LiveOps
Director, Marketing
LiveOps, Scottsdale, Arizona, us, 85261
The Marketing Director directs and oversees the marketing operations for the organization, supporting the business development team in B2B lead generation along with branding, website, and social media presence. This role involves developing and implementing strategic marketing plans and campaigns to drive demand, generate revenue, and achieve profitability goals. The Marketing Director will assess current and potential markets, develop targeted positioning, branding, and messaging, and track performance against expectations to refine strategies as needed.
The
Purpose
of Your Role
The purpose of the Marketing Director role is to lead the marketing function, ensuring alignment with business development objectives, enhancing the organization's brand presence, and driving effective lead generation strategies. This role will contribute to strategic planning, establish departmental policies, and oversee the execution of marketing initiatives that support the organization's growth and profitability.
The
Qualifications
We’re Looking For
Bachelor's degree in Marketing, Business, or a related field.Minimum of 10 years of experience in marketing, with at least 5 years in a management role.Extensive experience with B2B lead generation, branding, and digital marketing.Proven track record of developing and implementing successful marketing strategies.Strong leadership and team management skills.Excellent oral and written communication skills.Analytical thinking and planning skills.Ability to foster teamwork and collaborate effectively with cross-functional teams.Creative and innovative mindset.Ability to multi-task and prioritize in a fast-paced environment.The
Competencies
You Bring
Business Acumen*Customer focus*Conceptual Thinking*Data Gathering & Analysis*Management
The
Value
You Deliver
Develop and implement comprehensive marketing strategies and programs to support business development and revenue generation.Work closely with the Business Development Team to adjust priorities and aid in their field work to generate new business.Assess current and potential markets to identify opportunities for growth and develop targeted positioning, branding, and messaging.Oversee the production of marketing materials, including print, online, and social media content, ensuring consistency and alignment with brand guidelines.Establish metrics to define campaign performance and conduct ROI analysis to refine and optimize marketing efforts.Lead and direct the work of the marketing team, including hiring, performance management, and professional development.Collaborate with senior management to contribute to strategic planning, direction, and goal setting for the marketing function.Essential
Job Functions
Essential functions are the fundamental, crucial job duties that an employee must be able to perform, with or without reasonable accommodation.
Ability to sit or stand at a desk for extended periods of time while working on a computer.Available for virtual meetings in a non-distracted environment.Ability to work independently and meet deadlines.Develop and implement marketing strategies that align with business development goals and drive B2B lead generation.Assess current and potential markets to identify growth opportunities and develop targeted positioning and messaging.Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media.Establish and monitor metrics to evaluate campaign performance and adjust strategies based on ROI analysis.Lead and manage the marketing team, providing guidance, support, and professional development opportunities.Work closely with senior management and cross-functional teams to ensure marketing efforts are aligned with organizational objectives and contribute to overall business success.
About Liveops:
Liveops, a virtual contact center, offers scalable, on-demand experiences through the VirtualFlex platform for both planned and unplanned CX needs. This tech-enabled, data-powered platform inspires and motivates brand-certified agents to deliver better experiences and attracts entrepreneurial US-based professionals with life experience that helps them connect with customers. We're a people-powered business, working tirelessly on behalf of agents, clients, and employees to make life better.
Liveops exists to improve the lives of our agents, clients, and employees. As a Liveops employee, you’re part of a purpose-driven culture that values curiosity, collaboration, and results. We encourage diverse perspectives to create better outcomes, celebrate initiative, and build relationships based on trust and transparency. We offer outstanding benefits including insurance, 401k match and a flexible vacation plan.
Eligibility Requirements
Eligible States for Employment; Alabama, Arizona, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Michigan, Mississippi, Nebraska, New Jersey, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin.
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future.
Equal Opportunity Employer
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
The
Purpose
of Your Role
The purpose of the Marketing Director role is to lead the marketing function, ensuring alignment with business development objectives, enhancing the organization's brand presence, and driving effective lead generation strategies. This role will contribute to strategic planning, establish departmental policies, and oversee the execution of marketing initiatives that support the organization's growth and profitability.
The
Qualifications
We’re Looking For
Bachelor's degree in Marketing, Business, or a related field.Minimum of 10 years of experience in marketing, with at least 5 years in a management role.Extensive experience with B2B lead generation, branding, and digital marketing.Proven track record of developing and implementing successful marketing strategies.Strong leadership and team management skills.Excellent oral and written communication skills.Analytical thinking and planning skills.Ability to foster teamwork and collaborate effectively with cross-functional teams.Creative and innovative mindset.Ability to multi-task and prioritize in a fast-paced environment.The
Competencies
You Bring
Business Acumen*Customer focus*Conceptual Thinking*Data Gathering & Analysis*Management
The
Value
You Deliver
Develop and implement comprehensive marketing strategies and programs to support business development and revenue generation.Work closely with the Business Development Team to adjust priorities and aid in their field work to generate new business.Assess current and potential markets to identify opportunities for growth and develop targeted positioning, branding, and messaging.Oversee the production of marketing materials, including print, online, and social media content, ensuring consistency and alignment with brand guidelines.Establish metrics to define campaign performance and conduct ROI analysis to refine and optimize marketing efforts.Lead and direct the work of the marketing team, including hiring, performance management, and professional development.Collaborate with senior management to contribute to strategic planning, direction, and goal setting for the marketing function.Essential
Job Functions
Essential functions are the fundamental, crucial job duties that an employee must be able to perform, with or without reasonable accommodation.
Ability to sit or stand at a desk for extended periods of time while working on a computer.Available for virtual meetings in a non-distracted environment.Ability to work independently and meet deadlines.Develop and implement marketing strategies that align with business development goals and drive B2B lead generation.Assess current and potential markets to identify growth opportunities and develop targeted positioning and messaging.Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media.Establish and monitor metrics to evaluate campaign performance and adjust strategies based on ROI analysis.Lead and manage the marketing team, providing guidance, support, and professional development opportunities.Work closely with senior management and cross-functional teams to ensure marketing efforts are aligned with organizational objectives and contribute to overall business success.
About Liveops:
Liveops, a virtual contact center, offers scalable, on-demand experiences through the VirtualFlex platform for both planned and unplanned CX needs. This tech-enabled, data-powered platform inspires and motivates brand-certified agents to deliver better experiences and attracts entrepreneurial US-based professionals with life experience that helps them connect with customers. We're a people-powered business, working tirelessly on behalf of agents, clients, and employees to make life better.
Liveops exists to improve the lives of our agents, clients, and employees. As a Liveops employee, you’re part of a purpose-driven culture that values curiosity, collaboration, and results. We encourage diverse perspectives to create better outcomes, celebrate initiative, and build relationships based on trust and transparency. We offer outstanding benefits including insurance, 401k match and a flexible vacation plan.
Eligibility Requirements
Eligible States for Employment; Alabama, Arizona, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Michigan, Mississippi, Nebraska, New Jersey, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin.
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future.
Equal Opportunity Employer
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)