University System Of New Hampshire
Digital Marketing Coordinator, Graduate School
University System Of New Hampshire, Durham, New Hampshire, us, 03824
Position Details
SummaryOperating TitleDigital Marketing Coordinator, Graduate School
Long Classification TitleCommunication Information Specialist II
Campus LocationDurham
DepartmentUNH Communication and Public Affairs - AVP Administration
Summary of PositionThe Digital Marketing Coordinator is responsible for managing and technically implementing digital marketing and communications for the UNH Graduate School and Peter T Paul College of Business and Economics. This position will have the important role of presenting the outward facing brand of these two units.
Under the supervision of the Senior Integrated Marketing Director and with a reporting line to Paul College leadership (dean and associate dean), the Digital Marketing Coordinator partners with outside vendors to implement marketing campaigns consistently and effectively across all digital platforms including paid and organic efforts.
This position is also responsible for managing the graduate school website, Paul College graduate programs web pages, and social media to ensure all platforms' technology and content are up to date, organized, accessible, and presenting in a professional manner. The Digital Marketing Coordinator will partner with the graduate enrollment team to also assist with email marketing and data analysis.
Acceptable minimum level of educationBachelor's
Acceptable minimum years of experience2 years
Additional Job Information
Posting NumberPS4808FY25
Other minimum qualificationsThis person must be a collaborative individual with the following skills:
Bachelor's degree in marketing, business, communications, or a related field.Strong understanding of website management and analysis, social media best practices, pay-per-click advertising tools and paid ad. campaign management software such as Google Ads, AdRoll, Facebook, LinkedIn, Instagram, and Google Analytics.
Additional Preferred Qualifications
Familiarity with Salesforce/TargetX, Drupal, SEO, SEM
Strong communication (written & verbal), organizational and time management skillsPrior experience in higher education or a marketing agency
Salary InformationSalary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.
Quicklink for Postinghttps://jobs.usnh.edu/postings/62593
Percent Time Information (FTE)1.00
Grade18
EEO StatementThe University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.Institution InformationThe University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire's lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry. The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here:
https://www.unh.edu/hr/diversity-resource-guide
Posting DetailsPosting Date08/15/2024
Open Until FilledYes
Closing Date
Posting Open to Internal Candidates Only?No
Interested Internal Candidates Exist?No
Job CategorySalaried Staff (Exempt)
Appointment TypeRegular
If TERM position provide projected end date
Equipment/Instruments
Drivers License and Physical Requirements. Please check all items that apply.None applicable
Duties / Responsibilities
Job DutiesDuty/ResponsibilityDigital Marketing Campaign Coordination and Implementation
Coordination of creative asset development with client, project management and/or agencyCreation of digital marketing plans and suggested audience targeting.Evaluation of digital advertisement campaigns in a variety of platforms such as, AdRoll, Facebook, Google Ads, Instagram, LinkedIn
Duty/ResponsibilityTracking and Reporting
Utilize data to improve digital marketing, website, email and social media efforts and lead generation techniquesDevelop campaign reports highlighting digital marketing efficacyMonitor and track campaign budgets and spendStay up-to-date and inform fellow staff with the latest digital marketing changes and updates
Duty/ResponsibilityWebsite Management
Maintain website platform upgrades, maintenance requests, content creation, and image sourcing.Ensure website is ADA compliant.Publish news, alumni and student stories to UNH Today.Review SEO recommendations and implement changes as needed.Evaluate and enhance website effectiveness with GA4.Develop and optimize marketing landing pages.
Duty/ResponsibilitySocial Media
Design and write content for organic social media postsManage content calendar and collaborate across campus to incorporate posts promoting all colleges conferring graduate programsReview and evaluate social channel metrics in effort to build outreach and increase engagement through creative, timely and implementation of current social media trends.Stay abreast of trends in social media and higher education brand marketing
Duty/ResponsibilityEmail
Work with academic marketing directors to develop program specific email content that fits within graduate school email frameworkUpdate email templates with content (copy/photo) changesAssist graduate and Paul College enrollment teams with email reports, evaluation and campaign testing.
Duty/Responsibility
Other duties as assigned
Supplemental Questions
Required fields are indicated with an asterisk (*).
