National Research Group
Vice President, Content Development & Marketing Strategy
National Research Group, New York, New York, us, 10261
About NRG
NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what's next, providing fresh insights to spark new ideas. We're a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges-in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.
We're proud of our company's values - these values guide us as we navigate sunny days, gray skies and everything in between:
Do what you love. With conviction.Where discovery lives. And impact drives.Celebrate difference. Cultivate belonging.Big thinking. Collectively inspired.Embrace the journey. Be human.The Opportunity
We are seeking a strategic and innovative Entertainment Market Research Vice President to help manage one of our teams within our Content Development & Marketing Strategy practice area and contribute to the growth of our business. Our Content Development & Marketing Strategy team is made up of world class researchers who bring unmatched industry expertise, a global perspective, and passion for all consumers in the rapidly evolving entertainment landscape. They connect stories and audiences around the world. They help industry leaders develop, grow, and champion their audiences everywhere, from the intimacy of the small screen to the wonder of the big screen.
In this role, you will oversee a wide range of team members and initiatives across the full project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions around content and marketing from the biggest movie studios, TV networks and streaming platforms. If you're passionate about qualitative and quantitative research; if you enjoy visualizing data and discovering insights with confidence; if you geek out on entertainment and love being a subject matter expert to clients, and you have a proven track record of managing, growing and elevating world class talent - this opportunity is for you!
Your Impact
Lead and/or manage execution on all phases of qualitative and quantitative research projects for entertainment clients, including proposal design, methodology approach, questionnaire and discussion guide development, data analysis, and storytelling.Projects may include methods such as concept and greenlight evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, post release and franchise development, market sizing, segmentation and custom landscapes. This team generally works on 10-15 projects concurrently.Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.Lead and develop a team of 6-9 people, giving meaningful feedback on all aspects of a project and training analysts, managers and directors across methodologies, setting career milestones and goals to grow and inspire our talent to reach the next level.Effectively resource the workload within the team, identifying where additional resources may be needed, or when team members can assist other teams.Help to build the vision for the wider practice area and set a vision for your specific team so they will deliver best-in-class, highly consultative research for our clients.Cultivate and foster deep client relationships to successfully execute projects and drive overall business.Serve as a trusted partner to clients, fully understanding their overall business objectives and strategically strengthening the relationship.Provide account development and management, identifying research opportunities for new and existing clients.Partner with Marketing Sciences to ensure advanced analytics are embedded in survey design and analysis as needed.Collaborate with the larger data processing, data sciences and development teams to optimize and develop products, service models and execution, maintaining an emphasis on improvement and innovation.Troubleshoot any complicated issues that arise in an efficient and effective manner.Drive successful project execution, collaborating with senior team members (Directors) and providing oversight to junior team members (Managers/Analysts) in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects forward on stringent timelines.While this would not be a commercial sales focused role, maintaining current revenue levels through excellent team and client management, and identifying and gaining growth opportunities from existing client relationships to expand into new methodologies or product lines or expanding into new relationships within those client organizations is a core expectation of the role.Identify opportunities and contribute to initiatives to grow the Content Development & Marketing Strategy practice area, including active participation in new business pitches, proposal development and thought leadership initiatives.Innovate our methodologies and product line offerings in the entertainment marketing and production development space, improving on our current offerings and building new methods and identifying innovative solutions to help clients solve their biggest problems.This role will report to the SVP of Content Development and Marketing Strategy and collaborate with other senior leaders regularly.Who We're Looking For
Experience
- We'd love for you to have 9+ years' experience working in consumer research within entertainment.Your degree(s)
- Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees or minors in film, media studies are very additive. Additional degrees are also welcome!Passion
- An enthusiasm for research, data driven approaches, and strategic thinking. You live and breathe all things entertainment and enjoy staying up to date on industry trends and developments.Research practitioner
- Expert level understanding and experience with a range of complex qualitative and quantitative research methodologies. Experience with qualitative techniques and approaches across audience (e.g. kids) and platforms (online and in-person).Client-
centric
- Proven experience nurturing and building multiple relationships with clients, or client-side stakeholders, confidently providing strategic guidance to them.Business Development mindset - You are excited about proactively driving new business opportunities and see it as a core focus of your role. You get excited when new RFPs come in and are full of ideas and enthusiasm to want to win the work with the strongest possible proposal and approaches. You take great pride in building and finessing capabilities presentations around our core product lines and competencies, leading to new open doors at existing and net-new client organizations.Leadership
