Kantar
Business Development, Media Effectiveness, Director
Kantar, New York, New York, United States, 10007
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
To start a career that is out of the ordinary, please apply...Job Details
Business Development, Media Effectiveness, Director - NYC
Why this job is importantSell Media Effectiveness solutions to new and existing clients that enhance coverage of our existing and new business growth targets for Media or Agencies.
What you’ll be doingGenerate sales revenue across our Media or Agency business line and accountable for meeting and exceeding individual sales quotaResponsible for all aspects of the sales process, from prospecting to qualification to closingIdentifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace dataIdentifies prospective client business needs and presents opportunities to help prospective clients grow our business through consultative selling and negotiating skills; grow revenue through sales of products to prospectsIdentifies strategic targets and creates relationships with key contacts and prospective clients using the Kantar client network as well as personally established networkMaintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activityLeads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates with clients and tells a differentiated story; plays a lead client-facing role from initial outreach through final proposal presentationConducts client meetings to build and maintain high levels of customer satisfaction across all productsPresent complex sales presentations to senior level players in the industry with easeThink strategically how we can grow existing clients with new solutions or unique ways to answer the client’s questionsStay ahead of the evolving digital landscape and how changes will affect measurement needsDevelop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflowsUnderstands the competitive landscape and report back to the organization on points of differentiationUnderstands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly
The skills & experience neededYou will be equal parts technical, product, media, client & program leadership savvy– and have experience leading media/ data relationships. You will be results oriented with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space8+ years of quota-carrying sales experience in market research, analytics, insights, and media solutions; selling to marketing decision makersA hunting mentality with new business development experience selling complex media solutions while consistently hitting goals/quotasMedia or Agency knowledge – You will know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.Demonstrated ability to translate sophisticated concepts into concise, insightful messagingExcellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skillsHighly motivated, self-starter, driver of change and transformationShown cross portfolio collaborationStrong understanding of Cross Media analysis, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.Expertise in market research and strong understanding of advertising effectiveness measurementDeep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media
What’s in it for youWe provide a comprehensive, highly competitive benefits package.Medical plans with comprehensive, affordable coverage for a range of health servicesHealth Savings Account/FSADental, Vision and benefits to cover unique healthcare needsWellness Program401k with matchingTuition Reimbursement, Commuter benefitsUnlimited PTO
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.
The salary range for this role in the New York is $107,700-$179,500/year. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
#DNP
LocationNew York, World Trade CenterUnited States of America
Kantar Rewards StatementAt Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
To start a career that is out of the ordinary, please apply...Job Details
Business Development, Media Effectiveness, Director - NYC
Why this job is importantSell Media Effectiveness solutions to new and existing clients that enhance coverage of our existing and new business growth targets for Media or Agencies.
What you’ll be doingGenerate sales revenue across our Media or Agency business line and accountable for meeting and exceeding individual sales quotaResponsible for all aspects of the sales process, from prospecting to qualification to closingIdentifies new business opportunities using personally established network, existing knowledge of the market research landscape, and conducting analysis of marketplace dataIdentifies prospective client business needs and presents opportunities to help prospective clients grow our business through consultative selling and negotiating skills; grow revenue through sales of products to prospectsIdentifies strategic targets and creates relationships with key contacts and prospective clients using the Kantar client network as well as personally established networkMaintains sales pipeline, forecasts revenues, and provides regular activity reports to management; uses internal systems (Salesforce, Maconomy, etc) to track sales activityLeads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing pitch and proposal collateral that resonates with clients and tells a differentiated story; plays a lead client-facing role from initial outreach through final proposal presentationConducts client meetings to build and maintain high levels of customer satisfaction across all productsPresent complex sales presentations to senior level players in the industry with easeThink strategically how we can grow existing clients with new solutions or unique ways to answer the client’s questionsStay ahead of the evolving digital landscape and how changes will affect measurement needsDevelop a deep understanding of how our products and solutions fulfills client needs and fit into their planning, management, and decision workflowsUnderstands the competitive landscape and report back to the organization on points of differentiationUnderstands financial implications (gross margin, job profit, operating profit, forecasting, pipeline management) and negotiate pricing with a client/decision maker directly
The skills & experience neededYou will be equal parts technical, product, media, client & program leadership savvy– and have experience leading media/ data relationships. You will be results oriented with a passion for developing positive relationships with clients and a firm understanding of the Digital Market Research space8+ years of quota-carrying sales experience in market research, analytics, insights, and media solutions; selling to marketing decision makersA hunting mentality with new business development experience selling complex media solutions while consistently hitting goals/quotasMedia or Agency knowledge – You will know how publishers or agencies work, how their business operates day to day for their clients and who the strategic decision makers are.Demonstrated ability to translate sophisticated concepts into concise, insightful messagingExcellent commercial competence, presentation, and communication skills (verbal and written) with strong interpersonal and negotiation skillsHighly motivated, self-starter, driver of change and transformationShown cross portfolio collaborationStrong understanding of Cross Media analysis, Media effectiveness analysis, Copy Testing, Ad Sales targeting, Advanced Analytics and Brand Equity analysis.Expertise in market research and strong understanding of advertising effectiveness measurementDeep knowledge of the media planning ecosystem, including digital marketing, mobile, programmatic and social media
What’s in it for youWe provide a comprehensive, highly competitive benefits package.Medical plans with comprehensive, affordable coverage for a range of health servicesHealth Savings Account/FSADental, Vision and benefits to cover unique healthcare needsWellness Program401k with matchingTuition Reimbursement, Commuter benefitsUnlimited PTO
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.
The salary range for this role in the New York is $107,700-$179,500/year. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
#DNP
LocationNew York, World Trade CenterUnited States of America
Kantar Rewards StatementAt Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.