Intersport
Manager, Performance Marketing
Intersport, Chicago, Illinois, United States, 60290
BackgroundLocation: Chicago, IL (remote/303 E Wacker Dr., Suite 2200)
Please make sure you read the following details carefully before making any applications.Type: Full-time, permanent positionDivision: Agency ServicesReports to: Senior Developer and Software EngineerOverviewIntersport, a leader in sports, entertainment, and lifestyle marketing and media for over three decades, provides expertise in the areas of:Agency Services: brand consulting, creative, content production, digital, experiential marketing field marketing, hospitality, performance marketing, social media marketing, and sponsorship consultingProperties – owned-and-operated live sports and lifestyle events and media assets airing on broadcast and digital networksIntersport’s Agency Services offering provides a breadth of clients across numerous industries with a range of bespoke marketing capabilities. The Manager, Performance Marketing (Manager) will help set the strategic vision for, and adherence to, data-driven planning and decision-making to help clients maximize their marketing ROI and reach their business and brand objectives. The Manager should have experience in digital marketing analytics and the ability to make recommendations to optimize performance and campaign effectiveness, all communicated in measurable outcomes.ResponsibilitiesGeneralEmbody and reflect Intersport’s performance-based culture and commit him/herself and team to the highest standards for all agency workWork effectively with cross-functional teams to deliver planning and executional excellencePerformance Marketing StrategyDevelop and execute a comprehensive performance marketing strategy within business-to-business (B2B) and direct-to-consumer (DTC) industries (e.g. Food & Beverage, Agricultural, Trades, and Lifestyle)Business Leadership and PlanningGuide brainstorming and idea generation sessions with cross-functional teamsOversee vendor relationships, including contracts, negotiations and oversight of the deliverables and quality of workPaid AdvertisingManage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Paid Social, and Display) to nurture consumer purchase acquisition within the buying cycleConversion Rate Optimization (CRO)Lead CRO efforts to optimize landing pages, user funnels, and user experience to maximize conversion rates and improve customer acquisition efficiencyBudget ManagementOversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targetsAnalytics and ReportingUtilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goalsAct as the authority on client and campaign review debriefings and analyze and evaluate individual programs and tacticsOversee points-of-view for current and potential opportunities with Intersport’s Insights and Strategy teamWork with internal account team to adapt programming with brand, consumer, and in-market learningsTesting and ExperimentationImplement A/B testing and experimentation to identify opportunities for improvement and refine marketing strategiesCross-Functional CollaborationCollaborate with project management, creative, production and digital teams to ensure performance marketing efforts align with the overall client’s strategy and goalsMarket Research & ComplianceStay informed about industry trends, digital best practices and competitor activities to identify growth opportunities and potential threatsServe as a subject matter expert on market and related industry trends, emerging technology, and best practices, and proactively communicate insights and experiences with colleagues and clientsInfluencer and Partnership MarketingDevelop and manage influencer marketing programs and strategic brand partnerships to expand reach and drive performance marketing resultsManaging CRM Email CampaignsOversee all aspects of email nurture marketing campaigns within HubSpot or Sales Force Marketing cloud; develop email nurture workflows, triggers, database segmentation, scheduling, testing, deployment and performance monitoringTeam ManagementWork collaboratively with all members of integrated teamManage, train, and mentor the junior-level team member(s) with responsibility for goal setting, feedback, and constructive guidanceEnsure supporting team members produce quality work, including research and competitive analysisQualificationsMinimum four (4) years’ experience in a performance marketing role at an agency, brand, media company, or related organizationDemonstrable success in managing performance marketing initiatives across multiple programsStrong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CROStrong analytical skills with proficiency in marketing analytics tools and data-driven decision-making using performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation softwareThe ability to present persuasively to gain internal alignment and communicate effectively with senior-level clients and decision-makersAbility to manage several clients and oversee account team in the midst of multiple programs/projects concurrently in a fast-paced and high-intensity work environmentProven effectiveness in managing and mentoring junior team membersApplication of superior prioritization and time-management skillsAbility to work independently and as part of a teamProactive, team player with a strong work ethicExemplary written and oral communication skills with proficiency in PowerPoint, Word, ExcelAbility to travel for business as neededIntersport is an Equal Opportunity Employer.
