 3 days at the Support Center and 2 days working remote
ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.