Time Inc.
Manager, Brand & Creative Strategy
Time Inc., New York, New York, us, 10261
Manager, Brand & Creative Strategy
About TIME
TIME is a global media brand built on decades of unparalleled trust and authority. Having celebrated our centennial this year, we continue to evolve as a brand at a juncture of innovation and transformation.
Our core purpose is to tell stories to a global audience across our unique platforms. We are looking for changemakers from all backgrounds and walks-of-life, who embody TIME’s core values as well as our mission of informing, connecting, and engaging the world.
If you are ready to take your next step with a 101-year-old startup, read more about this opportunity below.
The Role
TIME is seeking a dynamic and visionary Manager of Brand and Creative Strategy to spearhead the evolution of branded content across all platforms. You will work to help evolve branded content at TIME as well as help to establish the TIME brand strategy through all touchpoints against consumers, and clients. In your role, you will lead creative strategy for the Red Border team, which will include the creation of a variety of branded ideas to take into the marketplace, social strategy, and play a contributing role in implementing our brand strategy.
Red Border, a division of TIME Studios, the award-winning branded content studio for TIME, creates visually inspiring brand stories that provoke thought, compel curiosity and spark conversations through the lens of TIME.
Responsibilities:
Brand Leadership:
Lead the creative ideation process to develop custom content offerings for TIME’s Red Border partners. You are a big thinker with unique, executable ideas that work within established budgets.Creative Vision:
Align the TIME voice by creating custom content in partnership with external companies, leveraging all Red Border creative resources to create truly custom solutions.Ability to Create with Precision:
Bring campaigns to life! Lead the creative team in producing exceptional content and campaigns that align with the brand's identity and target audience. Foster a culture of innovation and creativity within the organization.Business Growth:
Partner with a sales team to drive revenue growth through the development and execution of branded content partnerships. Identify and pursue new business opportunities aligned with the brand's values.Qualifications:
5-7 years of marketing experience in some combination of brand strategy, branded content, innovation consulting, and strategic planning.Played an active leadership role within a branded content studio, agency, or the equivalent and been a partner on client initiatives.Collaborated with clients and internal partners with a proven track record to solve brand challenges with thoughtful and innovative solutionsAdvocated for brands, understanding their intrinsic value, and establishing that value with both internal and external stakeholders.Used insights to drive more thoughtful and meaningful work, helping to ground ideas and thinking in data and trends.Strong experience in using social media to help drive your business forward, testing and learning to understand how to best connect with consumers.Who you are:
You are a creative, thoughtful, analytical thinker who looks for ways to drive the brand forward through innovative and exciting ideas.You thrive in ambiguous and startup environments which allow you to create your own path forward and implement the change and progress you think will make you and your team most successful.You keep up on trends, consumer behaviors, tools, and platforms so that you can lead the industry in new ways to build ideas in today’s rapidly changing environment.You are equal parts problem-solver and storyteller. You truly love branding: you are passionate about how companies communicate to the world, are culturally aware and curious about what other brands are doing, and enjoy experimenting and learningNote: This position is not represented by the NewsGuild of New York.
Location:
This is a hybrid role. Eligible candidates for the role must be within a commutable distance of TIME’s New York City office upon hire and may be expected to be physically present as needed (typically 3 days/week).
More About TIME
Total Rewards:
At TIME we believe our people are our greatest resource and taking care of our people is of the utmost importance. For that reason, we offer competitive compensation and a full slate of benefits that start on your first day:
Medical, vision, dental insuranceOver 4 weeks of paid time off, in addition to paid company holidays (plus a culture that supports and encourages time to actually be taken!)401k with a generous company match12+ weeks paid parental leaveMentorship and community engagement experiences, including Employee Resource GroupsFree print subscription to TIME MagazineStarting salary range for this position is $125,000 - $135,000, commensurate with experience
Equity, Diversity, and Inclusion:
TIME is an equal opportunity employer. Our people drive the culture. Our culture drives the mission. Our mission drives the business. Our business impacts the world. An inclusive and diverse team not only makes our content and our products better, but our workplace stronger. Equity, diversity, and inclusion are top priorities in our recruiting and hiring, and our culture.
