Lennar Homes
Director of Marketing
Lennar Homes, Ocala, Florida, United States, 34470
We are LennarLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.Join a Company that Empowers you to Build your FutureThe Director of Marketing is responsible for the oversight and support of the Division marketing and communication strategies with a focus on efficiencies and strategy implementation.
The Director of Marketing will work closely with Division Leadership to ensure that marketing efforts are compliant, strategic and implemented as effectively as possible.A career with purpose.
A career built on making dreams come true.
A career built on building zero defect homes, cost management, and adherence to schedules.
Your Responsibilities on the TeamOversee the implementation and update Division's advertising, public relations and marketing strategy. Responsible for all mass and social media marketing including (Division) maintenance, corporate branding, and special events coordination.
Partner in the development and execution of Realtor involvement and outreach programs.
Support the strategy development of Division level events. Facilitate post-event analysis and drive change based on results.
Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations campaigns.
Ensure that community and Welcome Home Center signage is compliant with Lennar branding.
Work with the Director of Sales to manage and continuously develop the Divisions' Inventory Home Sales effort.
Implement the Divisions' In-Site presentations to assure on-time completion prior to new community openings.
Partner with sales associates in researching and implementing new opportunities to promote the division's communities, as well as fine-tune and improve existing digital campaigns
Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends.
Monitor and maintain all community presentations; ensuring all required materials are ordered and installed properly for models and standing inventory (Lennar signage and branding).
Model Merchandising - Ensure consistency in excellence work closely with model home decorators and Director of Sales on colors, layout of furniture in model homes.
Support the strategy and implementation of model home decorators and fitness providers to guide development of lifestyle facilities in communities where they will exist.
Conduct in-depth assessments of the performance of marketing campaigns, events and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to Division's management team to support business plan development, forecasting and future implementation.
Utilize assessment results to decrease marketing spend.
RequirementsBachelor's Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred.
Homebuilding and/or Commercial Real Estate experience preferred. Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.
Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations.
Intermediate or Expert level knowledge of Microsoft Office.
Experience with Google Analytics, Sprinklr required.
Valid driver's license and good driving record.
Valid auto insurance coverage.
Ability to prepare written documentation and complete contract negotiations.
Life at LennarAt Lennar, Everything's Included in our homes, and Everyone's Included on our team. Our Everyone's Included vision is to unleash the power of diversity within our workforce to drive innovation and sustainable growth.At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit to view our suite of benefits.Physical & Office/Site Presence Requirements:Some office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 50 pounds or less.
Finger dexterity is required to operate a computer keyboard and calculator.
Able to drive a vehicle.#CB #LI-CI1Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
The Director of Marketing will work closely with Division Leadership to ensure that marketing efforts are compliant, strategic and implemented as effectively as possible.A career with purpose.
A career built on making dreams come true.
A career built on building zero defect homes, cost management, and adherence to schedules.
Your Responsibilities on the TeamOversee the implementation and update Division's advertising, public relations and marketing strategy. Responsible for all mass and social media marketing including (Division) maintenance, corporate branding, and special events coordination.
Partner in the development and execution of Realtor involvement and outreach programs.
Support the strategy development of Division level events. Facilitate post-event analysis and drive change based on results.
Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations campaigns.
Ensure that community and Welcome Home Center signage is compliant with Lennar branding.
Work with the Director of Sales to manage and continuously develop the Divisions' Inventory Home Sales effort.
Implement the Divisions' In-Site presentations to assure on-time completion prior to new community openings.
Partner with sales associates in researching and implementing new opportunities to promote the division's communities, as well as fine-tune and improve existing digital campaigns
Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends.
Monitor and maintain all community presentations; ensuring all required materials are ordered and installed properly for models and standing inventory (Lennar signage and branding).
Model Merchandising - Ensure consistency in excellence work closely with model home decorators and Director of Sales on colors, layout of furniture in model homes.
Support the strategy and implementation of model home decorators and fitness providers to guide development of lifestyle facilities in communities where they will exist.
Conduct in-depth assessments of the performance of marketing campaigns, events and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to Division's management team to support business plan development, forecasting and future implementation.
Utilize assessment results to decrease marketing spend.
RequirementsBachelor's Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred.
Homebuilding and/or Commercial Real Estate experience preferred. Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.
Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations.
Intermediate or Expert level knowledge of Microsoft Office.
Experience with Google Analytics, Sprinklr required.
Valid driver's license and good driving record.
Valid auto insurance coverage.
Ability to prepare written documentation and complete contract negotiations.
Life at LennarAt Lennar, Everything's Included in our homes, and Everyone's Included on our team. Our Everyone's Included vision is to unleash the power of diversity within our workforce to drive innovation and sustainable growth.At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit to view our suite of benefits.Physical & Office/Site Presence Requirements:Some office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 50 pounds or less.
Finger dexterity is required to operate a computer keyboard and calculator.
Able to drive a vehicle.#CB #LI-CI1Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.