Digital Marketing Specialist

Develop, implement, and manage digital marketing campaigns across various channels (e.g., SEO, PPC, social media, email marketing).Create effective and impactful marketing content for digital marketing campaigns across various channels.Analyze and report on the performance of digital marketing campaigns, using data to drive continuous improvement.Conduct market research to identify trends and opportunities in the industry.Collaborate with cross-functional teams, including the web development team, to create engaging content and marketing materials.Optimize website content and user experience for SEO.Manage and grow their social media presence, ensuring consistent brand messaging.Stay current with the latest digital marketing trends and technologies.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.3+ years of experience in digital marketing.Strong understanding of digital marketing concepts and best practices.Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush).Experience with content management systems (e.g., WordPress).Experience writing effective marketing content for digital marketing campaigns across various channels.Excellent written and verbal communication skills.Ability to work independently and as part of a team in a hybrid work environment.Strong analytical skills and attention to detail.