Akraya
Marketing Manager IV:
Akraya, Mountain View, California, us, 94039
Primary Skills: GTM, Storytelling, Analytical, Cross-functional, Strategic Execution, Data-DrivenDuration: 12 Months (Possible Extension)Contract Type: W2 OnlyLocation – Mountain View, CAPay Rate: $90-$95 Per HourGrow Your Skills by Working with Industry Leaders”JOB RESPONSIBILITIES:
Be a GTM marketer/ jack of all trades with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence.Be a champion of the voice of the B2B mid-market customer and supporting medium-large accountants through a learning agenda – developing deep empathy and understanding with their attitudes, needs and pain points. - Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer. - Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform across all channels, providing the customer insights, positioning, and content to drive demandDevelop launch and growth strategies with a focus on better together with other QBO and QBOA platforms/ services.Defining market sizing, project objectives, support needed. Lead marketing campaign, setting objectives and track campaign impact and analyze program results to report on ROI - Make go-forward recommendations and present and share learning and recommendations across the organization - Open to learning new systems and processes with the curiosity to ask questions to add to expertise
JOB REQUIREMENT:
7+ years professional experience in marketing driving go-to-market strategiesAbility to translate consumer insight and business strategies into great execution - Proven experience leading and influencing cross-functional teams to deliver amazing outcomes - Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levelsDemonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results - Track record of making principled, data-based business decisions balanced with experienced judgmentStrong project management skills, analytical skills and attention to detail - Strong organization navigational skills, including ability to lead and influence without direct authority - Ability to think about ambiguous or complex issues, leading to thoughtful recommendations - Experience with Mid Market customers or in existing AP solutions a plusEducation (if required) : BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus
ABOUT AKRAYAAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today!
Be a GTM marketer/ jack of all trades with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence.Be a champion of the voice of the B2B mid-market customer and supporting medium-large accountants through a learning agenda – developing deep empathy and understanding with their attitudes, needs and pain points. - Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer. - Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform across all channels, providing the customer insights, positioning, and content to drive demandDevelop launch and growth strategies with a focus on better together with other QBO and QBOA platforms/ services.Defining market sizing, project objectives, support needed. Lead marketing campaign, setting objectives and track campaign impact and analyze program results to report on ROI - Make go-forward recommendations and present and share learning and recommendations across the organization - Open to learning new systems and processes with the curiosity to ask questions to add to expertise
JOB REQUIREMENT:
7+ years professional experience in marketing driving go-to-market strategiesAbility to translate consumer insight and business strategies into great execution - Proven experience leading and influencing cross-functional teams to deliver amazing outcomes - Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levelsDemonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results - Track record of making principled, data-based business decisions balanced with experienced judgmentStrong project management skills, analytical skills and attention to detail - Strong organization navigational skills, including ability to lead and influence without direct authority - Ability to think about ambiguous or complex issues, leading to thoughtful recommendations - Experience with Mid Market customers or in existing AP solutions a plusEducation (if required) : BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus
ABOUT AKRAYAAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today!