Experis
Director of Marketing
Experis, Georgetown, Texas, United States, 78628
Position: Director of MarketingLocation: Georgetown, TX (in office 3 days per week, 2 days remote)
The Director of Marketing - Loyalty and Retention leads the planning, strategy, deployment, testing and execution of direct communication channels (including Email, SMS, App and 1:1 digital marketing) to drive Client loyalty, retention, frequency and win back. This position is data driven, committed to results and rapid execution of initiatives to drive business results.
Scope:
The Director of Marketing - Loyalty and Retention is responsible for the targeted 1:1 communications (in particular Email, SMS, App and targeted digital marketing) between the company and its Clients. Success in the position will entail someone who is a self-starter, hands-on practitioner, data and metric oriented and can balance many tasks and projects at once. They will have experience in a test and learn environment, performance reporting, and integrating with other marketing channels to drive Client retention and loyalty. The role will also oversee 2 marketing Team Members and agency partners who help us execute these efforts. This team also provides customer support to Team Leaders (franchisees) and their use of marketing emails. This position will drive Client frequency, retention and win backs while reducing lapsed and one and done Clients.
Key Criteria/Requirements:
Bachelor's degree with directly relevant experienceMinimum 15+ years' experience dedicated to CRM and Loyalty management with some of those years leading loyalty and retention teams, preferably in a B:C retail environment with large (millions) of Clients; experience with Salesforce Service Cloud and Marketing Cloud or equivalent platform is necessaryThis role oversees daily marketing email, trigger emails and drip campaigns planning/sends while advancing testing, data ingestion, best practices and the customer lifecycle managementData integration experience to personalize and customize communication and create transaction opportunities with ClientsResponsible for working with the creative team to deliver content that increases engagement, open rates, coupon redemptions and visitsCreation and management of a CRM roadmap to improve upon program performance and Salesforce utilizationAbility to work at a fast pace while maintaining strong attention to detailsProject management skills and history of flawless executionHighly analytical with the ability to look at data and develop insights and actionable communications strategiesUnderstanding of customer journey buildingUnderstand and report on all KPIs weekly, monthly, quarterly, and daily as neededHighly organized and excellent written and oral communicator; can explain complex subject matter to a broad audienceAbility to think strategically, execute quickly, and drive multiple objectivesStrong knowledge of email and SMS best practices and UX design principlesFamiliarity with HTML, AMPscript, and web content management systemProlonged periods of sitting at a desk and working on a computerMust be able to lift up to 15 pounds at timesMinimum of 3 days at the Support Center and 2 days working remote
The Director of Marketing - Loyalty and Retention leads the planning, strategy, deployment, testing and execution of direct communication channels (including Email, SMS, App and 1:1 digital marketing) to drive Client loyalty, retention, frequency and win back. This position is data driven, committed to results and rapid execution of initiatives to drive business results.
Scope:
The Director of Marketing - Loyalty and Retention is responsible for the targeted 1:1 communications (in particular Email, SMS, App and targeted digital marketing) between the company and its Clients. Success in the position will entail someone who is a self-starter, hands-on practitioner, data and metric oriented and can balance many tasks and projects at once. They will have experience in a test and learn environment, performance reporting, and integrating with other marketing channels to drive Client retention and loyalty. The role will also oversee 2 marketing Team Members and agency partners who help us execute these efforts. This team also provides customer support to Team Leaders (franchisees) and their use of marketing emails. This position will drive Client frequency, retention and win backs while reducing lapsed and one and done Clients.
Key Criteria/Requirements:
Bachelor's degree with directly relevant experienceMinimum 15+ years' experience dedicated to CRM and Loyalty management with some of those years leading loyalty and retention teams, preferably in a B:C retail environment with large (millions) of Clients; experience with Salesforce Service Cloud and Marketing Cloud or equivalent platform is necessaryThis role oversees daily marketing email, trigger emails and drip campaigns planning/sends while advancing testing, data ingestion, best practices and the customer lifecycle managementData integration experience to personalize and customize communication and create transaction opportunities with ClientsResponsible for working with the creative team to deliver content that increases engagement, open rates, coupon redemptions and visitsCreation and management of a CRM roadmap to improve upon program performance and Salesforce utilizationAbility to work at a fast pace while maintaining strong attention to detailsProject management skills and history of flawless executionHighly analytical with the ability to look at data and develop insights and actionable communications strategiesUnderstanding of customer journey buildingUnderstand and report on all KPIs weekly, monthly, quarterly, and daily as neededHighly organized and excellent written and oral communicator; can explain complex subject matter to a broad audienceAbility to think strategically, execute quickly, and drive multiple objectivesStrong knowledge of email and SMS best practices and UX design principlesFamiliarity with HTML, AMPscript, and web content management systemProlonged periods of sitting at a desk and working on a computerMust be able to lift up to 15 pounds at timesMinimum of 3 days at the Support Center and 2 days working remote