About TIME
TIME is a global media brand built on decades of unparalleled trust and authority. Having celebrated our centennial this year, we continue to evolve as a brand at a juncture of innovation and transformation.
Our core purpose is to tell stories to a global audience across our unique platforms. We are looking for changemakers from all backgrounds and walks-of-life, who embody TIME’s core values as well as our mission of informing, connecting, and engaging the world.
If you are ready to take your next step with a 101-year-old startup, read more about this opportunity below.
The Role
TIME is seeking a dynamic and visionary Manager of Brand and Creative Strategy to spearhead the evolution of branded content across all platforms. You will work to help evolve branded content at TIME as well as help to establish the TIME brand strategy through all touchpoints against consumers, and clients. In your role, you will lead creative strategy for the Red Border team, which will include the creation of a variety of branded ideas to take into the marketplace, social strategy, and play a contributing role in implementing our brand strategy.
Red Border, a division of TIME Studios, the award-winning branded content studio for TIME, creates visually inspiring brand stories that provoke thought, compel curiosity and spark conversations through the lens of TIME.
Responsibilities:
Brand Leadership:
Lead the creative ideation process to develop custom content offerings for TIME’s Red Border partners. You are a big thinker with unique, executable ideas that work within established budgets.Creative Vision:
Align the TIME voice by creating custom content in partnership with external companies, leveraging all Red Border creative resources to create truly custom solutions.Ability to Create with Precision:
Bring campaigns to life! Lead the creative team in producing exceptional content and campaigns that align with the brand's identity and target audience. Foster a culture of innovation and creativity within the organization.Business Growth:
Partner with a sales team to drive revenue growth through the development and execution of branded content partnerships. Identify and pursue new business opportunities aligned with the brand's values.Qualifications:
5-7 years of marketing experience in some combination of brand strategy, branded content, innovation consulting, and strategic planning.Played an active leadership role within a branded content studio, agency, or the equivalent and been a partner on client initiatives.Collaborated with clients and internal partners with a proven track record to solve brand challenges with thoughtful and innovative solutionsAdvocated for brands, understanding their intrinsic value, and establishing that value with both internal and external stakeholders.Used insights to drive more thoughtful and meaningful work, helping to ground ideas and thinking in data and trends.Strong experience in using social media to help drive your business forward, testing and learning to understand how to best connect with consumers.Who you are:
You are a creative, thoughtful, analytical thinker who looks for ways to drive the brand forward through innovative and exciting ideas.You thrive in ambiguous and startup environments which allow you to create your own path forward and implement the change and progress you think will make you and your team most successful.You keep up on trends, consumer behaviors, tools, and platforms so that you can lead the industry in new ways to build ideas in today’s rapidly changing environment.You are equal parts problem-solver and storyteller. You truly love branding: you are passionate about how companies communicate to the world, are culturally aware and curious about what other brands are doing, and enjoy experimenting and learningNote: This position is not represented by the NewsGuild of New York.
Location:
This is a hybrid role. Eligible candidates for the role must be within a commutable distance of TIME’s New York City office upon hire and may be expected to be physically present as needed (typically 3 days/week).
More About TIME
Total Rewards:
At TIME we believe our people are our greatest resource and taking care of our people is of the utmost importance. For that reason, we offer competitive compensation and a full slate of benefits that start on your first day:
Medical, vision, dental insuranceOver 4 weeks of paid time off, in addition to paid company holidays (plus a culture that supports and encourages time to actually be taken!)401k with a generous company match12+ weeks paid parental leaveMentorship and community engagement experiences, including Employee Resource GroupsFree print subscription to TIME MagazineStarting salary range for this position is $125,000 - $135,000, commensurate with experience
Equity, Diversity, and Inclusion:
TIME is an equal opportunity employer. Our people drive the culture. Our culture drives the mission. Our mission drives the business. Our business impacts the world. An inclusive and diverse team not only makes our content and our products better, but our workplace stronger. Equity, diversity, and inclusion are top priorities in our recruiting and hiring, and our culture.