Dinerstein Companies
Social Media and Online Reputation Coordinator
Dinerstein Companies, Houston, Texas, United States, 77246
Description
Coordinates the development, training, and implementation of marketing strategies for TDC corporate and property social media channels. This includes setup of new social pages, managing and publishing posts, responding to followers and online reviews, as well as adjusting campaigns and rolling out new strategies to stay at the leading edge of industry trends on all social platforms. This role will oversee the online reputation and overall image of the company within the property management portfolio. This includes handling all review platforms with a big focus on ORA Score.
Social Media
Coordinate social media efforts for TDC including new property set up on social channels, troubleshooting, and all creative workDesign property branded social media and marketing collateral using Canva to produce flyers, eblasts, social graphics, stickers, and other relevant promotional itemsMonitor property marketing plans daily using Smartsheet and Slack channels to keep track of creative job requests and submit completed itemsResponsible for publishing content and managing corporate social media channels such as Instagram, Facebook, and LinkedInSchedule corporate social media content, run reports, and monitor online reviews using the J Turner platformMonitorcorporate and property activity on social pages daily to ensure comments and messages are replied to within 24 hoursResponsible for website updates using Entrata and Zeki platforms to ensure information is current, such as specials, rates, photos, etcTrain social media "champions" on relevant channels, discuss unique selling points, craft social media strategies to best showcase their communitiesMaintain social media training materials containing company policies, posting ideas and due dates of relevant marketing itemsCommunicate weekly with social media "champions" at each property to ensure operational content such as marketing website updates and resident event calendars are submitted in a timely mannerResponsible for touching base with property social media "champions" when policies are not being followed to offer reminders, guidance, or additional trainingBoost posts and run ad campaigns for property social pages as needed and within property budgetsStrategize and implement contests and campaign ideas to encourage improved social media presence, rewarding onsite teams with incentives for being top performersOnline Reputation
Train onsite management on online review policies, best practices, and online review platformsManage property set ups including J Turner, Modern Message, Apartment Ratings, etcWork closely with the Director of Customer Experience to assist with quarterly team challenges, hosting team calls, and distribution of reputation score reporting to management team and propertiesSupport properties by setting monthly goals for reviews and ORA score using previous data to formulate goalsSupport onsite teams by monitoring review responses and offering advice or assistance as needed on the J Turner review platform (integrates Google, Apartment Ratings, Facebook reviews, and more)Provide ideas and relevant resources as needed to aid onsite teams in resident interaction and increased online engagementEncourage onsite teams to share positive reviews internally and on social media platformsQualifications
1-2 years' experience in social media for property management or similar fieldExceptional verbal and written skills that carry across social media, press releases and other marketing materialsExperience with social media analytics and scheduling platforms such as Facebook Business SuiteGraphic design experience is preferred to create social media and marketing content using Canva and occasionally Photoshop
Coordinates the development, training, and implementation of marketing strategies for TDC corporate and property social media channels. This includes setup of new social pages, managing and publishing posts, responding to followers and online reviews, as well as adjusting campaigns and rolling out new strategies to stay at the leading edge of industry trends on all social platforms. This role will oversee the online reputation and overall image of the company within the property management portfolio. This includes handling all review platforms with a big focus on ORA Score.
Social Media
Coordinate social media efforts for TDC including new property set up on social channels, troubleshooting, and all creative workDesign property branded social media and marketing collateral using Canva to produce flyers, eblasts, social graphics, stickers, and other relevant promotional itemsMonitor property marketing plans daily using Smartsheet and Slack channels to keep track of creative job requests and submit completed itemsResponsible for publishing content and managing corporate social media channels such as Instagram, Facebook, and LinkedInSchedule corporate social media content, run reports, and monitor online reviews using the J Turner platformMonitorcorporate and property activity on social pages daily to ensure comments and messages are replied to within 24 hoursResponsible for website updates using Entrata and Zeki platforms to ensure information is current, such as specials, rates, photos, etcTrain social media "champions" on relevant channels, discuss unique selling points, craft social media strategies to best showcase their communitiesMaintain social media training materials containing company policies, posting ideas and due dates of relevant marketing itemsCommunicate weekly with social media "champions" at each property to ensure operational content such as marketing website updates and resident event calendars are submitted in a timely mannerResponsible for touching base with property social media "champions" when policies are not being followed to offer reminders, guidance, or additional trainingBoost posts and run ad campaigns for property social pages as needed and within property budgetsStrategize and implement contests and campaign ideas to encourage improved social media presence, rewarding onsite teams with incentives for being top performersOnline Reputation
Train onsite management on online review policies, best practices, and online review platformsManage property set ups including J Turner, Modern Message, Apartment Ratings, etcWork closely with the Director of Customer Experience to assist with quarterly team challenges, hosting team calls, and distribution of reputation score reporting to management team and propertiesSupport properties by setting monthly goals for reviews and ORA score using previous data to formulate goalsSupport onsite teams by monitoring review responses and offering advice or assistance as needed on the J Turner review platform (integrates Google, Apartment Ratings, Facebook reviews, and more)Provide ideas and relevant resources as needed to aid onsite teams in resident interaction and increased online engagementEncourage onsite teams to share positive reviews internally and on social media platformsQualifications
1-2 years' experience in social media for property management or similar fieldExceptional verbal and written skills that carry across social media, press releases and other marketing materialsExperience with social media analytics and scheduling platforms such as Facebook Business SuiteGraphic design experience is preferred to create social media and marketing content using Canva and occasionally Photoshop