Oxford University Press
Associate Marketing Manager, Digital Products
Oxford University Press, New York, New York, us, 10261
We are the world’s largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact.
More about OUP
Advancing Knowledge and Learning
ABOUT THE ROLE
OUP is a mission led organization delivering excellence in education around the globe through publishing. The Associate Marketing Manager, Digital Products is part of a small team within our larger Higher Education team. Working collaboratively, the role handles creation of different marketing assets including emails, text messages, and multimedia assets such as videos for trainings and webinars. The Associate Marketing Manager, Digital Products also includes brainstorming with members of the team and additional colleagues across the business. This role is perfect for someone with a writing background, knowledge of various audiences, is comfortable with technology, able to work in a fast paced environment, collaborative, and someone who has a curious mind and is comfortable asking questions. This role can be hybrid out of our Cary, NC or New York, NY offices or remote in the United States.
PRINCIPAL ACCOUNTABILITIES/KEY RESULT AREAS• Creates and delivers onboarding and product training guidance through written and video materials, webinars and FDOC support in order to drive usage and adoption of digital products and programs.• Creates and delivers marketing campaigns that drive usage at a digital product, program and institutional level in in order to drive usage and adoption of digital products and programs.• Collaborate with key Product teams on marketing launch plans of courseware products in order to support the growth of digital usage and revenue.• Analyses and shares data with key stakeholders in order that any targets not being met are identified and remedial action is planned.• Manages digital product websites and platforms as destination sites for both instructors and students, regularly measures engagement in order that targets are met.• Develops and implements customer engagement programs in order to create value and loyalty amongst customers and feedback on digital course solutions.• Develops the use of testimonials and case studies in order to provide use cases to enhance sales activity.
ABOUT YOU
Relevant work experience in marketing, communications, or publishing environments, ideally within the education space, EdTech, or SaaS companiesUnderstanding of key trends across the Higher Education landscape, digital solutions for the classroom, and core challenges for university instructorsBachelor’s degree or equivalent experiencePreferred tech experience:Adobe Creative SuiteVideo editing softwareContent Management SystemSalesforce and Marketing Cloud or other CRM and marketing automation platform
Excellent communication and interpersonal skillsCreative and not afraid to take chances or offer ideas while also continually pursuing more knowledge and staying up with the latest marketing industry trends and researchIntense attention to detail and sharp writing and/or storytelling skillsCollaborative and teamwork-oriented while being able to balance independence in a remote/hybrid work environmentAbility to take initiative and balance workload while coordinating projects across teams and departmentsProven ability to establish collaborative partnerships with internal stakeholdersHigh degree of literacy and presentation skills
BENEFITS
We care about work/life balance at OUP. We offer 15 days of vacation time that rises with service, 8 sick days, plus floating holidays, personal days, company holidays, and a 35-hour working week. We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role. We also have a great variety of active employee networks and societies.
We care for you and your dependents by offering health, dental, and vision insurance plans to our full-time employees. Each plan has multiple levels of coverage to fit your needs and has a high level of contribution made by OUP. In addition, we offer Employee Assistant Programs for all full-time employees, regardless of whether you elect in health insurance. We also offer life insurance and disability insurance.
We help make your money go further by providing a non-elective contribution on your behalf to your retirement plan of 7% of your salary and a matching contribution to the retirement plan of 50% on the first 6% of employee contributions on based earnings.
Position Location:
This role can be hybrid, based out of Cary, NC (2 times a week in office) or New York City, NY. The role can also be remote in the United States.
GJC Level:
I4 (for internal purposes only)
Salary:
$39,900-$57,000 dependent on skills and experience
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
More about OUP
Advancing Knowledge and Learning
ABOUT THE ROLE
OUP is a mission led organization delivering excellence in education around the globe through publishing. The Associate Marketing Manager, Digital Products is part of a small team within our larger Higher Education team. Working collaboratively, the role handles creation of different marketing assets including emails, text messages, and multimedia assets such as videos for trainings and webinars. The Associate Marketing Manager, Digital Products also includes brainstorming with members of the team and additional colleagues across the business. This role is perfect for someone with a writing background, knowledge of various audiences, is comfortable with technology, able to work in a fast paced environment, collaborative, and someone who has a curious mind and is comfortable asking questions. This role can be hybrid out of our Cary, NC or New York, NY offices or remote in the United States.
PRINCIPAL ACCOUNTABILITIES/KEY RESULT AREAS• Creates and delivers onboarding and product training guidance through written and video materials, webinars and FDOC support in order to drive usage and adoption of digital products and programs.• Creates and delivers marketing campaigns that drive usage at a digital product, program and institutional level in in order to drive usage and adoption of digital products and programs.• Collaborate with key Product teams on marketing launch plans of courseware products in order to support the growth of digital usage and revenue.• Analyses and shares data with key stakeholders in order that any targets not being met are identified and remedial action is planned.• Manages digital product websites and platforms as destination sites for both instructors and students, regularly measures engagement in order that targets are met.• Develops and implements customer engagement programs in order to create value and loyalty amongst customers and feedback on digital course solutions.• Develops the use of testimonials and case studies in order to provide use cases to enhance sales activity.
ABOUT YOU
Relevant work experience in marketing, communications, or publishing environments, ideally within the education space, EdTech, or SaaS companiesUnderstanding of key trends across the Higher Education landscape, digital solutions for the classroom, and core challenges for university instructorsBachelor’s degree or equivalent experiencePreferred tech experience:Adobe Creative SuiteVideo editing softwareContent Management SystemSalesforce and Marketing Cloud or other CRM and marketing automation platform
Excellent communication and interpersonal skillsCreative and not afraid to take chances or offer ideas while also continually pursuing more knowledge and staying up with the latest marketing industry trends and researchIntense attention to detail and sharp writing and/or storytelling skillsCollaborative and teamwork-oriented while being able to balance independence in a remote/hybrid work environmentAbility to take initiative and balance workload while coordinating projects across teams and departmentsProven ability to establish collaborative partnerships with internal stakeholdersHigh degree of literacy and presentation skills
BENEFITS
We care about work/life balance at OUP. We offer 15 days of vacation time that rises with service, 8 sick days, plus floating holidays, personal days, company holidays, and a 35-hour working week. We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role. We also have a great variety of active employee networks and societies.
We care for you and your dependents by offering health, dental, and vision insurance plans to our full-time employees. Each plan has multiple levels of coverage to fit your needs and has a high level of contribution made by OUP. In addition, we offer Employee Assistant Programs for all full-time employees, regardless of whether you elect in health insurance. We also offer life insurance and disability insurance.
We help make your money go further by providing a non-elective contribution on your behalf to your retirement plan of 7% of your salary and a matching contribution to the retirement plan of 50% on the first 6% of employee contributions on based earnings.
Position Location:
This role can be hybrid, based out of Cary, NC (2 times a week in office) or New York City, NY. The role can also be remote in the United States.
GJC Level:
I4 (for internal purposes only)
Salary:
$39,900-$57,000 dependent on skills and experience
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)