Technical Marketing Lead_

**Open to 100% Remote - Candidates must be willing to work EST hours****Must be able to go W2 with client**Description:The Technical Marketing and Media Lead will oversee the integration and optimization of advanced advertising technologies across our marketing channels. This role demands close collaboration with technical and business teams to drive projects from conception to full operational status. You will manage the entire lifecycle of advertising technology projects, ensuring alignment with business goals and seamless implementation.Situated within the digital & integrated marketing team, this role collaborates closely with agencies, product marketing, and brand marketing to create and refine marketing campaigns and initiatives on a global scale.Top Skills Details (in addition to the qualifications below):+ Requiring technical expertise related to analytics and tagging - we need proven experience tagging across environments that have multiple sites and have leveraged front end programming languages+ Strong understanding of paid media platforms (Google, LI, Meta etc)+ Proven experience using Adobe Analytics and Adobe DTMESSENTIAL FUNCTIONSProgram Management and Oversight (40%):• Lead the planning, execution, and management of end-to-end performance marketing programs, focusing on the integration of new technologies and platforms.• Act as the primary program manager, overseeing projects from inception through to successful deployment and operational stages.Technical Strategy Development (30%):• Create and maintain a technical strategy for advanced advertising technologies that is aligned between marketing, applied science, and product teams.• Ensure clear communication and collaboration across all teams involved, facilitating regular updates and adjustment of project scopes as necessary.Delivery Management (20%):• Collect and document detailed business requirements from stakeholders within marketing and applied science for new advertising technologies.• Manage budgets and timelines, ensuring projects are delivered efficiently and within expected cost parameters.Industry Knowledge and Communications (10%):• Maintain up-to-date knowledge of industry trends and technological advancements that could impact or enhance our advertising capaQUALIFICATIONS• Bachelor’s or equivalent education and professional experience.• 7+ years of experience in performance marketing, in a technical role.• Proven expertise in collecting, analyzing, and detailing business requirements and transforming them into actionable project plans.• Strong communication and organizational skills, with the ability to work effectively in a fast-paced, dynamic environment.• Advanced proficiency in digital advertising platforms and relevant software tools. Strong understanding of front-end development is preferred.About TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.