SoundCloud
Senior Specialist (Programmatic) - Growth Marketing
SoundCloud, New York, New York, us, 10261
SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.
Are you a Music-Loving Data Wizard?
We're looking for a super-powered number cruncher who can rock the world of performance media. You'll be the maestro of our marketing campaigns, juggling budgets, boosting clicks, turning casual listeners into raving fans, and turning infrequent uploaders into the next ascending star. Got a knack for finding hidden treasures in data? Love the thrill of the chase for the perfect ad? And can you keep your cool when things get crazy? If you're a music lover passionate about performance, this job is your concert ticket to success!
Key Responsibilities:
Collaborate with cross-functional teams (design, content, analytics) to ensure campaign alignment with overall marketing objectivesSupport relationships with external vendors, agencies, and media partners to optimize campaign execution and drive business resultsPossesses the ability to export and analyze performance data for audience and creative insights. Experience with Looker, BigQuery, or Power BI is a plusStay up to date with industry trends, emerging technologies, and best practices in performance marketing to proactively identify new opportunities and innovative strategiesManage the day-to-day execution of campaigns across a variety of channels including Google Ad Tech, app stores, and social media with minimal supportMonitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other key performance indicators (KPIs)Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active campaignsImplement A/B testing methodologies to continuously improve campaign performance and optimize landing pages, ad copy, creative assets, and audience targetingTrack and report on marketing campaign performance, providing regular stakeholder insights and recommendationsExperience and Background:
3+ years of performance marketing experience, focusing on programmatic media buyingHands-on experience with ad trafficking, campaign optimization, and performance analysisProficient experience with Programmatic Advertising and Media BuyingWorking knowledge of Mobile Marketing models including attribution models and SKAN dataAbility to develop and implement optimization strategies based on data insightsA strong work ethic with agency experience is a plusCurious and open mind, self-learnerComfortable with ambiguityMust love music!The salary range for this role is $100,000-115,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!
Please note the indicated range is for US-based locations only.
About us:We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from homeWe are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone's voice, perspective and experience is respected and heardWe believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunitiesBenefits:Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resourcesRobust 401k programEmployee Stock Ownership PlanGenerous professional development allowanceInterested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster childrenVarious snacks, goodies, and 2 free lunches weekly when at the office
Diversity, Equity, and Inclusion at SoundCloud
SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what's next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.
At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.
Are you a Music-Loving Data Wizard?
We're looking for a super-powered number cruncher who can rock the world of performance media. You'll be the maestro of our marketing campaigns, juggling budgets, boosting clicks, turning casual listeners into raving fans, and turning infrequent uploaders into the next ascending star. Got a knack for finding hidden treasures in data? Love the thrill of the chase for the perfect ad? And can you keep your cool when things get crazy? If you're a music lover passionate about performance, this job is your concert ticket to success!
Key Responsibilities:
Collaborate with cross-functional teams (design, content, analytics) to ensure campaign alignment with overall marketing objectivesSupport relationships with external vendors, agencies, and media partners to optimize campaign execution and drive business resultsPossesses the ability to export and analyze performance data for audience and creative insights. Experience with Looker, BigQuery, or Power BI is a plusStay up to date with industry trends, emerging technologies, and best practices in performance marketing to proactively identify new opportunities and innovative strategiesManage the day-to-day execution of campaigns across a variety of channels including Google Ad Tech, app stores, and social media with minimal supportMonitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other key performance indicators (KPIs)Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active campaignsImplement A/B testing methodologies to continuously improve campaign performance and optimize landing pages, ad copy, creative assets, and audience targetingTrack and report on marketing campaign performance, providing regular stakeholder insights and recommendationsExperience and Background:
3+ years of performance marketing experience, focusing on programmatic media buyingHands-on experience with ad trafficking, campaign optimization, and performance analysisProficient experience with Programmatic Advertising and Media BuyingWorking knowledge of Mobile Marketing models including attribution models and SKAN dataAbility to develop and implement optimization strategies based on data insightsA strong work ethic with agency experience is a plusCurious and open mind, self-learnerComfortable with ambiguityMust love music!The salary range for this role is $100,000-115,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!
Please note the indicated range is for US-based locations only.
About us:We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from homeWe are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone's voice, perspective and experience is respected and heardWe believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunitiesBenefits:Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resourcesRobust 401k programEmployee Stock Ownership PlanGenerous professional development allowanceInterested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster childrenVarious snacks, goodies, and 2 free lunches weekly when at the office
Diversity, Equity, and Inclusion at SoundCloud
SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what's next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.
At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.