VIZIO
Associate Communications Director
VIZIO, Irvine, California, United States, 92713
About the Team
The Platform Content, Marketing, & Partnerships organization is looking for a seasoned Associate Communications Director. In this role, you will oversee the consumer facing communication strategy and execution for our software products and content offering. This role requires a blend of strategic thinking, leadership, and hands-on execution to effectively convey our SW product and content offerings, elevate our brand presence and recognition, and engage with our diverse customer base. You will collaborate closely with product development, marketing, content teams, PR agencies, and media to ensure cohesive and impactful messaging across all channels.The Associate Director will report to the Group VP, Platform & Content Partnerships.This is a full-time position based in Irvine, CA.
What You Will Do
Strategic Communication Planning:
Develop and implement comprehensive communication strategies for VIZIO software products and content offerings, including VIZIO's owned and operated service, WatchFree+.Align communication plans with VIZIO's overall brand strategy and business goals.Identify target audience segments and tailor messaging accordingly.
Content Creation and Management:
Lead the creation of compelling content, including press releases, product announcements, blog posts, social media content, and more.Oversee content calendars to ensure timely, coordinated, and relevant communication across all channels.Collaborate with the design teams to produce engaging visuals and videos.
Media and Public Relations:
Manage VIZIO's consumer PR agency relationships.Build and maintain relationships with key media contacts and industry influencers.Coordinate and manage media outreach, interviews, and press events.Monitor media coverage and industry trends to proactively address potential communication challenges.
Product Communication:
Work closely with SW product management and development teams to understand product features and benefits.Translate technical information into clear, consumer-friendly messaging.Develop and manage product launch communication plans.Work with internal HW public relations team to convey HW PR needs to PR agency.
Internal Communication:
Ensure all internal stakeholders are informed about communication plans and key product updates.Collaborate with the internal communications team to align external messaging with internal narratives.
Measurement and Analysis:
Track and analyze the effectiveness of communication efforts using relevant metrics.Provide regular reports and insights to senior leadership.Adjust strategies based on performance data to improve future communication efforts.
About You
Education and Experience:
Bachelor's degree in Communications, Marketing, Public Relations, or a related field.Minimum of 7-10 years of experience in communications, with a focus on consumer technology products and/or the entertainment
About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.
For California-based employment:
The minimum salary for this position is $130,000/year. The maximum salary for this position $168,000/year. In addition to base salary, the compensation package also includes eligibility for an annual bonus, as well as equity and a range of medical, dental, vision and other benefits.
The Platform Content, Marketing, & Partnerships organization is looking for a seasoned Associate Communications Director. In this role, you will oversee the consumer facing communication strategy and execution for our software products and content offering. This role requires a blend of strategic thinking, leadership, and hands-on execution to effectively convey our SW product and content offerings, elevate our brand presence and recognition, and engage with our diverse customer base. You will collaborate closely with product development, marketing, content teams, PR agencies, and media to ensure cohesive and impactful messaging across all channels.The Associate Director will report to the Group VP, Platform & Content Partnerships.This is a full-time position based in Irvine, CA.
What You Will Do
Strategic Communication Planning:
Develop and implement comprehensive communication strategies for VIZIO software products and content offerings, including VIZIO's owned and operated service, WatchFree+.Align communication plans with VIZIO's overall brand strategy and business goals.Identify target audience segments and tailor messaging accordingly.
Content Creation and Management:
Lead the creation of compelling content, including press releases, product announcements, blog posts, social media content, and more.Oversee content calendars to ensure timely, coordinated, and relevant communication across all channels.Collaborate with the design teams to produce engaging visuals and videos.
Media and Public Relations:
Manage VIZIO's consumer PR agency relationships.Build and maintain relationships with key media contacts and industry influencers.Coordinate and manage media outreach, interviews, and press events.Monitor media coverage and industry trends to proactively address potential communication challenges.
Product Communication:
Work closely with SW product management and development teams to understand product features and benefits.Translate technical information into clear, consumer-friendly messaging.Develop and manage product launch communication plans.Work with internal HW public relations team to convey HW PR needs to PR agency.
Internal Communication:
Ensure all internal stakeholders are informed about communication plans and key product updates.Collaborate with the internal communications team to align external messaging with internal narratives.
Measurement and Analysis:
Track and analyze the effectiveness of communication efforts using relevant metrics.Provide regular reports and insights to senior leadership.Adjust strategies based on performance data to improve future communication efforts.
About You
Education and Experience:
Bachelor's degree in Communications, Marketing, Public Relations, or a related field.Minimum of 7-10 years of experience in communications, with a focus on consumer technology products and/or the entertainment
About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.
For California-based employment:
The minimum salary for this position is $130,000/year. The maximum salary for this position $168,000/year. In addition to base salary, the compensation package also includes eligibility for an annual bonus, as well as equity and a range of medical, dental, vision and other benefits.