MetLife
Senior Product Marketing Manager
MetLife, Bridgewater, New Jersey, us, 08807
About the Role
As a Senior Product Marketing Manager, you will be responsible for developing impactful marketing strategies that reach our target employer and broker audiences—leading to revenue lift, market growth, increased product awareness and consideration, and ongoing industry leadership.
In this role, you’ll work on the Employer Product Marketing team, which has responsibility for building B2B marketing content and strategies to activate key insights in powerful, differentiating ways. The team provides strategic guidance across our entire Group Benefits product portfolio, including Life, Disability, Dental, Vision, Pet, Accident & Health, HSA, Financial Wellness and Legal Plans.
You’ll work firsthand with key business partners, stakeholders and leadership on an array of fast-paced initiatives, furnishing sales leaders and their teams with the necessary tools for customer engagement, acquisition, and retention. You’ll support the creation of differentiated and impactful go-to-market strategies and content based on insights and data, enabling sales to engage prospects and partners, grow relationships, and win new business. You will also partner with product leadership to guide new product development, leveraging customer perspectives and insights.
This role will work closely with other teams within and outside of Marketing, including members of our Product Center of Excellence, Product Development, Employee Marketing, Strategy, and Communications. You’ll build strategic partnerships with key stakeholders to guide strategies and content, ensuring a cohesive and consistent approach across products, channels and audiences.
Key Responsibilities
● Build compelling, forward-looking product value propositions based on data and insights that drive differentiation and growth
● Maintain product situation assessment to capture market, sales and customer dynamics and evolving needs, translating key insights into actionable marketing strategies that drive short- and long-term impact
● Establish and regularly review marketing strategy (OKRs), aligned to business and product priorities
● Support product development efforts, providing consultative expertise based on a deep customer and market perspective
● Develop robust activation plans and content development strategy to execute on value propositions across key digital and non-digital channels for B2B audiences
● Build strategic messaging framework and marketing collateral to support sales
● Gain a deep understanding of MetLife’s target customers, and translate needs and preferences to drive compelling communications
● Identify opportunities to drive cohesiveness, consistency and efficiency across MetLife’s Group Benefits product portfolio
● Support the development of go-to-market strategies for new product launches and innovation opportunities
● Collaborate with Insights & Intelligence team to shape product research opportunities to achieve desired outcomes to inform product strategy / value proposition
● Develop a keen understanding of Group Benefits business and key offerings, and guide marketing strategies and recommendations to achieve business objectives
● Maintain budget including ongoing tracking and reporting to leadership, and provide input to annual strategic/financial planning process
● Identify opportunities across Product Marketing team to drive efficiency and optimize processes
● Perform other related duties as assigned or required
● Work collaboratively with outside creative marketing agencies.
About You
Requirements
● 8-10 years of relevant professional experience in marketing and/or financial services industry
● High School diploma or equivalent required, Bachelor’s Degree highly preferred; MBA a plus
● Experience navigating a matrixed business environment
● Proven track record of innovation and forward-thinking solutions to business challenges
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
As a Senior Product Marketing Manager, you will be responsible for developing impactful marketing strategies that reach our target employer and broker audiences—leading to revenue lift, market growth, increased product awareness and consideration, and ongoing industry leadership.
In this role, you’ll work on the Employer Product Marketing team, which has responsibility for building B2B marketing content and strategies to activate key insights in powerful, differentiating ways. The team provides strategic guidance across our entire Group Benefits product portfolio, including Life, Disability, Dental, Vision, Pet, Accident & Health, HSA, Financial Wellness and Legal Plans.
You’ll work firsthand with key business partners, stakeholders and leadership on an array of fast-paced initiatives, furnishing sales leaders and their teams with the necessary tools for customer engagement, acquisition, and retention. You’ll support the creation of differentiated and impactful go-to-market strategies and content based on insights and data, enabling sales to engage prospects and partners, grow relationships, and win new business. You will also partner with product leadership to guide new product development, leveraging customer perspectives and insights.
This role will work closely with other teams within and outside of Marketing, including members of our Product Center of Excellence, Product Development, Employee Marketing, Strategy, and Communications. You’ll build strategic partnerships with key stakeholders to guide strategies and content, ensuring a cohesive and consistent approach across products, channels and audiences.
Key Responsibilities
● Build compelling, forward-looking product value propositions based on data and insights that drive differentiation and growth
● Maintain product situation assessment to capture market, sales and customer dynamics and evolving needs, translating key insights into actionable marketing strategies that drive short- and long-term impact
● Establish and regularly review marketing strategy (OKRs), aligned to business and product priorities
● Support product development efforts, providing consultative expertise based on a deep customer and market perspective
● Develop robust activation plans and content development strategy to execute on value propositions across key digital and non-digital channels for B2B audiences
● Build strategic messaging framework and marketing collateral to support sales
● Gain a deep understanding of MetLife’s target customers, and translate needs and preferences to drive compelling communications
● Identify opportunities to drive cohesiveness, consistency and efficiency across MetLife’s Group Benefits product portfolio
● Support the development of go-to-market strategies for new product launches and innovation opportunities
● Collaborate with Insights & Intelligence team to shape product research opportunities to achieve desired outcomes to inform product strategy / value proposition
● Develop a keen understanding of Group Benefits business and key offerings, and guide marketing strategies and recommendations to achieve business objectives
● Maintain budget including ongoing tracking and reporting to leadership, and provide input to annual strategic/financial planning process
● Identify opportunities across Product Marketing team to drive efficiency and optimize processes
● Perform other related duties as assigned or required
● Work collaboratively with outside creative marketing agencies.
About You
Requirements
● 8-10 years of relevant professional experience in marketing and/or financial services industry
● High School diploma or equivalent required, Bachelor’s Degree highly preferred; MBA a plus
● Experience navigating a matrixed business environment
● Proven track record of innovation and forward-thinking solutions to business challenges
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.