CVS Health
Strategic Marketing - Senior Manager
CVS Health, Hartford, Connecticut, us, 06112
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Are you the right candidate for this opportunity Make sure to read the full description below.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.Aetna Better Health is the Aetna Medicaid division of CVS Health. We are committed to bringing innovative solutions to communities across the country to transform the health of individuals and their neighborhoods.The Senior Manager, B2B Marketing, reports to the Lead Director of B2B. As Sr. Manager, you will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing strategy and marketing mix across platforms, local presence, and activation teams. You’re an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You’ll be a champion of the brand and an evangelist of our connected product stories as you think nationally while acting locally. You’ll drive impact by leveraging data and insights in order to create more customized experiences and maximize ROI.You must be an innovator and a change agent with a passion for B2B client-centric, needs-based marketing. You will be responsible for the creation, development and delivery of data-driven marketing programs and campaigns that will convert prospects to clients and convert clients to brand loyalists. You will orchestrate end-to-end marketing strategies across all channels across all moments of the RFP life cycle.You will also be responsible for marketing the product specific portfolios – understanding the product value propositions, target audience, and how, when and where to bring product messages to market within client-centric marketing strategies and programs.This is a dynamic and fast paced environment, and the successful candidate will enjoy balancing short-term needs with longer-term planning. A collaborative team mindset and the ability to build consensus and influence in a cross-functional and highly matrixed environment is required.ResponsibilitiesSupport a cross-functional and collaborative ideating, execution, and measurement process across internal teams, crafting and leading strategic integrated plans designed to effectively meet designated KPIs.Develop presentations and other documents to clearly communicate strategic plans to customers, management, cross-functional partners, and the broader organization.Develop frameworks and evaluate performance.Effectively manage deliverables, report performance, communicate expectations with team and stakeholders.Create and manage processes, reporting and optimizations.Collaborate with cross-functional teams across (but not limited to) proposal, product, business development, strategic marketing, brand, business/account managers, business operations, communications, and community development.Required Qualifications7+ years of strategic B2B marketing experience.Preferred QualificationsExperience with public health insurance programs and specifically health insurance.Extensive understanding of digital and social marketing industry trends, tactics, current events, and user behavior.Strong organization and program management skills.Agency and budget management experience.You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward.Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent PowerPoint).You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences.You are comfortable working in a fast paced environment.Proven experience in managing multiple stakeholders and teams and demonstrated ability to develop and manage teams.EducationBachelor's degree or equivalent (High School Diploma and 4 years of related experience) required.Pay RangeThe typical pay range for this role is: $79,200.00 - $174,200.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits.We anticipate the application window for this opening will close on: 04/05/2024.CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com. If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.
#J-18808-Ljbffr
Are you the right candidate for this opportunity Make sure to read the full description below.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.Aetna Better Health is the Aetna Medicaid division of CVS Health. We are committed to bringing innovative solutions to communities across the country to transform the health of individuals and their neighborhoods.The Senior Manager, B2B Marketing, reports to the Lead Director of B2B. As Sr. Manager, you will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing strategy and marketing mix across platforms, local presence, and activation teams. You’re an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You’ll be a champion of the brand and an evangelist of our connected product stories as you think nationally while acting locally. You’ll drive impact by leveraging data and insights in order to create more customized experiences and maximize ROI.You must be an innovator and a change agent with a passion for B2B client-centric, needs-based marketing. You will be responsible for the creation, development and delivery of data-driven marketing programs and campaigns that will convert prospects to clients and convert clients to brand loyalists. You will orchestrate end-to-end marketing strategies across all channels across all moments of the RFP life cycle.You will also be responsible for marketing the product specific portfolios – understanding the product value propositions, target audience, and how, when and where to bring product messages to market within client-centric marketing strategies and programs.This is a dynamic and fast paced environment, and the successful candidate will enjoy balancing short-term needs with longer-term planning. A collaborative team mindset and the ability to build consensus and influence in a cross-functional and highly matrixed environment is required.ResponsibilitiesSupport a cross-functional and collaborative ideating, execution, and measurement process across internal teams, crafting and leading strategic integrated plans designed to effectively meet designated KPIs.Develop presentations and other documents to clearly communicate strategic plans to customers, management, cross-functional partners, and the broader organization.Develop frameworks and evaluate performance.Effectively manage deliverables, report performance, communicate expectations with team and stakeholders.Create and manage processes, reporting and optimizations.Collaborate with cross-functional teams across (but not limited to) proposal, product, business development, strategic marketing, brand, business/account managers, business operations, communications, and community development.Required Qualifications7+ years of strategic B2B marketing experience.Preferred QualificationsExperience with public health insurance programs and specifically health insurance.Extensive understanding of digital and social marketing industry trends, tactics, current events, and user behavior.Strong organization and program management skills.Agency and budget management experience.You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward.Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent PowerPoint).You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences.You are comfortable working in a fast paced environment.Proven experience in managing multiple stakeholders and teams and demonstrated ability to develop and manage teams.EducationBachelor's degree or equivalent (High School Diploma and 4 years of related experience) required.Pay RangeThe typical pay range for this role is: $79,200.00 - $174,200.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits.We anticipate the application window for this opening will close on: 04/05/2024.CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com. If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.
#J-18808-Ljbffr