- You have a well-developed research acumen and can lead multiple client relationships at once, and lead thought leadership initiatives to elevate NRG's role in the industry and for growth for the business. You can be a voice and presence at conferences and industry events, networking to represent NRG.Team manager
- You are a seasoned people manager and can lead and develop a team. You have no problem helping with decision making related to team management, career development and nurturing of others, as we as project planning and workload resourcing for you and your team. You take pride in seeing others grow underneath you, finding opportunities for their growth and giving credit to them for their great work.Curiosity and critical thinking
- You are genuinely interested in seeking information on the "whys." You can solve complicated questions using creative and collaborative tactics.Data viz chops
- Expert at navigating data sets and extracting insights. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs, Slides, Keynote and more.Storytelling
- Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great oral communication skills as well.Synthesis & Accountability -
You can see how reporting gets from long sentences and long reports to something that's easily digestible for the highest-level executives and decision makers. You're able to find the right strategy and advice for the business question and provide recommendations that clients and their stakeholders feel are well-founded and practical to implement based on your experience on what is and what isn't strong and actionable advice.Data analysis techniques
- Experience with the following data analysis techniques: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis.Self-starter
- Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.Expert in Time Management - Successfully manages their own time and that of their team, and successfully able to handle multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!Hawk-eyed attention to detail
- No errors get past you, and you do all that you can to ensure nothing slips through the cracks when it comes to quality control and reporting.Great Team Member:
Team player who can work collaboratively and harmoniously within and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You actively participate in team calls to foster a positive team culture and demonstrate leadership to aspire to. You welcome feedback because you have a zest for learning and growing.Innovator -
Able to see problems and create to solve them, creating new methodologies, new frameworks, developing new technologies for our clients, and collaborating with others to disrupt the status quo.Position Type
This is a full-time, exempt position.
What We Offer
We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it's empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.
Flexible/Remote work with optional usage of our great offices in Playa Vista or New YorkGiven where our clients are based, we prefer candidates based in Los Angeles or New York who can attend in-person meetings and presentations. However, we will consider remote candidates as well.Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year'sMedical, Dental, and Vision Insurance Plans401K with company match12 weeks paid Parental LeaveRegular performance evaluations with opportunities for promotions and merit increasesEducational and training reimbursement plan and other training and professional development opportunitiesEmployee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)Resources available for mental health, inclusive care and family buildingNRGratitude - our company-wide employee recognition programRegular team/company events and activities including annual summer and holiday partiesPet friendly headquarters and pet insurance options
Our Commitment
Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Compensation
To comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $140,000-175,000. Actual compensation is influenced by many factors including skill set, level of experience, and location.
NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what's next, providing fresh insights to spark new ideas. We're a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges-in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.
We're proud of our company's values - these values guide us as we navigate sunny days, gray skies and everything in between:
Do what you love. With conviction.Where discovery lives. And impact drives.Celebrate difference. Cultivate belonging.Big thinking. Collectively inspired.Embrace the journey. Be human.The Opportunity
We are seeking a strategic and innovative Entertainment Market Research Vice President to help manage one of our teams within our Content Development & Marketing Strategy practice area and contribute to the growth of our business. Our Content Development & Marketing Strategy team is made up of world class researchers who bring unmatched industry expertise, a global perspective, and passion for all consumers in the rapidly evolving entertainment landscape. They connect stories and audiences around the world. They help industry leaders develop, grow, and champion their audiences everywhere, from the intimacy of the small screen to the wonder of the big screen.
In this role, you will oversee a wide range of team members and initiatives across the full project lifecycle from proposal to report delivery. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions around content and marketing from the biggest movie studios, TV networks and streaming platforms. If you're passionate about qualitative and quantitative research; if you enjoy visualizing data and discovering insights with confidence; if you geek out on entertainment and love being a subject matter expert to clients, and you have a proven track record of managing, growing and elevating world class talent - this opportunity is for you!