Documents Needed to Apply
Required DocumentsResume/VitaCover Letter
Optional Documents
SummaryOperating TitleDigital Marketing Coordinator, Graduate School
Long Classification TitleCommunication Information Specialist II
Campus LocationDurham
DepartmentUNH Communication and Public Affairs - AVP Administration
Summary of PositionThe Digital Marketing Coordinator is responsible for managing and technically implementing digital marketing and communications for the UNH Graduate School and Peter T Paul College of Business and Economics. This position will have the important role of presenting the outward facing brand of these two units.
Under the supervision of the Senior Integrated Marketing Director and with a reporting line to Paul College leadership (dean and associate dean), the Digital Marketing Coordinator partners with outside vendors to implement marketing campaigns consistently and effectively across all digital platforms including paid and organic efforts.
This position is also responsible for managing the graduate school website, Paul College graduate programs web pages, and social media to ensure all platforms' technology and content are up to date, organized, accessible, and presenting in a professional manner. The Digital Marketing Coordinator will partner with the graduate enrollment team to also assist with email marketing and data analysis.
Acceptable minimum level of educationBachelor's
Acceptable minimum years of experience2 years
Additional Job Information
Posting NumberPS4808FY25
Other minimum qualificationsThis person must be a collaborative individual with the following skills:
Bachelor's degree in marketing, business, communications, or a related field.Strong understanding of website management and analysis, social media best practices, pay-per-click advertising tools and paid ad. campaign management software such as Google Ads, AdRoll, Facebook, LinkedIn, Instagram, and Google Analytics.
Additional Preferred Qualifications
Familiarity with Salesforce/TargetX, Drupal, SEO, SEM
Strong communication (written & verbal), organizational and time management skillsPrior experience in higher education or a marketing agency
Salary InformationSalary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.
Quicklink for Postinghttps://jobs.usnh.edu/postings/62593
Percent Time Information (FTE)1.00
Grade18
EEO StatementThe University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.Institution InformationThe University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire's lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry. The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here:
https://www.unh.edu/hr/diversity-resource-guide
Posting DetailsPosting Date08/15/2024
Open Until FilledYes
Closing Date
Posting Open to Internal Candidates Only?No
Interested Internal Candidates Exist?No
Job CategorySalaried Staff (Exempt)
Appointment TypeRegular
If TERM position provide projected end date
Equipment/Instruments
Drivers License and Physical Requirements. Please check all items that apply.None applicable
Duties / Responsibilities
Job DutiesDuty/ResponsibilityDigital Marketing Campaign Coordination and Implementation
Coordination of creative asset development with client, project management and/or agencyCreation of digital marketing plans and suggested audience targeting.Evaluation of digital advertisement campaigns in a variety of platforms such as, AdRoll, Facebook, Google Ads, Instagram, LinkedIn
Duty/ResponsibilityTracking and Reporting
Utilize data to improve digital marketing, website, email and social media efforts and lead generation techniquesDevelop campaign reports highlighting digital marketing efficacyMonitor and track campaign budgets and spendStay up-to-date and inform fellow staff with the latest digital marketing changes and updates
Duty/ResponsibilityWebsite Management
Maintain website platform upgrades, maintenance requests, content creation, and image sourcing.Ensure website is ADA compliant.Publish news, alumni and student stories to UNH Today.Review SEO recommendations and implement changes as needed.Evaluate and enhance website effectiveness with GA4.Develop and optimize marketing landing pages.
Duty/ResponsibilitySocial Media
Design and write content for organic social media postsManage content calendar and collaborate across campus to incorporate posts promoting all colleges conferring graduate programsReview and evaluate social channel metrics in effort to build outreach and increase engagement through creative, timely and implementation of current social media trends.Stay abreast of trends in social media and higher education brand marketing
Duty/ResponsibilityEmail
Work with academic marketing directors to develop program specific email content that fits within graduate school email frameworkUpdate email templates with content (copy/photo) changesAssist graduate and Paul College enrollment teams with email reports, evaluation and campaign testing.
Duty/Responsibility
Other duties as assigned
Supplemental Questions
Required fields are indicated with an asterisk (*).
Documents Needed to Apply
Required DocumentsResume/VitaCover Letter
Optional Documents