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TireTutor, Inc.

Head of Growth Marketing

TireTutor, Inc., Boston, Massachusetts, us, 02298


TireTutor is looking for a Growth Marketing expert to lead Marketing Automation, Lead Gen strategies, MQL/SQL conversions, B2B Marketing, Email Campaign Funnel, Product Marketing & Business Insights.Description

Job Title: Head of Growth MarketingJob Type: Full-timeSalary: US $120,000 - 140,000 + equity

(Note: Salary and benefits vary by location.)Skills:

Marketing Automation, Lead Gen strategies, MQL/SQL conversions, B2B Marketing, Email Campaign Funnel, Product Marketing & Business Insights.TireTutor is looking for a Head of Growth Marketing to add to our team! Work with founders that understand the auto industry needs, know how to prioritize and how to deliver value to the customers. Join a team of easy-going people that appreciate each other's contributions and celebrate success.About TireTutorTireTutor is an early-stage startup that has recently closed funding to revolutionize the $178 billion Auto and Tire Service industry. At TireTutor, our mission is to make tire buying easy. We are the first all-in-one SaaS B2B2C application that empowers independent shops and wholesalers to deliver world-class customer experience. As we continue to expand and innovate, we seek passionate and driven individuals to join our team.About the JobAs the Head of Growth Marketing, you will play a pivotal role in shaping TireTutor’s marketing strategy and driving growth in the B2B space. We’re seeking a seasoned marketing professional who can lead our growth efforts, define GTM strategy, drive inbound leads, and execute effective campaigns. If you’re passionate about SaaS, have a deep understanding of B2B marketing, and thrive in a dynamic, fast-paced environment, this role is for you.This is a startup environment that is both challenging and exciting, so we’re looking for someone who is self-motivated, a team player, ready to pivot at any moment and has the passion to help build an “industry changing” suite of products to help revolutionize the tire/repair shop vertical.Although the position is fully remote, we are looking for someone in the Boston metro area who can commute to Boston 1-2x/month for team strategy meetings.ResponsibilitiesLeverage your marketing strategy expertise to drive inbound leads and customer acquisition in the independent tire and automotive service industry.Utilize marketing analytics tools to measure performance, track KPIs, and identify areas for improvement.Create automations and integrations within CRM systems to enhance sales enablement.Collaborate with product team to develop and execute PLG strategy.Understand the unique needs of tire dealers, distributors, and service centers, and create targeted messaging.Develop and execute email nurture campaigns to generate inbound leads, engage existing customers, and drive conversions.Leverage data-driven insights to improve MQL to SQL conversion rate, identifying sources of success.QualificationsMinimum of 10 years in marketing roles, with a focus on B2B marketing and SaaS.Strong understanding of MQL/SQL/PQL conversion funnel strategies.Proficient in marketing analytics, lead gen tactics, and customer acquisition strategies.Familiarity with email marketing platforms and automation.Proven ability to lead and collaborate with cross-functional teams.Strong strategic mindset with the ability to translate business objectives into effective marketing initiatives.Enthusiasm for technology, data-driven decision-making, and driving results.Ability to work in a fast-paced startup environment.Equity stake in the company.If you’re ready to make an impact on independent businesses around the nation, join us at TireTutor and be part of our exciting journey! Apply now or reach out to our team for more information.Please note:TireTutor, Inc., is an equal-opportunity employer that values diversity and inclusion. We are committed to creating a supportive and inclusive environment for all employees. We do not inquire about criminal backgrounds as part of our recruitment process. This role is eligible for equity.If you are passionate about creating exceptional user experiences and driving innovation in the automotive industry, we invite you to join our team. Help us revolutionize automotive repair technology and shape the industry's future!

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