Your Impact
Lead and/or manage execution on all phases of qualitative and quantitative research projects for entertainment clients, including proposal design, methodology approach, questionnaire and discussion guide development, data analysis, and storytelling.Projects may include methods such as concept and greenlight evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, post release and franchise development, market sizing, segmentation and custom landscapes. This team generally works on 10-15 projects concurrently.Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.Lead and develop a team of 6-9 people, giving meaningful feedback on all aspects of a project and training analysts, managers and directors across methodologies, setting career milestones and goals to grow and inspire our talent to reach the next level.Effectively resource the workload within the team, identifying where additional resources may be needed, or when team members can assist other teams.Help to build the vision for the wider practice area and set a vision for your specific team so they will deliver best-in-class, highly consultative research for our clients.Cultivate and foster deep client relationships to successfully execute projects and drive overall business.Serve as a trusted partner to clients, fully understanding their overall business objectives and strategically strengthening the relationship.Provide account development and management, identifying research opportunities for new and existing clients.Partner with Marketing Sciences to ensure advanced analytics are embedded in survey design and analysis as needed.Collaborate with the larger data processing, data sciences and development teams to optimize and develop products, service models and execution, maintaining an emphasis on improvement and innovation.Troubleshoot any complicated issues that arise in an efficient and effective manner.Drive successful project execution, collaborating with senior team members (Directors) and providing oversight to junior team members (Managers/Analysts) in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects forward on stringent timelines.While this would not be a commercial sales focused role, maintaining current revenue levels through excellent team and client management, and identifying and gaining growth opportunities from existing client relationships to expand into new methodologies or product lines or expanding into new relationships within those client organizations is a core expectation of the role.Identify opportunities and contribute to initiatives to grow the Content Development & Marketing Strategy practice area, including active participation in new business pitches, proposal development and thought leadership initiatives.Innovate our methodologies and product line offerings in the entertainment marketing and production development space, improving on our current offerings and building new methods and identifying innovative solutions to help clients solve their biggest problems.This role will report to the SVP of Content Development and Marketing Strategy and collaborate with other senior leaders regularly.Who We're Looking For
Experience
- We'd love for you to have 9+ years' experience working in consumer research within entertainment.Your degree(s)
- Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees or minors in film, media studies are very additive. Additional degrees are also welcome!Passion
- An enthusiasm for research, data driven approaches, and strategic thinking. You live and breathe all things entertainment and enjoy staying up to date on industry trends and developments.Research practitioner
- Expert level understanding and experience with a range of complex qualitative and quantitative research methodologies. Experience with qualitative techniques and approaches across audience (e.g. kids) and platforms (online and in-person).Client-
centric
- Proven experience nurturing and building multiple relationships with clients, or client-side stakeholders, confidently providing strategic guidance to them.Business Development mindset - You are excited about proactively driving new business opportunities and see it as a core focus of your role. You get excited when new RFPs come in and are full of ideas and enthusiasm to want to win the work with the strongest possible proposal and approaches. You take great pride in building and finessing capabilities presentations around our core product lines and competencies, leading to new open doors at existing and net-new client organizations.Leadership
- You have a well-developed research acumen and can lead multiple client relationships at once, and lead thought leadership initiatives to elevate NRG's role in the industry and for growth for the business. You can be a voice and presence at conferences and industry events, networking to represent NRG.Team manager
- You are a seasoned people manager and can lead and develop a team. You have no problem helping with decision making related to team management, career development and nurturing of others, as we as project planning and workload resourcing for you and your team. You take pride in seeing others grow underneath you, finding opportunities for their growth and giving credit to them for their great work.Curiosity and critical thinking
- You are genuinely interested in seeking information on the "whys." You can solve complicated questions using creative and collaborative tactics.Data viz chops
- Expert at navigating data sets and extracting insights. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs, Slides, Keynote and more.Storytelling
- Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great oral communication skills as well.Synthesis & Accountability -
You can see how reporting gets from long sentences and long reports to something that's easily digestible for the highest-level executives and decision makers. You're able to find the right strategy and advice for the business question and provide recommendations that clients and their stakeholders feel are well-founded and practical to implement based on your experience on what is and what isn't strong and actionable advice.Data analysis techniques
- Experience with the following data analysis techniques: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis.Self-starter
- Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.Expert in Time Management - Successfully manages their own time and that of their team, and successfully able to handle multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!Hawk-eyed attention to detail
- No errors get past you, and you do all that you can to ensure nothing slips through the cracks when it comes to quality control and reporting.Great Team Member:
Team player who can work collaboratively and harmoniously within and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You actively participate in team calls to foster a positive team culture and demonstrate leadership to aspire to. You welcome feedback because you have a zest for learning and growing.Innovator -
Able to see problems and create to solve them, creating new methodologies, new frameworks, developing new technologies for our clients, and collaborating with others to disrupt the status quo.Position Type
This is a full-time, exempt position.
What We Offer
We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it's empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.
Flexible/Remote work with optional usage of our great offices in Playa Vista or New YorkGiven where our clients are based, we prefer candidates based in Los Angeles or New York who can attend in-person meetings and presentations. However, we will consider remote candidates as well.Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year'sMedical, Dental, and Vision Insurance Plans401K with company match12 weeks paid Parental LeaveRegular performance evaluations with opportunities for promotions and merit increasesEducational and training reimbursement plan and other training and professional development opportunitiesEmployee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)Resources available for mental health, inclusive care and family buildingNRGratitude - our company-wide employee recognition programRegular team/company events and activities including annual summer and holiday partiesPet friendly headquarters and pet insurance options
Our Commitment
Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
Compensation
To comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $140,000-175,000. Actual compensation is influenced by many factors including skill set, level of experience, and location.