Stride
Product Marketing Manager
Stride, Virginia Beach, Virginia, us, 23450
Job Description
About your Role:
As a Product Marketing Manager, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Senior Director of Product Marketing, the Product Marketing Manager is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improving customer experiences, supporting the company's portfolio of programs. You will act as the strategic connective tissue between Marketing, Operations, and other key cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role will be to ensure that prospective and existing customers are fully aware of, understand, and achieve value in what we offer, thus supporting Stride's overall goals.
SUMMARY:
The Product Marketing Manager will be responsible for planning, executing, and supporting marketing campaigns to support Stride's innovative value drivers. This includes working with stakeholders across the company to set strategic campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels. You'll also measure the effectiveness and impact of these campaigns while contributing to an ongoing learning agenda through rigorous and agile testing. These businesses are Stride's strategic priorities, and thus you will have many opportunities to innovate and make an impact to the organization.
ESSENTIAL FUNCTIONS:Develop and implement comprehensive product marketing plans, including positioning, messaging, and go-to-market strategiesManage marketing campaigns with a focus on digital marketing including paid media, digital events, social media, email and search with the goal of customer acquisition and retentionWork with external agencies on crafting and running local, regional, and national marketing campaignsDevelop go-to-market plans by working across MarComm, Demand Generation, and Enrollment OpsWork with internal Creative / Dev Teams to create emails, landing pages, lead capture forms and reportingWork with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target customers.Collaborate with the school leadership and product team to understand product features, benefits, and competitive differentiators, and incorporate them into marketing strategies and materials.Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics.Monitor and analyze marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization.Develop A/B testing to optimize the product presentation to our target audienceServe as a credible subject matter expert with a working knowledge of areas of responsibilityForge strong relationships with internal teams and external organizationsEnsure thorough, timely and accurate stakeholder communicationsAssist with new product launches, including developing launch plans, coordinating cross-functional efforts, and creating launch materials, to ensure successful product introductions.Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education, product marketing, and digital marketing, and apply the knowledge to continuously improve our marketing strategies and tactics.This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.
MINIMUM REQUIRED QUALIFICATIONS
:
3-5 years of experience in marketing, specifically in product marketing OR brand managementEquivalent combination of education and experienceAbility to manage and juggle priorities on a daily basis and work independently with a strong bias for actionHighly organized, detail-oriented, meets deadlines consistentlyStrong growth mindset, able to take in feedback and demonstrate continued growthCertificates and Licenses : None required.
OTHER REQUIRED QUALIFICATIONS:
Strong strategic thinking, analytical thinking, problem-solving skillsExcellent presentation skills with ability to leverage technology effectivelyExcellent interpersonal and collaborative skills with ability to build strong working relationshipsAbility to work both independently and within a team-oriented environmentStrong project management and organizational skills with attention to detailExcellent written and oral communication skillsExperience setting and delivering against measurable marketing metricsHighly organized, detail-oriented, meets deadlines consistentlyAbility to prioritize effectively and manage competing priorities to deliver and drive resultsHigh level of quality and accountability for work productAbility to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)Ability to clear required background checkDESIRED QUALIFICATIONS
:
Product marketing or brand management experiencePromotions/events marketing experienceEd tech experienceWORK ENVIRONMENT
:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is a remote (i.e. at home) position
Compensation & Benefits:
Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
We anticipate the salary range to be $57,519.75 to $121,792.80. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Job TypeRegular
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
About your Role:
As a Product Marketing Manager, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Senior Director of Product Marketing, the Product Marketing Manager is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improving customer experiences, supporting the company's portfolio of programs. You will act as the strategic connective tissue between Marketing, Operations, and other key cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role will be to ensure that prospective and existing customers are fully aware of, understand, and achieve value in what we offer, thus supporting Stride's overall goals.
SUMMARY:
The Product Marketing Manager will be responsible for planning, executing, and supporting marketing campaigns to support Stride's innovative value drivers. This includes working with stakeholders across the company to set strategic campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels. You'll also measure the effectiveness and impact of these campaigns while contributing to an ongoing learning agenda through rigorous and agile testing. These businesses are Stride's strategic priorities, and thus you will have many opportunities to innovate and make an impact to the organization.
ESSENTIAL FUNCTIONS:Develop and implement comprehensive product marketing plans, including positioning, messaging, and go-to-market strategiesManage marketing campaigns with a focus on digital marketing including paid media, digital events, social media, email and search with the goal of customer acquisition and retentionWork with external agencies on crafting and running local, regional, and national marketing campaignsDevelop go-to-market plans by working across MarComm, Demand Generation, and Enrollment OpsWork with internal Creative / Dev Teams to create emails, landing pages, lead capture forms and reportingWork with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target customers.Collaborate with the school leadership and product team to understand product features, benefits, and competitive differentiators, and incorporate them into marketing strategies and materials.Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics.Monitor and analyze marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization.Develop A/B testing to optimize the product presentation to our target audienceServe as a credible subject matter expert with a working knowledge of areas of responsibilityForge strong relationships with internal teams and external organizationsEnsure thorough, timely and accurate stakeholder communicationsAssist with new product launches, including developing launch plans, coordinating cross-functional efforts, and creating launch materials, to ensure successful product introductions.Stay up-to-date with the latest trends, technologies, and best practices in online K-12 education, product marketing, and digital marketing, and apply the knowledge to continuously improve our marketing strategies and tactics.This position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.
MINIMUM REQUIRED QUALIFICATIONS
:
3-5 years of experience in marketing, specifically in product marketing OR brand managementEquivalent combination of education and experienceAbility to manage and juggle priorities on a daily basis and work independently with a strong bias for actionHighly organized, detail-oriented, meets deadlines consistentlyStrong growth mindset, able to take in feedback and demonstrate continued growthCertificates and Licenses : None required.
OTHER REQUIRED QUALIFICATIONS:
Strong strategic thinking, analytical thinking, problem-solving skillsExcellent presentation skills with ability to leverage technology effectivelyExcellent interpersonal and collaborative skills with ability to build strong working relationshipsAbility to work both independently and within a team-oriented environmentStrong project management and organizational skills with attention to detailExcellent written and oral communication skillsExperience setting and delivering against measurable marketing metricsHighly organized, detail-oriented, meets deadlines consistentlyAbility to prioritize effectively and manage competing priorities to deliver and drive resultsHigh level of quality and accountability for work productAbility to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)Ability to clear required background checkDESIRED QUALIFICATIONS
:
Product marketing or brand management experiencePromotions/events marketing experienceEd tech experienceWORK ENVIRONMENT
:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is a remote (i.e. at home) position
Compensation & Benefits:
Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
We anticipate the salary range to be $57,519.75 to $121,792.80. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Job TypeRegular
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)