St. Norbert College
Director of Marketing Communications
St. Norbert College, De Pere, Wisconsin, United States, 54115
St. Norbert College (SNC), a nationally-ranked, private, Catholic, liberal arts college is seeking a Director of Marketing Communications to lead a small, high-performing content marketing and event marketing team.
The Director will be responsible for developing and executing integrated marketing and communication strategies to drive enrollment, enhance fundraising efforts, and strengthen the institution's brand reputation. This role plays a critical part in developing the brand that will help ensure the college's success for the next 125 years.
A deep understanding of owned, paid, and earned media, along with the ability to manage content marketing, media relations, and crisis communications for both the institution and the President, is essential.
Reporting to the Chief marketing Officer (CMO), this role will cover a broad range of responsibilities, including crisis communications, policy communications, executive communications, campus updates, internal communications, and event marketing.
Supervision Exercised Over:
Marketing Communications Manager - EnrollmentMarketing Communications Manager - AdvancementMarketing Communications Manager - InstitutionalRequired Minimum Qualifications
Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.Minimum of 7 years of experience in marketing communications, with a strong emphasis on content marketing and media relations.Proven track record of developing and executing successful marketing campaigns that drive results.Demonstrated experience working in and fostering a diverse campus environment or commitment to do so as an employee of St. Norbert College.Exceptional leadership and team management skills.Excellent written and verbal communication skills, with the ability to craft compelling narratives and deliver impactful presentations.Experience in higher education is beneficial, but a diverse background with experience in other sectors is highly valued.Deep understanding of digital marketing, social media, SEO, and analytics.Experience with demand generation funnels and data-driven marketing strategies.Ability to manage multiple projects simultaneously and meet tight deadlines.Experience working with CRM systems and marketing automation tools.Strong analytical skills and the ability to interpret data to inform marketing strategies.Creative thinker with the ability to generate innovative ideas and solutions.Local, regional and national media relations.Crisis communications and crisis protocolsHigh level of attention to detail and commitment to quality.
The College may consider any equivalent amount of credentials, licensures, training, or experience that provides the necessary knowledge, skills, and abilities to perform the duties and responsibilities of this job.
Benefits package:
The College offers an outstanding benefits package including health, dental, vision and life insurance; retirement plan; paid time-off and tuition waiver. For more information, please visit: https://www.snc.edu/hr/workinghere.html.
Application instructions:
Applications received by August 30th will be ensured full consideration. However, applications will continue to be accepted until the position has been filled. Please submit a cover letter and resume with your application.
St. Norbert College (SNC), a Catholic, Norbertine and Liberal Arts College provides an educational environment that fosters intellectual, spiritual and personal development. As the only Norbertine institution of higher learning in the world, our roots, traditions, and commitments create a unique and enriching educational experience for our students.
At SNC, our commitment to communio - the Norbertine ideal of a community united as one - is grounded in the principles of dignity, truth and justice. Consistent with these principles, St. Norbert is proud to provide equal employment opportunities to all employees and applicants for employment.
We seek those who will embrace our mission and commitment to building a vibrant, diverse and spiritually engaged community (https://www.snc.edu/mission/gettingtoknow.html).
Exempt
Scheduled Weekly Hours:40
The duties and responsibilities listed in this job description are intended to describe the general nature and level of work that may be performed. The omission of specific statements of duties does not exclude them from the job if work is similar, related or a logical assignment to the job. Percentage of time may vary widely depending on the needs of the position during any particular time period. This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.
The Director will be responsible for developing and executing integrated marketing and communication strategies to drive enrollment, enhance fundraising efforts, and strengthen the institution's brand reputation. This role plays a critical part in developing the brand that will help ensure the college's success for the next 125 years.
A deep understanding of owned, paid, and earned media, along with the ability to manage content marketing, media relations, and crisis communications for both the institution and the President, is essential.
Reporting to the Chief marketing Officer (CMO), this role will cover a broad range of responsibilities, including crisis communications, policy communications, executive communications, campus updates, internal communications, and event marketing.
Supervision Exercised Over:
Marketing Communications Manager - EnrollmentMarketing Communications Manager - AdvancementMarketing Communications Manager - InstitutionalRequired Minimum Qualifications
Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.Minimum of 7 years of experience in marketing communications, with a strong emphasis on content marketing and media relations.Proven track record of developing and executing successful marketing campaigns that drive results.Demonstrated experience working in and fostering a diverse campus environment or commitment to do so as an employee of St. Norbert College.Exceptional leadership and team management skills.Excellent written and verbal communication skills, with the ability to craft compelling narratives and deliver impactful presentations.Experience in higher education is beneficial, but a diverse background with experience in other sectors is highly valued.Deep understanding of digital marketing, social media, SEO, and analytics.Experience with demand generation funnels and data-driven marketing strategies.Ability to manage multiple projects simultaneously and meet tight deadlines.Experience working with CRM systems and marketing automation tools.Strong analytical skills and the ability to interpret data to inform marketing strategies.Creative thinker with the ability to generate innovative ideas and solutions.Local, regional and national media relations.Crisis communications and crisis protocolsHigh level of attention to detail and commitment to quality.
The College may consider any equivalent amount of credentials, licensures, training, or experience that provides the necessary knowledge, skills, and abilities to perform the duties and responsibilities of this job.
Benefits package:
The College offers an outstanding benefits package including health, dental, vision and life insurance; retirement plan; paid time-off and tuition waiver. For more information, please visit: https://www.snc.edu/hr/workinghere.html.
Application instructions:
Applications received by August 30th will be ensured full consideration. However, applications will continue to be accepted until the position has been filled. Please submit a cover letter and resume with your application.
St. Norbert College (SNC), a Catholic, Norbertine and Liberal Arts College provides an educational environment that fosters intellectual, spiritual and personal development. As the only Norbertine institution of higher learning in the world, our roots, traditions, and commitments create a unique and enriching educational experience for our students.
At SNC, our commitment to communio - the Norbertine ideal of a community united as one - is grounded in the principles of dignity, truth and justice. Consistent with these principles, St. Norbert is proud to provide equal employment opportunities to all employees and applicants for employment.
We seek those who will embrace our mission and commitment to building a vibrant, diverse and spiritually engaged community (https://www.snc.edu/mission/gettingtoknow.html).
Exempt
Scheduled Weekly Hours:40
The duties and responsibilities listed in this job description are intended to describe the general nature and level of work that may be performed. The omission of specific statements of duties does not exclude them from the job if work is similar, related or a logical assignment to the job. Percentage of time may vary widely depending on the needs of the position during any particular time period. This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.