Fiserv
SVP, Head of Media and Digital
Fiserv, Columbia, Maryland, United States, 21046
You deserve to do what you love, and love what you do – a career that works as hard for you as you do. At Fiserv, we are more than 40,000 #FiservProud innovators delivering superior value for our clients through leading technology, targeted innovation and excellence in everything we do. You have choices – if you strive to be a part of a team driven to create with purpose, now is your chance to Find your Forward with Fiserv.
Please ensure you read the below overview and requirements for this employment opportunity completely.Requisition ID:
R-10337716
Date posted:
08/01/2024
End Date:
08/26/2024
City:
Alpharetta
State/Region:
Georgia
Country:
United States
Location Type:
OnsiteJob Title:
SVP, Head of Media and DigitalWhat does a successful SVP, Head of Media and Digital do at Fiserv?The SVP, Head of Media and Digital will be responsible for overseeing all media campaigns, setting and managing budgets, analyzing data and ensuring the brand's message reaches the right audience. You will be responsible for developing and executing effective media strategies to drive brand awareness, increase consumer engagement, and ultimately achieve business goals. You will also be responsible for SEO, lead generation and .com across Fiserv – as well as unlocking our partners' platforms as a ‘media channel’ for Fiserv.What you will do:You will work closely with various internal Marketing, COE teams, as well as external agency partners, to ensure the successful implementation of media campaigns.Research and analysis to understand media consumption habits and market trends to inform media planning decisions. Stay up to date with industry and emerging trends, platforms, and strategies to recommend and implement new opportunities to expand reach.Collaborate with internal teams to define campaign objectives, messaging and creative assets to ensure effective communication and brand consistency.Manage relationships with media vendors, negotiate contracts, and evaluate media proposals to ensure optimal placements and cost efficiencies.Oversee media buying process, including the selection and negotiation of media channels, placements, and ad formats to maximize campaign reach and impact.Monitor and analyze media performance metrics, such as impressions, reach, frequency, click-through rates, and conversion rates, to optimize media campaigns and achieve desired outcomes.Manage and allocate media budgets effectively, ensuring accuracy and timely financial reporting and adherence to budgetary constraints.Lead and mentor a team of media professionals, providing guidance, coaching, and development opportunities to foster their growth and maximize their performance.What you will need to have:Bachelor’s degree in marketing, business, or a related field12+ years’ experience leading media and digital strategies5+ years’ experience managing a direct and matrix teamB2C marketing experience30% travel requiredThis role is onsite only Monday - FridayWhat would be great to have:MBA or master’s degreePR or Media Agency experienceThis role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Maryland, New York, Nevada, Rhode Island or Washington.What you should know about us:Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune magazine's "World's Most Admired Companies" for 9 of the last 10 years, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to innovation and excellence.Our commitment to Diversity and Inclusion:Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Please ensure you read the below overview and requirements for this employment opportunity completely.Requisition ID:
R-10337716
Date posted:
08/01/2024
End Date:
08/26/2024
City:
Alpharetta
State/Region:
Georgia
Country:
United States
Location Type:
OnsiteJob Title:
SVP, Head of Media and DigitalWhat does a successful SVP, Head of Media and Digital do at Fiserv?The SVP, Head of Media and Digital will be responsible for overseeing all media campaigns, setting and managing budgets, analyzing data and ensuring the brand's message reaches the right audience. You will be responsible for developing and executing effective media strategies to drive brand awareness, increase consumer engagement, and ultimately achieve business goals. You will also be responsible for SEO, lead generation and .com across Fiserv – as well as unlocking our partners' platforms as a ‘media channel’ for Fiserv.What you will do:You will work closely with various internal Marketing, COE teams, as well as external agency partners, to ensure the successful implementation of media campaigns.Research and analysis to understand media consumption habits and market trends to inform media planning decisions. Stay up to date with industry and emerging trends, platforms, and strategies to recommend and implement new opportunities to expand reach.Collaborate with internal teams to define campaign objectives, messaging and creative assets to ensure effective communication and brand consistency.Manage relationships with media vendors, negotiate contracts, and evaluate media proposals to ensure optimal placements and cost efficiencies.Oversee media buying process, including the selection and negotiation of media channels, placements, and ad formats to maximize campaign reach and impact.Monitor and analyze media performance metrics, such as impressions, reach, frequency, click-through rates, and conversion rates, to optimize media campaigns and achieve desired outcomes.Manage and allocate media budgets effectively, ensuring accuracy and timely financial reporting and adherence to budgetary constraints.Lead and mentor a team of media professionals, providing guidance, coaching, and development opportunities to foster their growth and maximize their performance.What you will need to have:Bachelor’s degree in marketing, business, or a related field12+ years’ experience leading media and digital strategies5+ years’ experience managing a direct and matrix teamB2C marketing experience30% travel requiredThis role is onsite only Monday - FridayWhat would be great to have:MBA or master’s degreePR or Media Agency experienceThis role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Maryland, New York, Nevada, Rhode Island or Washington.What you should know about us:Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune magazine's "World's Most Admired Companies" for 9 of the last 10 years, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to innovation and excellence.Our commitment to Diversity and Inclusion:Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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