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Please make sure you read the following details carefully before making any applications.Type: Full-time, permanent positionDivision: Agency ServicesReports to: Senior Developer and Software EngineerOverviewIntersport, a leader in sports, entertainment, and lifestyle marketing and media for over three decades, provides expertise in the areas of:Agency Services: brand consulting, creative, content production, digital, experiential marketing field marketing, hospitality, performance marketing, social media marketing, and sponsorship consultingProperties – owned-and-operated live sports and lifestyle events and media assets airing on broadcast and digital networksIntersport’s Agency Services offering provides a breadth of clients across numerous industries with a range of bespoke marketing capabilities. The Manager, Performance Marketing (Manager) will help set the strategic vision for, and adherence to, data-driven planning and decision-making to help clients maximize their marketing ROI and reach their business and brand objectives. The Manager should have experience in digital marketing analytics and the ability to make recommendations to optimize performance and campaign effectiveness, all communicated in measurable outcomes.ResponsibilitiesGeneralEmbody and reflect Intersport’s performance-based culture and commit him/herself and team to the highest standards for all agency workWork effectively with cross-functional teams to deliver planning and executional excellencePerformance Marketing StrategyDevelop and execute a comprehensive performance marketing strategy within business-to-business (B2B) and direct-to-consumer (DTC) industries (e.g. Food & Beverage, Agricultural, Trades, and Lifestyle)Business Leadership and PlanningGuide brainstorming and idea generation sessions with cross-functional teamsOversee vendor relationships, including contracts, negotiations and oversight of the deliverables and quality of workPaid AdvertisingManage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Paid Social, and Display) to nurture consumer purchase acquisition within the buying cycleConversion Rate Optimization (CRO)Lead CRO efforts to optimize landing pages, user funnels, and user experience to maximize conversion rates and improve customer acquisition efficiencyBudget ManagementOversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targetsAnalytics and ReportingUtilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goalsAct as the authority on client and campaign review debriefings and analyze and evaluate individual programs and tacticsOversee points-of-view for current and potential opportunities with Intersport’s Insights and Strategy teamWork with internal account team to adapt programming with brand, consumer, and in-market learningsTesting and ExperimentationImplement A/B testing and experimentation to identify opportunities for improvement and refine marketing strategiesCross-Functional CollaborationCollaborate with project management, creative, production and digital teams to ensure performance marketing efforts align with the overall client’s strategy and goalsMarket Research & ComplianceStay informed about industry trends, digital best practices and competitor activities to identify growth opportunities and potential threatsServe as a subject matter expert on market and related industry trends, emerging technology, and best practices, and proactively communicate insights and experiences with colleagues and clientsInfluencer and Partnership MarketingDevelop and manage influencer marketing programs and strategic brand partnerships to expand reach and drive performance marketing resultsManaging CRM Email CampaignsOversee all aspects of email nurture marketing campaigns within HubSpot or Sales Force Marketing cloud; develop email nurture workflows, triggers, database segmentation, scheduling, testing, deployment and performance monitoringTeam ManagementWork collaboratively with all members of integrated teamManage, train, and mentor the junior-level team member(s) with responsibility for goal setting, feedback, and constructive guidanceEnsure supporting team members produce quality work, including research and competitive analysisQualificationsMinimum four (4) years’ experience in a performance marketing role at an agency, brand, media company, or related organizationDemonstrable success in managing performance marketing initiatives across multiple programsStrong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CROStrong analytical skills with proficiency in marketing analytics tools and data-driven decision-making using performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation softwareThe ability to present persuasively to gain internal alignment and communicate effectively with senior-level clients and decision-makersAbility to manage several clients and oversee account team in the midst of multiple programs/projects concurrently in a fast-paced and high-intensity work environmentProven effectiveness in managing and mentoring junior team membersApplication of superior prioritization and time-management skillsAbility to work independently and as part of a teamProactive, team player with a strong work ethicExemplary written and oral communication skills with proficiency in PowerPoint, Word, ExcelAbility to travel for business as neededIntersport is an Equal Opportunity Employer.
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