Thesagegroup
Added - 11 hours ago Manager, Brand & Operations Audience Insights Marketing/Bra
Thesagegroup, San Francisco, California, United States, 94199
Manager, Brand & Operations Audience Insights
The following information provides an overview of the skills, qualities, and qualifications needed for this role.About the Team & the RoleThe Sage Group’s client, the largest food delivery service, is seeking a Brand & Operations Audience Insights Manager. Their mission is to grow and empower local economies by building intelligent, last-mile delivery technology for local cities, connecting people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & dashers).Although the Audience Insights team is a part of the Marketing structure, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects.As an Audience Insights Manager, you will be joining this growing team at a unique, exciting, and pivotal time. This role will work on a variety of projects across audiences, brand, and product, that informs decisions to better reach and meet the needs of our audiences. This role will be reporting to the Head of Brand Insights and part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others.You're excited about this opportunity because you will:Use creativity and technical expertise to execute the process needed for qualitative and quantitative research.Synthesize learnings to formulate compelling stories that stimulate decisions.Build and oversee vendor relationships.Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs.Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most.Contribute to the team’s cultivation of a company culture that can identify and act against insights.Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: Dasher, Consumer, & Merchant.We are excited about you because you:Are innately curious about people and want to understand what makes them tick.Thrive in fast-paced atmospheres with multiple priorities to tackle.Have effective communication skills that establish trust while defending the needs of the audience.Have excellent presentation skills that can engage business partners.Have exceptional organizational skills with the ability to establish necessary paths to get work completed.Are strategic and business-minded, continuously pushing for the “so-what” in data trends.… and have the following experiences:4+ years of experience in Marketing Research or Insights.An understanding of different types of research such as concept development, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques.Comfort with self-moderating 1-on-1 interviews.Creative and collaborative - you love working with a team and solving challenging problems.Expertise understanding of Qualtrics -or- extensive experience with programming surveys.Duration:
4+ MonthsLocation:
Remote, USCompensation:
$72/hr
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The following information provides an overview of the skills, qualities, and qualifications needed for this role.About the Team & the RoleThe Sage Group’s client, the largest food delivery service, is seeking a Brand & Operations Audience Insights Manager. Their mission is to grow and empower local economies by building intelligent, last-mile delivery technology for local cities, connecting people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & dashers).Although the Audience Insights team is a part of the Marketing structure, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects.As an Audience Insights Manager, you will be joining this growing team at a unique, exciting, and pivotal time. This role will work on a variety of projects across audiences, brand, and product, that informs decisions to better reach and meet the needs of our audiences. This role will be reporting to the Head of Brand Insights and part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others.You're excited about this opportunity because you will:Use creativity and technical expertise to execute the process needed for qualitative and quantitative research.Synthesize learnings to formulate compelling stories that stimulate decisions.Build and oversee vendor relationships.Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs.Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most.Contribute to the team’s cultivation of a company culture that can identify and act against insights.Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: Dasher, Consumer, & Merchant.We are excited about you because you:Are innately curious about people and want to understand what makes them tick.Thrive in fast-paced atmospheres with multiple priorities to tackle.Have effective communication skills that establish trust while defending the needs of the audience.Have excellent presentation skills that can engage business partners.Have exceptional organizational skills with the ability to establish necessary paths to get work completed.Are strategic and business-minded, continuously pushing for the “so-what” in data trends.… and have the following experiences:4+ years of experience in Marketing Research or Insights.An understanding of different types of research such as concept development, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques.Comfort with self-moderating 1-on-1 interviews.Creative and collaborative - you love working with a team and solving challenging problems.Expertise understanding of Qualtrics -or- extensive experience with programming surveys.Duration:
4+ MonthsLocation:
Remote, USCompensation:
$72/hr
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